4 Social Media Benefits for Therapists and Psychiatrists

Social media marketing offers advanced targeting options that allow you to expand your online presence, reach more clients, and maximize your marketing budget.

Social media platforms are some of the most popular websites on the Internet, so when you use these channels to market your practice, your audience is ginormous. With 2.2 billion users on Facebook alone, you’re essentially marketing to one of the largest audiences possible.

However, you have numerous options to target your most qualified audience, which can help you reach more clients and increase overall revenue.

If you’re interested in learning more about social media for therapists and psychiatrists, read on to learn about the top four benefits of marketing with social media. If you’d rather speak to a specialist, feel free to contact us at 888-601-5359.

Why is social media a great option for therapists and psychiatrists?

With so many other marketing strategies out there, why use social media? Let’s talk about some benefits you’ll experience with a social media campaign for your practice.

1. It’s cost-effective

Social media marketing is one of the most cost-effective marketing strategies available. Why? All social media platforms are free to use. That means you don’t have to pay a cent to create Facebook or Twitter profiles for your practice. You don’t have to pay to post, tweet, or post a story.

The only time you will pay, however, is if you decide to advertise on social media.

Even if you use a channel’s ad platform, you still won’t break the bank. That’s because you pay per click or per impression instead of paying for space.

Imagine how much it costs to take out an ad in the Sunday morning newspaper, or how much it costs to have a billboard run. These costs are so high because you’re essentially paying for the space that your ad takes up.

When you advertise on social media, though, it’s a bit of a different model. Instead of paying for space, you only pay every time someone clicks your ad.

The best part? You determine how much you pay when someone clicks the ad. When you choose a keyword to target, you also decide how much that keyword is worth in terms of competition and value. For example, if you really want to rank for a super-specific keyword, it likely has low competition, so you won’t have to bid as much.

This means that you have the freedom of choice and also the peace of mind of knowing that you won’t exceed your budget.

2. It expands brand awareness

Billions of people log into their social media accounts every day — mindlessly scrolling until they find something that catches their attention.

When your practice becomes a personality on social media, you’ll build your brand’s awareness — and it’s relatively simple.

In order to expand your brand awareness on social media, you’ll need to share beneficial, informative posts, photos, and videos to catch your followers’ attention.

You’ll also want to keep in mind that one of the goals of social media is to get your followers to share, comment on, and simply interact with your posts so that their followers also see your posts. In order to accomplish this goal, it’s crucial that you post unique information that isn’t overshared, custom graphics that are specific to your practice, and ensure that you post often.

Your followers will be much more likely to interact with your posts when they find them unique and compelling, and the more followers you can get to interact with your posts, the better.

Before you know it, people will start to recognize your practice, which means when they need your services, they’ll be more likely to come to you than a practice that they don’t recognize.

3. It helps you become a leader in your industry

Another one of social media’s advantages is it helps you to become a leader in your industry when you share and provide followers with the right information.

For example, if you post a blog post from your website that outlines tips for choosing the right therapists, readers know they can look to you for information.

When you provide beneficial information instead of only providing promotional content, your followers will start to see you as a leader in your industry.

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Another way to do so on your social media accounts is to share great information from highly-esteemed therapists and psychiatrists. When you share this information, your followers will see that your main goal isn’t only to gain new clients, but also to inform them.

They’ll appreciate the information, and in doing so, you’ll build trust. When that trust is built, those followers will likely come to you when they need a therapist or psychiatrist.

The key is to not be overly promotional on your social accounts, but rather aim to be helpful.

4. It allows you to connect with your audience

Most social media platforms including Facebook, Instagram, Snapchat, and Twitter have a direct message feature in which you can directly communicate with your audience.

Though you won’t be planning clients’ appointments using social media, having a messaging option at your fingertips makes connecting extremely easy.

Let’s say someone that saw one of your posts on Facebook has a question about your services. Social media provides them the opportunity to direct message you to get the information if they would rather not spend time calling.

It’s a great way to provide fast, easy service and can make you stand out among your competitors. Potential clients will also appreciate it because it can be quicker than waiting on the phone line.

You’ll want to be sure that you respond within a timely manner, though, or your clients will think you’re unresponsive — which can actually have a negative impact on your practice.

Does your therapy or psychiatric practice need a social media campaign?

If all this talk of social media marketing has you interested in a campaign, WebFX is your go-to agency. We’re a full-service Internet marketing company, which means we specialize in a long list of marketing strategies for psychiatric marketing.

Our team of over 500 marketing specialists has a combined 3,212,407 hours of expertise to help guide your perfect campaign. You’ll have a consistent point of contact that will guide you through every step of your strategy and keep you up to date with your results.

WebFX has driven more than 24 million leads for our clients, and the numbers continue to increase.

If you’re looking for additional services to supplement your social media campaign, WebFX offers tons of other services including SEO, PPC, email marketing, competitor geofencing, and so much more.

Feel free to contact us online, or call us at 888-601-5359 for more information!

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