On this page, we’ll look at five different website marketing services and seven tips to help you get the most out of your web marketing plan. If you need help creating a website marketing plan that works for your business, call us today at 888-601-5359 to speak with a strategist.
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What is website marketing?
Before we dive into the different website marketing methods, we want to go over the definition of website marketing quickly. Website marketing is any digital tool, strategy, or method of getting your company’s name out in front of the public. It can focus on creating blatant advertisements or subtle messages to your audience.
Essentially, website marketing is an effort to spread word about your company online. It encompasses a variety of strategies, which we’ll dive into next.
Website marketing services for your business
Website marketing is a broad definition, so many methods fall under being website marketing services. These services are great for helping your business drive more valuable traffic and earn more conversions. Here are five of the most popular website marketing services.
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the most popular website marketing services. It’s the process of optimizing your site to improve its performance and boost your site’s ranking in the search results. This is done so you can reach more valuable leads that are interested in your business.
SEO drives organic traffic to your site. Users conduct searches and find your website in the search results. It’s vital that you choose the right keywords for your campaign to appear in pertinent results.
Conduct keyword research to find the right keywords for your campaign. You’ll want to focus on long-tail keywords, which contain three or more words, to help you drive the best traffic. These keywords are specific, so they drive in leads that are searching with your exact keywords.
There are other essential parts of SEO besides keyword research. One crucial part of SEO is page speed optimization.
When leads find your site, they don’t want to wait for your page to load. It’s important that you optimize your pages to run quickly to avoid leads leaving your site. Page speed optimization will help you fix any issues that are slowing down your site.
Another important aspect of SEO is creating content (we’ll dive into details more about content creation later). Content, like blogs and videos, has the power to boost your SEO ranking and drive more valuable leads to your site. It’s one of the best ways to improve your SEO campaign.
When you create content, you’ll also want to earn backlinks. Backlinks are links from other authority sites to your site. Content is one of the best ways to earn links from authority sites.
Backlinks play a crucial role in boosting your website’s ranking. They help you promote the trust and authority of your website. This leads Google to increase your ranking because it believes your site is reliable and valuable.
Once you have your site optimized and running, you’ll also want to monitor for errors on your site. Crawling errors can harm your SEO ranking because they impede your audience’s experience on your site. Google will rank your site lower if you have too many errors.
By fixing these crawling errors, you’ll improve your site’s performance. It will help you boost your website’s ranking in the search results.
SEO is a valuable website marketing service for your business. It helps you drive more valuable traffic to your site that you can nurture towards conversion.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a paid form of advertisement that helps you reach qualified leads. This web marketing service will help you earn more conversions for your business.
PPC ads are paid ads that appear at the top of the search results. You’ll see them listed above the organic listings and tagged with the word “ad.”
These ads are dependent on keyword selection. Again, you’ll want to focus on long-tail keywords for your campaign. With PPC, your cost-per-click (CPC) will be significantly lower and you’ll drive better leads with long-tail keywords
Once you have your keywords selected, you’ll bid for your placement. You’ll need to set a maximum bid. This is the maximum amount you’re willing to pay for each click.
After you set your maximum bid, that bid and your quality score will determine your ad’s placement. Once you have your placement, you will launch your campaign.
PPC is a great method if you’re looking for something that is budget-friendly.
With PPC, you set a budget that works for your business. Whether it’s $100 or $1000, you choose the amount that works best for your budget (although the amount you spend will affect your campaign’s success).
This method is great because you only pay when people click on your ad. You don’t pay for impressions. This means that your money is going towards leads that are most likely to convert.
PPC also helps you reach more valuable leads. In fact, PPC visitors are 50 percent more likely to convert than organic visitors. They know what they want, they just need to find the right business.
This method is a great web marketing service if you’re looking for something budget-friendly. It’s also a great method to attract qualified leads.
3. Social media marketing
If you want to build a direct connection with your audience, social media marketing is a great website marketing service. This service is easy to use and cost-effective for your business.
To start using social media marketing, pick your social media platforms. There are numerous platforms to choose from, such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You’ll want to decide to use the platforms your audience frequents the most.
Once you have your platform selected, you can start posting content for your audience. The type of content you can post will depend on your platform. Many allow you to post photos, videos, polls, events, and more.
This is a great opportunity to provide your audience with tailored content. You can post specific content that you know will appeal to them. They’ll see it right in their newsfeed and decide if they want to engage with your business.
Social media helps you provide your audience with content that will get them to convert. Your tailored content will generate interest and some leads may even share your content. It’s a great way to earn more followers for your social media pages that you can later turn into conversions.
You also have the option to run paid advertisements. Each social media platform offers a paid advertising program to help you reach more leads. This is a great way to reach leads you can’t get to otherwise.
Paid ads appear in people’s timelines. If they like what they see in your ad, they can choose to follow your social media page. It’s an excellent way for you to obtain leads for your business.
You can set specific parameters with these ads too. It allows you to target people by age, gender, location, hobbies, and more. This means you’ll reach leads that are specifically interested in your business.
Social media ads also give you control over your campaign’s budget. If you want a website marketing service that allows you to connect with your audience and obtain new leads, social media marketing is a great option.
4. Content marketing
Content marketing is a valuable website marketing service. When you create content, you share information with your audience that is valuable and interesting to them. You provide them with the information they need.
This type of marketing comes in many forms. You can create infographics, videos, blogs, or ebooks to attract leads. The important part is that you provide your audience with valuable information.
To get inspiration for content ideas, see what kinds of questions leads are asking related to your industry. You’ll want to keep content industry-specific so you drive in leads that are interested in your business. By creating content that answers common questions, you’ll drive leads to your site.
Content marketing is extremely beneficial to your business because it allows you to share your knowledge. You showcase yourself as an expert in your field. People will trust your business because you prove that you know your stuff.
Content may not always earn your business conversions right away, but it pays off down the line. Your audience will remember your business and the helpful information you provided. When they’re ready to convert, they’ll choose your business over the competition because you provided the helpful information.
As we said before, content is great for SEO too. It helps you earn backlinks for your page, which boosts your website’s ranking. Content marketing is a great website marketing service that drives valuable traffic and helps other methods, too.
5. Email marketing
Email marketing is one of the oldest and most effective web marketing services you can use for your business. Many companies have the impression that email marketing is outdated, but it’s actually one of the best methods for earning conversions.
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To start using email marketing, you’ll want to gain a list of subscribers. It’s best to avoid buying email lists because they won’t produce the best results for your campaign. Your emails will end up in spam folders, get deleted, or subscribers will block you because they aren’t interested.
The best thing you can do is earn subscribers for your website. Input an email subscriber bar in the header or footer of your website. When leads visit your site, they can choose to subscribe if they like what they see.
Keep the email sign-up bar simple. It’s best to just ask for an email and obtain the other information later. You don’t want to deter leads away because your email form takes too long to fill out.
This is the best way to earn leads because you’re obtaining subscribers that are interested in your business. They choose to sign up for your emails, so you know they want to hear more from you.
Once you earn enough subscribers, you can start sending them valuable content. You can send them sales, deals, new products, links to content, and other types of emails. Email marketing is another method that enables you to connect directly with leads and send them pertinent content.
You can use email marketing web services to help you reach valuable leads. You’ll connect directly with these leads and send them content that interests them. It’s a great opportunity to earn more conversions for your business.
7 website marketing tips
If you’re ready to take advantage of website marketing, here are seven tips to help guide you in the right direction.
1. Figure out your target audience
Before you use any website marketing service, you must set your target audience. These are the people you’re trying to reach with your campaign. Establish your target audience to help your business know who you want to reach.
Your target audience affects every type of website marketing campaign. From social media marketing to PPC, your target audience influences how you create and structure your campaigns. It’s important that you establish your target audience before you run any campaigns.
So, how do you figure out your target audience?
Think about who is most likely to buy your products. Who is your ideal customer? You’ll want to think about attributes like age, gender, occupation, marital status, and hobbies when you think of your audience.
You can take these attributes and formulate them into a marketing persona. Personas are made up people that embody all the attributes of your ideal customer. These personas help you focus on who you’re targeting and how to target them.
By knowing your target audience, you’ll create more effective web marketing campaigns. You’ll know exactly who to target and how to target them.
2. Set goals
With any marketing campaign you run, it’s important to set goals for your campaign. You need to know what you’re working towards or what you want to achieve. Goals will help you stay focused on your plan.
There are numerous types of goals you can set with your web marketing plan. You can aim to earn more conversions, followers, or sign-ups. It’s important that you know what you want to achieve so you can structure your campaign to achieve those goals.
Make sure you set separate goals for each web marketing service. You should have an overall campaign goal, but each service should focus on achieving a goal that is related to your overall goal. If you wanted to boost your conversion rate by 15 percent, you may set goals to earn a certain number of conversions from email marketing campaigns or PPC ads.
Goals will help you stay focused on achieving success. It gives you and your team direction and helps you shape your campaign with your website marketing services.
3. Set a budget
When you invest in web marketing services, it’s important to know how much your company is allowed to spend. Set a limit for your expenses so you can figure out which marketing methods fit within your budget.
Part of figuring out your budget is deciding how you’re going to obtain services. You’ll need to decide between doing the services in-house or hiring an outside company. This will affect how much you need to invest in your marketing plan.
Setting a budget will help you prioritize methods that are the most valuable to your business. Keeping a budget will help guide you towards investing in the right methods and getting a good return on investment (ROI) with those methods.
4. Update your website
Your website is the heart of your digital marketing plan. It’s essential that your website is updated and modernized. You’ll direct a lot of traffic to your website and if it looks outdated, you’ll miss out on potential leads for your business.
Your audience expects an updated and modern website. If you don’t have a great website to complement your digital marketing plan, your efforts will be thwarted. That’s why you need to take time to get your site running and looking in top shape.
An updated, modern website will help your campaigns perform better. Your audience will come on to your site and stay on it. Websites are the first impression your audience gets of your business, so you want to make it a good one.
When you design your website, be sure to include a responsive design. Your audience will access your site from numerous devices, including mobile phones, tablets, and laptops.
Without responsive design, all your visitors will view your site in the desktop version. For a mobile user, this is not a good experience. It will cause them to have to zoom in and out just to read text and look at images.
Responsive design ensures this doesn’t happen. A responsive design makes your website adapt to whatever device your audience is using. Using a responsive design ensures that each visitor has a positive experience on your site.
You should also be sure to consider homepage SEO when it comes to designing an effective home page for your website.
5. Personalize content
Personalization is a crucial part of marketing. Your audience wants to feel that you value their business and value them as a customer. Sending generic, non-specific content won’t cut it for them.
When you use personalization, it doesn’t mean you just use someone’s name when you send them a message. Personalization is about creating content that is tailored to specific types of people. You create content with them in mind and present it to them to get them to act.
With email marketing, you can segment your audience to send them different types of emails. Instead, of one generic email, you send different emails that matter to people based on their needs. If you were a clothing store, you might segment your subscribers into women, men, and parents.
It wouldn’t make sense to send a single woman with no kids emails about buying clothes for kids. Unless that woman buys clothes for nieces or nephews (which would be its own segment), you’d be sending irrelevant content. Irrelevant content leads to disengagement.
By personalizing content, you send your subscribers exactly what they want to see. It benefits your business in the long run because you’ll earn more conversions.
6. Use powerful calls to action (CTAs)
Calls to action (CTAs) guide your audience to the next step. It tells them how to proceed if they are interested in going further. Many companies make the mistake of using generic, weak CTAs to get their audience to act.
A generic CTA is something like “click here” or “download now.” It’s very unexciting and doesn’t tell your audience much about what will happen. You need to leverage powerful CTAs to generate the right results for your campaign.
Netflix is one example of an effective CTA. If people are new to Netflix, they’ll see a screen where they can join the service. Netflix could have opted for a generic “Join now” CTA, but instead, they use “Join free for a month.”
If Netflix had opted just to use “Join now,” users wouldn’t know they could get a month free trial. It would make it less enticing. With the implementation of “Join free for a month,” users are more excited to click on the button and join the service for no cost at all.
It’s important to have powerful CTAs everywhere. Use them in your emails, on social media, on your PPC landing pages, and your website. A powerful CTA will get your audience to act.
7. Share content frequently
This tip applies to methods like email marketing, content marketing, and social media marketing. It’s important, with these methods, that you post often. If you want to engage and interest your audience, you need to make sure they see your business.
Frequently posting and sending is important because your audience is continuously saturated with information from friends, family, and other businesses. You’ll also be more engaged with your audience and keep their interest.
It’s important to know how often you should post too. You don’t want to spam your audience with 20 emails a day or clog their newsfeed with posts from your business. Test your posting frequency by changing it marginally to see how your audience reacts.
Posting and sending frequently will keep your audience engaged and interested in your brand. You’ll see better results with your campaigns if you keep putting your business in the forefront of their minds.
Get web marketing services from WebFX
Web marketing will help you reach valuable leads for your business. You can create a plan full of strategies that help drive leads and conversions. At WebFX, we have more than 20 years of experience creating custom web marketing plans that drive results for our clients.
We’re a full-service digital marketing company that offers a wide array of web marketing services to help you create a plan that works best for your business. With a team of 150+ experts, we’ll help you create a strategy that drives more leads and conversions for your business.
If you’re looking for a company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do for them. In fact, we have over 420 client testimonials that attest to the great work we do. Check them out to see what it’s like to partner with a top web marketing and design company like WebFX!
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