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If you’re an orthodontist looking to acquire more patients for your office, we’ve got the best orthodontist marketing ideas just for you.

Orthodontist marketing is an excellent way to help more potential patients discover your office online. That’s why we’ve compiled this list of the best marketing ideas for orthodontists to help you promote your services to billions of active users on social media platforms, search engines, and more.

If you’re ready to start implementing revenue-driving marketing ideas for orthodontists today, WebFX can help! WebFX is an industry-leading digital marketing agency that can help your office develop, implement, and manage effective marketing campaigns that can take your orthodontic office to new heights.

We’ve already helped clients drive over $6 billion in revenue, and we can help your office achieve impressive marketing results too. Chat with one of our strategists by calling 888-601-5359 or contact us online to learn more about how our digital marketing services can boost revenue for your orthodontic office!

8 best orthodontist marketing ideas

Check out our favorite orthodontic marketing ideas to help you earn more patients below:

  1. Launch engaging contests on social media
  2. Create a blog
  3. Use more videos throughout your website and content
  4. Start using the stories feature on social media platforms
  5. Optimize for search engines
  6. Advertise on search engines with pay-per-click (PPC) ads
  7. Invest in social media advertisements
  8. Claim your Google Business Profile
  9. Revamp your website design
  10. Try out fun and trending hashtags in your social media posts

1. Launch engaging contests on social media

Did you know that there are more than five billion active users on social media? That’s why promoting your services on popular social media platforms is one of the best marketing ideas for orthodontists. One way to promote your office and earn more followers is to launch a contest on your page.

Launching a fun contest is an excellent way to engage your followers, get your audience to interact with your posts, and earn more followers in the process. There are a variety of contests you can try to engage your followers.

For example, you can launch a fun giveaway that asks your audience to like and share your post to enter into a drawing for a gift, like a special toothbrush or toothpaste. You can also create a post asking users to fill out a feedback form to enter into a prize drawing for a discount on one of your services, like teeth whitening.

2. Create a blog

Blog posts are perfect for providing your target audience with valuable content that gives them the information they need. Plus, creating a blog also helps potential patients discover your office when they search for queries related to orthodontics.

blog orthodontist marketing ideas

You can write about subjects like practicing good oral hygiene or how to care for a retainer. If you need help creating a blog on your website, you can reach out to an experienced content marketing agency or use helpful content publishing platforms like WordPress.

3. Use more videos throughout your website and content

People love watching videos. In fact, using videos throughout your content and website can increase your conversions by more than 86%.

videos orthodontist marketing ideas

So, if you want your website visitors to learn more about your orthodontics office and encourage them to convert into patients, using videos is the way to go.

You can include videos throughout your website, like your home page and custom content.

4. Start using the stories feature on social media platforms

Platforms like Facebook and Instagram offer a stories feature that enables your followers to view your post for a limited time. Using stories is a great way to include fun videos and showcase your office’s personality.

stories orthodontist marketing ideas

Because stories disappear after 24 hours, users often feel compelled to click on them, so they don’t miss out on anything. As a result, stories can help you boost your engagement on social media and earn new patients in the process.

5. Optimize for search engines

With billions of people using search engines like Google to research and purchase services online, it’s essential to ensure your website is optimized for search engines.

Search engine optimization (SEO) enables you to increase your website’s search result rankings to help more potential patients discover your office online.

There are several ways you can optimize your website for search engines, including:

If you want to learn more about implementing an SEO strategy for your office, check out this handy video:

6. Advertise on search engines with pay-per-click (PPC) ads

Do you want to increase your awareness on search engines like Google and help more users discover your office online?

Then PPC ads are just the solution for you! With the right advertising strategy for your office, you can successfully promote your services each time users search for keywords related to orthodontics.

ppc ads orthodontist marketing ideas

Plus, PPC ads are a cost-effective option to help you earn quick results. For example, you can earn $2 for every $1 spent on PPC ads, which is why it’s one of the best marketing ideas for orthodontists.

7. Invest in social media advertisements

Social media platforms are an excellent channel to advertise your services. Plus, many platforms offer audience targeting features that help you ensure your ads reach the users that are most likely to convert into patients.

social media ads orthodontist marketing ideas


For example, you can use social media audience targeting to target specific users based on their:

  • Age
  • Gender
  • Location
  • Interests
  • And more!

As a result, social media ads can help you increase your conversions and gain new patients by promoting your services to high-quality users who can provide the most value for your office.

8. Claim your Google Business Profile

If you haven’t yet claimed your Google Business Profile, you could be missing out on tons of leads and web traffic for your office. Your Google Business Profile will appear in search results when users conduct local searches, like “orthodontists near me.”

google business profile orthodontist marketing ideas

With Google Business Profile, you can include essential information about your office, such as your contact number, website link, and address, to help users easily find you online. You can also add photos, your hours of operation, and a short paragraph providing more information about your office.

By completing your Google Business Profile, you can help your office appear at the top of the search results each time a user searches for local orthodontists near them or in your city or town. As a result, you can drive more local traffic to your website and help more users discover your office, allowing you to gain new patients in the process.

9. Revamp your website design

Did you know that 94% of first impressions relate to web design? That’s because potential patients usually interact with your office for the first time on your website.

So it’s essential to ensure your web design is up to scratch to keep your site visitors engaged and set a great first impression.

You can revamp your web design to drive better results by:

By improving your web design, you can help users perceive your office in a positive light and maximize your potential to engage leads and encourage more conversions.

10. Try out fun and trending hashtags in your social media posts

Using fun and trending hashtags in your posts is another way to get your posts noticed by more social media users. Not only will your posts with hashtags show up in your followers’ news feeds, but they will also appear in the feed for that hashtag.

hashtags orthodontist marketing ideas

That means whenever a user searches for the hashtag you used, your post will also show up there. You can use fun hashtags like “#ThrowbackThursday” or use hashtags for some of the services you offer, like “#Invisalign.”


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“WebFX has completely transformed my practice. With their support, I have expanded my practice significantly and grown exponentially. I could not have expanded to this degree, nor this quickly had it not been for the incredible efforts provided by WebFX and my team.”


Implement revenue-driving orthodontic marketing ideas with WebFX today

Are you ready to implement revenue-driving orthodontist marketing ideas that will help you attract new patients? WebFX can help!

At WebFX, our award-winning digital marketing experts stay up to date with the latest marketing trends to implement campaigns that will reach your ideal audience and encourage them to convert into patients for your office.

Our team of over 500 digital marketing experts knows how to develop innovative marketing strategies to help you stand out from your competitors and attract new patients.

Have any questions about our digital marketing services and how they can help your business? Contact us online or speak with a strategist by calling 888-601-5359 to chat with us about the needs and goals of your orthodontic office. We can’t wait to help your office grow!

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