7 Tips to Find the Best Local SEO Company
When people are conducting searches online for businesses, you want to make sure that they find your business. One of the best ways to help people discover your local business is through local search engine optimization (SEO). This is a specialized form of SEO that focuses on helping local businesses connect with local customers.
Local SEO is a great way to help your business earn more leads and conversions. Your customer base is different than other companies, so you need an SEO plan that will help you connect with your customers. With local SEO, you will attract better leads that you can convert into customers.
When you decide to use local SEO, you need to find the right SEO company to help you shape your plan. With dozens of options, how do you know which local SEO company is right for you?
On this page, we’ll discuss seven tips that will help you find the right local SEO company for your business. Keep reading to learn more and call us today at 888-601-5359 to speak with a strategist.
1. Look at their service packages
If you’re going to hire a local SEO company, you need what packages they offer. You need to know your options and be able to decide if a company has any packages that work for your business.
So, what do you need to look for in a local SEO package?
Google My Business
One of the biggest things that should be included in your local SEO package is optimization of your Google My Business page. My Business is a very important part of your local business.
Think of the last time you conducted a search for a local place to eat, shop, or visit. When you conducted that search, the first thing you saw was probably a Google Maps with a listing of different places that were near your location.
From that point, you looked at your options and chose a business that sounded best. When you click on that business’ listing, you saw a wide array of information.
This information comes from the company’s Google My Business listing.
Your Google My Business listing includes important information, including your hours of operation, address, and contact information. These listings also enable you to include pictures and links to blog posts. Customers can also review their experience at your business.
When you choose a local SEO company, you need one that offers My Business optimization services. Many of your customers will find your business through this service, so it is important that a company offers services to help you maximize your potential to reach new customers.
As you research local SEO companies, see if they offer Google My Business services in their packages.
An important part of SEO is keyword optimization. If you want to partner with the best local SEO company, you need to choose a company that offers keyword research and optimization services.
Keyword research is important for your business because you need to know the right keywords to attract customers. You need to know what keywords your customers are using to find your business. By conducting keyword research, you will figure out the right keywords for your campaign.
It is important that your local SEO company conduct keyword research. If you want the best campaign, you need it included in your package. If a company does not conduct keyword research, they may not be the right company for your business.
After conducting keyword research, you need to optimize your pages for these keywords. When you look at your package, you should see keyword optimization services listed. This is an important part of your local SEO plan.
If you want to rank for certain keywords, you need to use them on your page. When Google crawls through your page, they look for certain keywords. These keywords indicate the context of your page.
To successfully rank for certain keywords, you need to use keywords in places like titles, headings, meta descriptions, and body text. This will help your site rank better for certain keywords.
You need a local SEO company that knows how to integrate keywords correctly. If you overuse keywords, it leads to keyword stuffing, which negatively impacts your ranking. You need a local SEO company that will integrate keywords properly.
As you look at service packages, ensure that your package includes keyword optimization.
Reviews are important to your local business. When someone is checking out your business, they turn to reviews to get an authentic experience of your business. You want a local SEO company that offers review management services.
You want to manage your reviews, reply to them, and boost positive reviews. When you look at local SEO companies, see if they offer services that help you manage your reviews. This is a crucial part of your business, so you need a company that offers this service.
When you look at different local SEO companies, make sure you check out their packages to see what features you will get.
Some of our client Successes
+95% case study ▸ IncreasedConversionRate by
+37% case study ▸ IncreasedLeadsGenerated by
+60% “We measure our success by how much we WOW our clients.”
Bill Craig WebFX President
2. Look at their prices
As a local business, your budget is important to your business. You don’t want to exceed your budget, so the price of your package matters. When you are researching different local SEO companies, you’ll need to check out their prices.
The issue with this is that many SEO companies hide their prices. This is done for unknown reasons, but it makes it hard on your business. You won’t know if any of their services fit in your budget.
If you keep coming across companies that require you to contact them for pricing, you will need to take time to contact them about their prices. In the meantime, you can help your business by doing your research. Research the average cost for local SEO, so you have a good idea of how much it should cost.
You can also investigate features that are common in an SEO package. This will help you have a better understanding of the cost for certain services, so you have a better understanding of how the pricing can change.
To get the best local SEO plan, you need to research companies’ prices to see what you service packages maximize your budget.
3. Look at their portfolio
If you want to get insight into a company, check out their portfolio. Their portfolio will tell you everything you need to know about the work they do for their clients.
For local SEO, you can look for examples of Google My Business listings that they altered and made better. You can also look for statistics on how they improved traffic for that business.
As you look at a company’s portfolio, you need to see results. You need to see that they help their clients achieve success with their local SEO plan.
There are a few statics that will help you see how a local SEO company drives results for their clients. You’ll want to look at their organic traffic rate and conversion rate. These are two statistics that will help you see how the company brought that business success.
When you look at a local SEO company’s portfolio, look for signs that they drive results. If they drive good results, they are a great option for your local business.
4. Look at their company values
When you partner with a local SEO company, you are building a long-term relationship with them. You will need them to keep your SEO up to date. When you choose a local SEO company, you need to look at their company values.
You want to partner with a company that shares similar values as your company. This makes for a harmonious and comfortable relationship, which enables you to get more out of your local SEO plan.
If you value quality and your local SEO company values quantity, you will have a difficult time partnering with them. Your values will clash, which makes it hard for you to share ideas about your campaign. You don’t want to have a difficult relationship with your local SEO company.
Since SEO is a long-term project, you need a company that works for your business. You need to look at their values and see how they align with your businesses’ values. When you find a company that shares similar values, it makes it easy to get involved in the process of your campaign and create a campaign that works for your business.
By looking at a local SEO company’s values, you will know if they are a good fit for your business.
5. Look at their team
When you partner with a local SEO company, you work with their team to develop your local SEO plan. As you research local SEO companies, look at their team. These are the people that will develop your local SEO plan.
You want to see a team that is experienced and knows how to deliver a great campaign for your business. This is an opportunity to look for certifications, awards, or other accolades that show the experience of a team. These are all good indicators that you are working with a team that knows how to deliver a successful campaign.
It is important that you have a dedicated local SEO team. You want to work with a company that will provide your business with a plan that works.
When you look at local SEO companies, look at the client to staff ratio. If it is high, it will be harder to get individualized attention. Your business is important, so you need to partner with a company that will provide your business with the attention it deserves.
Look for a company that has a lower client to staff ratio or one that is constantly growing and expanding. These are the types of companies that put their clients first and adjust their business to make a great experience for clients. They will value putting your business first and make the changes needed to ensure that stays intact.
By looking at a company’s team, you can see if they are a good fit for your business.
6. Look at their Google My Business listing
When you are selecting a local SEO company, you need to look at their Google My Business listing. My Business is an important part of any local SEO business plan. If you’re going to hire a local SEO company, you need to check out their My Business listing.
You want to partner with a company that practices what they preach. If they are going to create your My Business listing, you want to see that they put work into their own listing. You can look at their listing and see how much information they put in it.
By looking at your local SEO company’s My Business listing, you can see if they actively practice using local SEO methods.
7. Look at additional services
Local SEO isn’t a one note service. While you can use local SEO by itself, it is best to invest in other services to maximize your SEO campaign. It will cost your business money, but it is a great investment to help your campaign perform better.
There are a few services you may need for your local SEO campaign.
1. Copywriting services
Your website is full of information. You post tons of information about your company, so you can help engage your audience and inform them about your business. With so much information, you risk losing your audience’s interest.
This is where copywriting services can really help your local business. When you invest in copywriting services, you get text that is engaging and interesting to your audience. Your copywriter will shape your text to keep your audience’s interest on your page.
If your information is outdated, it is a great opportunity to update your information. Your copywriter can create new and engaging content that will help your audience learn about your business.
This is an important service to use in conjunction with local SEO because it keeps leads on your page. You don’t want to put in all the effort to get your leads on to the page, only to lose their interest. By investing in copywriting services, you will keep your leads engaged on your page.
2. Design services
Your website’s design is the first impression people get of your business. If you’re going to drive leads to your site, you want to make sure that you give them a good first impression. This is where your website’s design comes into play.
If your website appears old or outdated, you will drive away leads. You need a site that is fresh and modern. This will keep leads engaged on your page.
As stated previously, you don’t want to put in the effort to get leads to your page, only to lose them because of poor design. By investing in web design services, you keep leads engaged and interested in your page.
You also want to invest in web design because it helps build your brand. It is important to build brand recognition, so local customers will recognize your brand and gravitate towards it. This gives you a leg up on the competition.
By investing in design services, you will improve your local SEO plan.
3. Content services
Content creation and SEO go hand in hand. Content marketing has the power to drive in new leads for your business. When you invest in SEO, it is a great opportunity to also invest in content services.
When you invest in content services, you get numerous types of content. It comes in the form of blogs, videos, or infographics.
Blogs help drive in new leads to your site. You can capture leads that you may not reach otherwise.
People use search engines to find information about certain topics. You can write about topics that relate to your business and industry. When someone conducts a search to find information about that topic, they will find your result.
Videos and infographics add another dimension and engaging element to your site. You can break up the text on your site and engage your audience with videos and infographics. It is a great way to keep their attention on your page.
When you invest in content services, you are helping your local SEO plan. You can use your SEO plan to help boost your content, which will help you draw in more leads. By investing in content services, you will draw in more leads with your local SEO plan.
WebFX is a top local SEO company
Local SEO has the power to earn your business new leads and conversions. You need a company that will help you achieve those things. At WebFX, we know how to create a unique local SEO plan that will help your business succeed.
We’re a full service digital marketing company that specializes in SEO services. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team will bring their knowledge and expertise to your campaign.
If you want results, we know how to bring them. To date, we’ve driven over $700 million in sales and over 3 million leads for our clients. We focus on putting our clients’ success first.
Get started today
If you’re ready to start gaining new leads and conversions for your business through local SEO, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to taking your business to new heights!
Call 888-601-5359 or contact us online today to see how WebFX can improve your online performance.