Did you know that ad clickers are 50% more likely to buy products than organic visitors? Paid advertising is an excellent way for your farmers market to obtain new leads that convert. If you don’t have a paid advertising strategy in place, you’re missing a valuable opportunity to help your market grow.
On this page, we’ll provide you with ideas for advertising your farmer’s market. Keep reading to learn more about paid advertising, and call us today at 888-601-5359 (or contact us online) to speak with a strategist about our digital advertising services.
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1. Invest in pay-per-click (PPC) ads to reach farmers market leads
Pay-per-click (PPC) advertising is one of the best advertising methods for your farmer’s market. These paid ads appear at the top of the search results, above the organic listings.
How to set up a PPC ad
To get started your PPC ad campaign, you must select your keywords. The keywords that you choose trigger your ad to appear in relevant search results. If you want your ad to appear in front of leads looking for your farmer’s market, you must use the right keywords.
The best keywords for your campaign are long-tail keywords. These keywords contain three or more words.
An example of a long-tail keyword is “farmer’s market in Harrisburg, PA.” This keyword is specific and tells you what your audience hopes to find. Long-tail keywords help you drive more interested leads to your ad.
You want to focus on long-tail keywords, rather than short-tail keywords because they drive more specific leads. Keywords like “farmers” or “farmers market” are too generic to know what your audience wants to find.
Once you have your keywords selected, you’ll bid for your ad’s placement. You’ll set your maximum bid, which is the maximum amount you’re willing to pay each time someone clicks on your ad.
When you conduct keyword research, you’ll see an average cost per click (CPC) for each keyword. This CPC will give you an idea of how much you should bid for your keyword.
Your maximum bid and quality score will determine your ad’s placement. Once you have your placement, you can launch your PPC advertising campaign.
Why you should use PPC for your farmer’s market
PPC ads are a great way to help your business advertise to interested leads. There are many benefits to using PPC ads for your farmer’s market.
First, this method is very budget-friendly. There is no set amount you have to spend on a PPC ad, which means, you have the flexibility to set whatever amount works best for your business.
It’s important to note, however, the amount you spend will affect your campaign’s success. For example, if you only spend $500 on your PPC campaign, you won’t see the same results as you would with investing $2,000. Regardless, you aren’t bound to spending a certain amount on your PPC campaign.
PPC is also one of the best farmers market advertising strategies because it gives you full control over your campaign. You control how long your campaign runs, when your ad runs, and your ad’s appearance. This control means that you can put out the best version of the ad campaign for your business.
To advertise your farmer’s market, rely on PPC ads. These ads offer numerous benefits for your farmer’s market that will help you get more visitors.
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2. Invest in social media ads to help more people find your farmers market
Social media ads are an excellent way for your farmer’s market to expose people to their market. These ads appear seamlessly in the social newsfeed.
To get started with social media ads, you must first choose your platform. Let’s cover three of the most popular social platforms and the ads they offer.
- Photo ads
- Video ads
- Canvas ads
- Carousel ads
- Dynamic ads
Feel free to run various types of ads to reach people looking for your farmer’s market, since each ad type engages users differently.
Twitter is another great platform for advertising to leads. There are three types of ads you can run on Twitter’s platform:
- Promoted tweets
- Promoted accounts
- Promoted trends
You can use these ad options to promote tweets from your page, promote your farmer’s market account, or promote a specific hashtag related to your market.
Instagram is a popular platform for visuals. This platform focuses solely on sharing photos and videos with a caption.
If you want to advertise on Instagram, your options are simple. You can either run a photo ad or video ad. Instagram also allows you to add a call to action (CTA) to your ad to get people to click on it.
Why you should use social media ads
When you’re trying to find new people to visit your farmer’s market, you want to reach them where they’re spending their time. The average user spends 28% of their Internet time on social media.
It’s an excellent opportunity for you to reach the right people because people spend a sizeable amount of time on social media.
3. Use retargeting ads to bring people back to your market
Many people will come across your farmer’s market and get close to visiting your market. If these leads don’t convert right away, you can use retargeting ads to bring them back and get them to visit your market.
Some leads will spend time getting to know your farmer’s market, but they won’t convert right away. However, just because they bounced from your website the first time doesn’t mean that they aren’t interested in your farmer’s market.
You can rope these leads back into your farmer’s market by running retargeting ads. With retargeting ads, you advertise your farmers market to people who previously showed interest in your site.
To set up retargeting ads, you must integrate the Facebook pixel onto your website. This pixel is a snippet of code that allows you to track which pages a user views on your site, and it doesn’t track information like credit card numbers or your name.
You can then use Facebook’s custom audience’s feature for retargeting people, and you can even segment these people into different groups based on their behaviors. For example, you may target people who look at your location page differently than people who looked at your home page.
With this retargeting feature, you can deliver ads on social media to these people who looked at your site previously, and since they are familiar with your farmer’s market, they are more likely to engage with your ad.
If you’re looking for a great way to drive leads for your farmer’s market, considering retargeting ads. These ads are effective at driving leads to visit your farmer’s market.
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Create a farmers market advertising strategy with WebFX
Advertising is an excellent way for you to obtain more interested leads and get them to your farmers market. However, it’s a significant investment if you’re looking to grow your business.
If you don’t have experience with running an advertising campaign, WebFX can help. We have a team of over 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives the best results for your business.
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