One thing that boosts online conversion rates is accurate “scent trails.” Your ad should match your page content should match your branding should match your links…etc. And it starts with your domain name. When you’re a brand new, unique company (like Google or WebFX), there are no pre-associations about what your site should be. No scent trail to follow.
Google.com could just as easily have been a horse farm in Iowa. But if you have a service or keyword as your domain name, your site better be a great resource for information about that keyword. Like birdfeeders.com.
You had a mental image of what to expect from birdfeeders.com, right? Birds and feeders all over the place. The site communicates, “you’re in the right place.” Depending on your domain, you don’t have to go all out.
Here’s the two best sites that fulfill their domain name scent trail:
This may come off as a little snarky, but it’s a really valuable resource. Twitter goes down often for different people, and this is an easy way to see if its you or the network. People visiting this site have only one question, and it gives them what they want front and center on the homepage.
Another, similar design.
This one makes a point about the hype surround swine flu in a clear and concise way. How does your website measure up?
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