Lead Generation for Co-ops: Top Co-op Lead Generation Agency

Content marketing goes hand-in-hand with SEO to generate more organic co-op leads. To help your site rank for your target keywords, you’ll need targeted content that answers the user’s search intent.

Marketers who target leads based on their position in the sales funnel have 73% higher conversion rates. As a result, creating content for each stage of the sales funnel nurtures more prospects into leads and more leads into customers.

At WebFX, we have a team of experienced copywriters who will create high-quality content for your site that generates more conversions. Our 100+ specialized content writers have experience in 200+ industries, so we know how to craft lead-generating content no matter your industry.

While SEO and content marketing are excellent organic lead generation strategies for co-ops, PPC is a paid advertising strategy that draws more traffic to your business. PPC and SEO work together to increase your co-op’s visibility in the search results and generate more leads.

When you invest in PPC for co-ops, you’ll create a targeted ad to appear at the top of the search engine results pages when people search for terms related to your business. PPC is an effective lead generation strategy because it converts 50% better than organic traffic.

To generate PPC leads for your co-op, we’ll:

• Research keywords to target
• Write engaging ad copy
• Manage your bids
• Optimize your account setup
• Test and regularly optimize your campaigns

Our services have driven results like a 670% increase in paid ad conversions and a 321% decrease in cost-per-lead (CPL) for Maryland Sunrooms. Partner with us for PPC lead generation for your co-op to be next!

Social media for co-ops includes organic posts and paid social media ads. When used strategically, social media plays a critical role in your business’s lead generation plan.

In fact, 60% of business-to-business (B2B) marketers consider social media the second most effective lead generation strategy.

Social media is effective for generating more co-op leads because it gets your business in front of your audience where they like to spend their time.

It’s also an excellent relationship-building channel. As you build relationships with prospects, their trust in your business will grow, making them more likely to buy from your co-op when they’re ready.

Another way to build stronger relationships with your audience and generate more leads is through ABM.

With ABM, you use personalized messaging to target an account across marketing channels. ABM leverages a data-fueled approach to reach prospects in mediums like PPC, email marketing, and more.

By personalizing your messaging to the account and reaching them on multiple channels, you increase your ability to convert them into a high-quality lead. Because ABM targets high-quality prospects, this strategy is an efficient lead generation tactic.

You might have created a co-op to allow your brand to target your members’ local communities. To generate more local leads, you’ll want to encourage your members to engage in local marketing.

Local marketing for co-ops includes tactics like:

• Optimizing your Google Business Profile

• Engaging in local SEO
• Geofencing marketing
• Posting community-based content on your website
• Getting involved in the local community and hosting events

These tactics work together to generate more leads, but your website — and your members’ sites — set the foundation. When you host community events or run geofencing advertising campaigns, you need a locally optimized site for people to visit and learn more about your company.

At WebFX, we know local SEO. When you partner with us, we’ll optimize your site for local searchers, including claiming and optimizing your Google Business Profile. And if you want to supplement your local SEO strategy with geofencing services, we have you covered there, too!