Electrician SEO: How to Start Using SEO for Electricians
Get all the benefits of electrician SEO, from more qualified leads to better jobs, with this guide on how to use SEO as an electrician, which covers the most important steps (and common questions) about SEO!
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insights from 185,000+ hours of professional services marketing experience
Home and business owners regularly need the help of a skilled electrician. And when they do, most of them look online.
This means that in order to land new jobs and help people with their electrical needs, your business needs to be visible online. The best way to make that happen is with search engine optimization, or SEO.
SEO involves improving your website so that Google can determine what your pages are about and rank them in search results for relevant keywords and phrases. The higher your website ranks, the more likely customers are to choose your company for their electrical needs.
Keep reading to learn how to use SEO for electricians. We’ll cover important information like:
- Why is SEO for electricians important?
- How to get started with electrician SEO
- FAQ on electrician SEO
If you’re curious about electrical SEO services, WebFX is one of the best SEO agencies for small-to-midsized businesses (SMBs), with a client recommendation score that’s 488% higher than the industry average.
Start attracting more customers with electrical SEO by contacting us online or calling us at 888-601-5359 today!
Why is SEO for electricians important?
Today’s consumers find the products and services they need by using search engines like Google. They enter a few keywords to describe what they’re looking for (like “electrician in Philadelphia”), scroll through the results, and click through to the sites that offer the services they need.
If your electrical business’s website offers the information these searchers want, they could end up becoming a customer.
Optimizing your site for search engines improves your rankings for the keywords related to your business. This helps you reach the people who need your services, generate new leads, and bring in more customers who need electrical services.
That’s why SEO for electricians matters.
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How to get started with electrician SEO
SEO is an ongoing process, and it takes time to rank the way you want. Electrician SEO involves:
- Conducting keyword research
- Doing on-page optimizations
- Building links
- Creating content
- Build your local presence
Let’s dive in more to these:
1. Keyword research
Before you can optimize your site, you need to determine the keywords and phrases your potential customers use when searching for your services. These are the keywords you want to rank for, and they’ll play a major role in your strategy.
You can start with basic keywords that describe what you offer, like “electrician Harrisburg, PA” or “electrical inspection services.” Then, use keyword research tools like KeywordsFX to expand your list and determine the best keyword options for your business.
Once you have your list, you can move on to the next step.
2. On-page optimization
Optimizing your site’s on-page elements lets search engines understand what each of your pages are about, which tells them when to show them in search results.
Optimize each page for one of the keywords you identified in your research by including it in the page’s:
- Title
- Header tags
- Meta description
- Body copy
But be careful to avoid keyword stuffing. When you use a keyword too many times on a page, search engines can tell you’re trying to cheat the system – and they don’t look kindly on it.
Using keywords unnaturally can result in a Google penalty, which actually harms your chances of ranking well. So the key to on-page optimization is to incorporate your keywords naturally – and if you can’t do that, it probably isn’t the right keyword for your page.
In addition to keyword optimization, you’ll want to do other on-page optimizations like:
- Creating clear URLs that tell people where they are on your website
- Using small paragraphs of text to enhance readability
- Improving your website load time to deliver information fast
- Adding images to create a better visual experience for users
3. Link building
In addition to on-page optimization, the biggest factor in your site’s ability to rank well is your backlink profile. This refers to the quality and quantity of links from other sites to yours.
Search engines view links from others sites as votes of confidence for your site –if someone is willing to send their visitors to you, that’s a good sign that your site has valuable information.
The quality of the sites who link to you is important, too. A link from a credible site is more valuable than a link from a spam site.
Building links from other sites is more challenging than optimizing the content on your own site. You’ll need to reach out to bloggers, news editors, and other online publishers and build relationships with them.
Then, you can show them your content and persuade them to link to you.
4. Content creation
Many electrician websites severely lack content. They offer basic information on their services and some contact information – and while that’s a great start, adding more unique content plays a huge role in SEO.
First, adding new pages gives you the opportunity to optimize your site for additional keywords. This is especially useful if you start a blog that addresses common customer questions or issues, like “how to read an electrical panel” or “how to install an emergency generator.”
Adding these pages can bring more traffic to your site, and in some cases, the visitors will be interested in your services.
Content is also useful for building links. After all, no one wants to send their visitors to a boring website. You need to have something interesting, informative, or entertaining for their readers.
This content can range from articles about common electrical issues to electrician industry statistics to helpful informational videos, as long as it’s original and unique. This shows Google that you actively update your site, it gives your visitors something to read or watch, and it encourages other sites to link to you.
In other words, content is the backbone of your SEO strategy.
5. Local presence
As an electrician, having a local presence is huge. When people need an electrician, they’re searching for one that operates in their local area. To help home and business owners find you first, you need to build your local presence.
The best way to do that is through claiming and optimizing your Google Business Profile. This profile appears when someone searches for an electrician in their area.
Having a Google Business Profile has a big impact on your business. Here are some local SEO stats that show the power of having an optimized local profile:
- The average local business gets over 1200 views a month on their Google Business Profile
- Businesses with a Google Business Profile are 94% more likely to be perceived as reputable
- People are 70% more likely to visit/use a business with an optimized Google Business Profile.
- 60% of people call a business directly using their Google Business Profile
As you can see, having a Google Business Profile can have big impacts for your business. So make sure you claim your profile, fill it out completely with important business information, and keep tabs on reviews people leave for your business.
In addition to optimizing your Google Business Profile, you can build a better local presence online by:
- Optimizing your website for local keywords (Ex. “Electrician in [Your City]”
- Managing your local citations across websites (Google, Yelp, Angie, etc.)
- Managing your online reviews
- Creating locally relevant content
FAQ on electrician SEO
Have some lingering questions about doing electrician SEO? We’ve got answers!
What are the benefits of investing in SEO for electricians?
Investing in SEO can help any electrician in any location. When you invest in SEO, you’ll experience benefits like:
- Increased traffic to your website that’s looking for an electrician
- Increased qualified leads from targeting business-relevant keywords
- Increased calls for information about your services and booking an appointment
- Increased jobs and revenue from driving qualified leads
How do I do electrician SEO if I have more than one location?
If you’re an electrician with multiple locations, you may worry about how to do SEO for each of them.
In general, if you follow SEO best practices, it’ll cover all your locations. The only thing that will be different is your local SEO strategy. Basically, you’ll need to repeat your local SEO strategy for all your locations.
A great way to help your local SEO strategy for multiple locations is to create a dedicated page that highlights your electrical services for that area. So if you serve across multiple counties, cities, or states, you can create a dedicated page to highlight your services. You can then target local keywords through that page to help you rank in searches for electricians in each of those areas.
If managing SEO for multiple locations sounds overwhelming, you can always work with local marketing experts, like the ones at WebFX, who can handle it all for you.
Is SEO an ongoing project for electricians, or a one-time thing?
A common misconception about SEO is that it’s a once and done thing. All you need to do is optimize your site once, and then you’re good, right?
If only it were that easy.
Truthfully, SEO is an ongoing process that requires continuous optimizations and improvements. If you only optimize your website once and never look at it again, you’ll fall behind all your other competitors who continually invest in SEO and optimize their strategies.
Since Google’s algorithm is constantly changing, SEO isn’t a once-and-done task. You’ll need to continually optimize your website to obtain new rankings and maintain the rankings you have.
Should I outsource my electrician SEO or manage it in-house?
Here’s the big question — who should handle your SEO strategy?
You can handle your SEO in-house and either manage it on your own or hire a marketing specialist to manage all your marketing, including SEO. The drawback, however, is the limitations it brings. You have limited resources, limited hands to help run your marketing, and limited time to manage all your marketing — and you have to learn how to do SEO yourself.
That’s why a lot of electricians opt to hire a marketing agency instead. Marketing agencies have the experience, people, and resources to run successful marketing campaigns. That means you can focus your time and energy on what you do best — providing top-notch electrical services.
How can WebFX help me with SEO for electricians?
If you’re leaning towards outsourcing your electrician SEO strategy, consider partnering with a company like WebFX. We have over 28 years of experience creating custom SEO campaigns that help electricians like you land more jobs and increase revenue.
Our SEO services cover everything from auditing your current SEO strategy to keyword research to page speed improvements. We customize our plans to fit your needs, so you get exactly what you need to improve your performance in search results.
Additionally, we also offer local SEO services to help you manage your local presence. Whether you have one or five or twenty locations, we can help you manage your presence in all of them. You’ll get an optimized Google Business Profile, review management, local citation management, and more.
If you need help with your SEO, contact us online to see how our skilled team of experts can help electricians like you get more jobs!
Land more jobs with electrician SEO services
Consumers use the Internet to find everything they need, and that includes electrical services. If you’d like to start using SEO to attract more customers for your electrical business, WebFX can help.
We’ll get to know your business inside and out, and use our industry experience to create a custom SEO strategy for your electrical company. Already, we’ve helped our clients earn more than $10 billion in revenue (and that’s in just the past five years), and we’re ready to help your company do the same.
Contact us online or call us at 888-601-5359 to get started with our electrical SEO services!
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