3 Digital Marketing Strategies for Ear, Nose, and Throat Doctors
One of the best ways to bring in new customers for your business is your digital presence. With over 3.8 billion people on the Internet, it’s a great opportunity to reach new patients.
As the Internet grows and develops, new methods for marketing arise. These methods make it easier to reach your target market and help them turn into patients for your practice. You can use a combination of tactics to reach people.
The hardest part about creating your digital marketing strategy is figuring out which methods work best for your business. You want to choose methods that will bring you the most leads. Your methods need to fit your business’ needs.
So, which methods are the best for your business?
On this page, we’ll dive into the three methods your business can use. If you want to know how you can implement these methods into your digital marketing plan, call us today at 888-601-5358 to speak with a specialist!
1. Search engine optimization (SEO) for ENTs
Search engine optimization (SEO) is a great method your business can use to reach more people. SEO is the process of boosting your website’s ranking through optimizing your website.
It’s important to be on the first page of results because seventy-five percent of people don’t go past that first page when conducting research. If you’re on the second page of results, you’ll miss out on leads. You want people to find your page before the competition.
The first step to utilizing SEO is selecting your keywords.
How do you choose keywords?
Keyword selection is an important part of SEO because it will determine where your website appears. Your website will appear in search results related to your keywords. You’ll need to conduct keyword research to figure out which keywords work best for your business.
You’ll want to choose long-tail keywords over short-tail keywords. Long-tail keywords have three or more words, while short-tail keywords only have one or two keywords. Instead of using “ear doctor,” you would use “ear, nose, and throat doctor in Harrisburg, PA.”
Long-tail keywords are more specific. Your customers are using specific keywords to get the best results, so it is best to use long-tail keywords to try and rank your site.
How can you improve your rankings?
In order to get your page ranking higher, there are a few steps you can take in order to improve your site. Google looks at numerous aspects when they rank your website.
- Keyword usage
If you are trying to rank for a particular keyword, you want to utilize that keyword on your pages. When Google crawls through your site, they look for keywords to understand the context of your page.
You can use keywords in various places on your page. Some great places to use keywords are in the title, heading, meta description, and within the text of the page.
As you integrate keywords into your site, you want to make sure that you don’t overuse keywords. This can lead to keyword stuffing, which negatively impacts your ranking. It is best to use keywords only where they fit and flow naturally.
Another important part of SEO is obtaining backlinks. When sites link to your page on their own page, this is a backlink.
Backlinks are important because they show authority and build trust with search engines. When credible sites link to your site, it signals to search engines that your site is trustworthy. You will build your website’s credibility and authority.
The best way to obtain backlinks is by creating content. You can create content and encourage editors and owners of authoritative sites to check it out. If they like your content, they may use it as a resource on one of their pages.
When they link to your site as the source, this shows search engines that your site contains valuable, trustworthy information. This can have a significant positive impact on your rankings.
- User experience
User experience is an important part of your website. This is essentially just refers to how easy it is for visitors to navigate your site and find the information they want. There are numerous user-based factors Google analyzes when looking at your website.
One of these factors is page speed. Your page speed is important to users. If your page doesn’t load quick enough, users will return to the search results and pick another site.
This could lead to you missing out on potential patients. You want to ensure that your website is running quickly so users can get the information they need.
To check your page speed, you can use Google PageSpeed Insights to get free insight on your site’s loading times and what you can to do improve them.
It is also important that your website is mobile friendly. Almost 60% of searches are conducted on mobile. With so many people conducting searches on mobile, it’s important that your site is optimized for mobile.
This means that you need a responsive design. A responsive design is when your website adapts to whatever device it is on. Your website adjusts to mobile phones, tablets, and computers.
A responsive design is important because it enables users to use your website easily. This will create a positive user experience for your visitors.
Lastly, you’ll want to have a great design for your site. Your website’s design is the first impression people get of your business. It has a big impact on how people view your business.
It is important to have a modern and clean website. You don’t want to have an outdated or unattractive website. This will deter visitors away.
You’ll want to choose colors that are reflective of your business and use them throughout. A consistent design will appeal to your visitors and keep them on your page longer.
By updating your website and getting it running properly, you can help your website rank better through SEO.
2. Pay-Per-Click (PPC) advertising for ENTs
Pay-per-click (PPC) advertising is a great method to use in combination with SEO. SEO is a method that takes time to show results, but PPC shows you immediate results. These advertisements appear at the top of the search results.
Like SEO, PPC operates on keywords. You’ll want to use long-tail keywords here too because you’ll generate better traffic and the cost will be lower. Your keywords will trigger the advertisement in the search results.
How does PPC work?
PPC works on a bidding system. Once you select your keywords, you’ll bid for your placement. This bid is called your maximum bid.
Your max bid is how much you are willing to pay every time someone clicks on your advertisement. Long-tail keywords have less competition, so the cost is lower.
The maximum bid and your quality score determine the placement of your advertisement. Once you have your placement, you can begin running your campaign.
PPC is great for bringing in credible leads. In fact, 65% of high-intent searches result in an ad click. People who click on your PPC ad are very interested in your practice.
You can also track the success of your PPC campaign. PPC shows you instant results, so you can see if your campaign is working. This is very favorable for many businesses because you can see your campaign’s performance and make changes as you need.
If you want to start generating more valuable patients to your practice, PPC is a great way to draw them in.
3. Social media marketing for ENTs
Social media offers many opportunities for you to connect with your patients. There are many platforms available, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Your target market will determine which platforms you use. This will help you connect better with that audience.
There are many opportunities available with social media. You can create pages to share information about your business. This includes your hours of operation, contact information, and address.
If you decide to use content marketing, you can share your content on here too. Social media is a great platform for sharing videos, pictures, and links to content.
Social media is great for posting content because these platforms make it easy to share. People who follow your practice’s page can easily share content with their friends and family, which gains more exposure for your business.
You can also direct people back to your website through your social media profiles. By linking back to your website in your posts, you are directing traffic back to your site. People can learn more about your business when you link back to your site.
If you want to connect better with your target market, social media is a great way to do it. You can build relationships with those who follow your page, which can lead to new patients for your practice.
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If you’re ready to start using digital marketing methods, look no further than WebFX. We’re a full service digital marketing company with years of experience creating digital marketing plans.
We take the time to get to know your business. Our team of 450+ experts are dedicated to creating your ideal digital marketing campaign. You won’t see a cookie-cutter plan like dozens of other companies’ plans.
Our team is committed to bringing your campaign success. In the pasts five years, we’ve driven over $3 billion in client revenue and over 7.8 million leads for our clients.
Our clients love the work we do for them. In fact, we have over 785 testimonials from our clients. We’d love for you to be our next!
Ready to start digital marketing for your ENT practice?
We look forward to hearing from you!