Search engine optimization (SEO) is a great way to draw in valuable traffic and new leads for your food products company. SEO is the process of boosting your website’s ranking in search results. When you boost your website’s rankings, you can reach more leads and encourage them to purchase.
SEO is a great opportunity for your business to drive in more credible leads. It will take time and continual monitoring, but you can increase your site’s rankings to help more valuable leads find your business.
So, how can you make the most of your SEO plan?
On this page, we’ll discuss five tips to help you make the most of your SEO plan. If you need help creating your SEO plan, call us today at 888-601-5359 to speak with a strategist.
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1. Conduct keyword research
First and foremost, you need to conduct keyword research. SEO operates on keywords. These keywords determine when your site appears in the search results.
You want to choose keywords that your audience is using. This ensures that they find your food products business. You can use numerous keyword tools like keywordtool.io to figure out the right keywords for your campaign.
As you look at different keywords, it is important that you focus on long tail keywords. Long tail keywords contain three or more words. These are a better option than short tail keywords, which only contain one or two words.
Let’s say you own an organic produce company in Harrisburg and know that strawberries are extremely popular this season. You want your customers to find your organic business over the competition. So, which keyword is better: “organic strawberries” or “organic strawberries in Harrisburg, PA?”
If you chose “organic strawberries in Harrisburg, PA,” you are correct! This long tail keyword is more specific, so it narrows in on a select market of people that are the most interested in your organic strawberries.
By using just “organic strawberries,” users could be trying to find information on organic strawberries, looking for recipes, or looking for a place to buy them. It is difficult to determine the intent because the keyword is so generic.
When you focus on long tail keywords, you generate leads that are specifically looking for a food products business like yours. If you want to generate better traffic for your campaign, you need to focus on long tail keywords.
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2. Optimize your site for keywords
Once you have your keywords selected, you need to integrate them into your site. Google crawls your site to understand the context of your pages. You want to insert these keywords on to your pages, so you can rank for those keywords.
There are numerous places you can integrate these keywords like your title tags, headings, meta descriptions, and body text of your pages.
As you integrate keywords, be sure that you don’t overuse them. This can lead to keyword stuffing, which negatively impacts your ranking. Don’t force yourself to use keywords, but rather use them where they make sense.
By optimizing your site for keywords, you will improve your food product company’s SEO ranking.
3. Earn backlinks
One of the most important parts of SEO is earning backlinks. Backlinks are links to your site from other credible sites.
These links are important to your business because they help build the trust and authority of your site. When a credible site links to your content, it signals to Google that your site is valid and trustworthy. Google will increase your ranking, so you can reach more credible leads.
The best way to earn backlinks is through content creation. When you create content, you can invite authority sites to check out your content. If they like what they see, they may use it as a resource on their own page.
This is a great opportunity for you to build a relationship with this authority site. You can send them your content and continue to earn backlinks. It’s a great way to increase your site’s trust and authority.
If you want to improve your food product company’s SEO ranking, you’ll need to earn backlinks to help it improve.
4. Link internally
You want to earn links from other authority sites, but you also want to link to your own pages. It is important that you link to other pages on your site on your page and in your content.
When you link to your own pages, you keep leads on your page longer. They will click on these links and go to different pages on your site. This means that they are spending more time engaging with your site, which positively affects your SEO.
Google will see that people are spending a long time on your site and will boost your rank to enable more leads to find your site. It puts them under the impression that your business has valuable information that others should access.
Linking internally also helps you guide users towards a goal. That goal can be signing up for emails, downloading content, or converting. You can use links in your text to progress your leads to the next logical step.
When you use internal links on your page, you’ll improve your site’s rankings in search results so you can reach more leads and draw more valuable traffic to your site.
5. Create content
Content creation is one of the best things you can do for your SEO ranking. When you create content, you can positively impact your SEO ranking. Content draws in valuable traffic and keeps this traffic engaged on your page.
The point of content is to provide your audience with valuable information. Your audience is constantly seeking out information and answers to their questions. You can help them get answers to these questions by creating content.
It is an opportunity for you to draw new leads to your site. You’ll want to create industry-specific content, so you draw in leads that are interested in your food products company. You can capture leads you may not be able to reach otherwise.
Content keeps your leads engaged. They take the time to check out your content, which increases the amount of time spent on your site. This boosts your SEO ranking and enables you to reach more leads
Once these leads are on your page, they will read your content and check out the rest of your site. This doesn’t mean that they will convert right away. They may read up on your business and leave your site, but it doesn’t mean all is lost.
When it comes time to convert, they will remember the helpful information your food products company provided. They will choose your company over the competition because they will trust that you are knowledgeable in your field. It’s a great way to earn valuable leads for your business.
Learn how we increased traffic by over 40%, and conversions by over 100% for an ecommerce client.Read the Case Study
Cook up an effective SEO plan with WebFX
SEO is one of the best methods to bring traffic to your site. If you want to draw in more credible leads, you need to invest in an SEO plan that drives results. At WebFX, we know how to create customized SEO plans that drive results for your business.
We’re a full-service digital marketing company that specializes in creating SEO plans that boost your traffic. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. Our award-winning team of experts will help you create a customized plan that works for your business.
If you’re looking for results, we know how to drive them. To date, we’ve driven over $6 billion in sales and over 7.8 million leads for our clients. We focus on putting our clients’ success first.
Our clients love the work we do, too. In fact, we have over 1090 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top SEO company like WebFX!
Ready to speak with a strategist now? We’re happy to chat! Give us a ring at:888-601-5359
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