Table of Contents:
The Beginner's Guide to Effective Email Marketing
- Why Email Marketing?
- Creating Your Email Strategy
- How to Start and Grow Your List of Subscribers
- Email Content 101
- Email Design 101
- Which Email Platform is Right for You?
- How to Write and Send Your First Email
- Email Marketing Best Practices
- Email Automation and Drip Campaigns
- Helpful Resources
Before we send you off to get started, here are a few resources we think you’ll find helpful as you go along:
Why Email? - Campaign Monitor answers the question “why email marketing?” in a longer, more detailed guide that explains the significance of this communication and marketing method.
Common Rookie Mistakes - This guide from MailChimp explains some mistakes that new email marketers make and shows you how to avoid them.
How to Avoid Spam Filters - Another MailChimp guide, this one talks about what you should do to keep your emails clear of the dreaded spam filter dead-end.
The CAN-SPAM Act - A compliance guide for businesses who want to better understand the United States’ CAN-SPAM Act and what that means for their email marketing programs.
Three Ways to Grow Your Email List - We look at three options for growing the number of subscribers you have, including pop-ups and additional opt-in locations.
21 Email List Building Tips from the Pros - This massive list of email building tips, complete with case studies, offers some more ways to build your email list that you may not have even considered.
The Complete Guide to Designing for Email - This tutorial walks you through some design best practices that will ultimately help you create beautiful, mobile-friendly email templates that your subscribers can’t get enough of.
The Definitive Guide to Marketing Automation - An enormous guide that teaches you about automated emails and how you should use them.
Got another suggestion for a resource for this guide? Let us know on Twitter @webfx and we’ll consider including a link right here.
Thanks for reading, and good luck with your email campaigns!