Digital Marketing for Skid Steer Attachment Companies
If you want people to buy more of your skid steer attachments, you need to market your products online to earn more sales. With digital marketing for skid steer attachment companies, you can reach people looking for your heavy equipment and sell more attachments to boost your company’s revenue. Learn what digital marketing strategies you can use to sell more skid steer attachments!
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insights from 100,000+ hours of heavy equipment marketing experience
As a skid steer attachment company, you provide your customers with the tools they need to get the job done. Whatever work they need to do, they know they can count on you to get them the right skid steer attachment.
You can think about your digital marketing similarly. Each strategy in your digital marketing arsenal has a role to play. But they all work together to accomplish your overarching goals — meeting your customers’ needs and growing your business.
On this page, we’ll detail seven tactics you can use to improve your skid steer attachment company’s online presence.
Keep reading to learn more!
By the way, at WebFX, we have more than 29 years of experience providing digital marketing services to companies in a wide variety of industries, including heavy equipment. Contact us to learn more about our revenue-driving online marketing services.
7 tactics for doing Internet marketing for skid steer attachment companies
Here are seven tactics you can use to help market your skid steer attachments better:
1. Create a well-designed website
Your website is the foundation of your digital marketing strategy. It’s the primary place customers will go to learn about your business and purchase skid steer attachments.
Because your website is so integral to digital marketing for skid steer attachment companies, you need to invest time and resources into making it visually appealing, functional, and helpful for visitors.
When you make your website easy to shop for and buy skid steer attachments, you increase your company’s revenue.
Here are some ways to make your website a valuable asset of your marketing:
- Integrate responsive design to ensure it’s functional on all devices and gets indexed by Google
- Provide an organized navigation to ensure people can find the products they need
- Follow search engine optimization (SEO) best practices to help your website rank
2. Create a blog
You’ll also want to include a blog on your website as part of your skid steer attachment digital marketing strategy. A blog is an excellent place to share helpful information with your audience about skid steer attachments.
Blogs help improve your SEO, too. When you continually produce helpful, industry-related content on your blog, you provide new avenues for your business to rank in search results and drive qualified traffic.
With your blog, you can cover topics like the best skid steer attachments for grappling or lifting. You could focus on buying new vs. used skid steer attachments, or maybe which attachments work best to complete specific jobs.
Your blog is a great asset to include as part of your skid steer attachment marketing strategy if you want to boost traffic to your website and increase your company’s authority in the industry.
3. Optimize your Google Business Profile
Optimizing your Google Business Profile will help your website show up in local searches. These are searches related to a specific location, such as “skid steer companies near me” or “skid steer companies in Los Angeles.”
Your Google Business Profile is what Google uses to populate the local 3-pack that shows up at the top of these local searches. Your information also shows up in Google Maps and the box on the right side of the search engine results page (SERP) for branded searches.
Below is an example of a local three-pack that the search “where to buy skid steer attachments” brings up:
If your business doesn’t have a listing yet, you can create one by logging into Google Business Profile. If your business already has a listing, you can claim it through GBP or Google Maps.
To help you drive local leads with your Google Business Profile, follow these best practices:
- Make sure your name, address, and phone number are accurate
- Choose the appropriate category for your company (construction equipment, for example)
- Add a short description about your company and what you offer
- Add photos to help provide visuals to your profile
4. Create videos
Videos are another useful tactic for online marketing for skid steer attachment companies.
You can cover similar topics as you would with your blog. Some ideas include:
- Product descriptions
- Model comparisons
- Use cases
- Customer interviews
- And more
Videos let you present information in a visual way, which can be more engaging. In fact, customers are 10 times more likely to interact with a video than a block of text.
Adding video can also enhance many other digital marketing tactics. It can improve your SEO, increase your email click-through rate (CTR), and boost conversions.
5. Invest in email marketing
Another useful skid steer attachment marketing strategy is email. It’s excellent for keeping interested users up to date on your products and converting leads into customers.
One of the best tips for using email is to segment your subscriber list according to characteristics like demographics, industry, and past purchases, and then send different emails to each segment.
For example, you could send an email newsletter focused on skid steer attachments for farming equipment to agriculture professionals, and one about construction to those in the construction industry.
You can even send emails that are personalized to the individual. For instance, if someone views brush cutting attachments on your site but doesn’t make a purchase, you could email them about brush cutter attachments after a day or two and pique their interest again.
To make it easier to personalize emails, you can use email marketing software. Email marketing software like EmailMarketingFX helps you to manage your email strategy, automate various tasks, and track the results of your campaigns all in one place.
6. Run targeted pay-per-click (PPC) ads
Pay-per-click (PPC) ads are useful for converting people who are almost ready to purchase. Nearly 65% of high-intent searches result in an ad click, making PPC ads a great strategy to drive ready-to-convert leads.
PPC ads include paid search results in SERPs and display ads on other websites. Advertisers bid on keywords or ad space and only pay when their ad gets a click.
The way you target your PPC ads has a significant impact on their success. Target keywords related to your products and industry that your potential customers might search.
Some keyword ideas include “bale spear skid steer attachments,” “used skid steer attachments,” and “tools for digging drainpipe trenches.”
Once you know what keywords to target, make sure you craft informative ad copy to entice people to click on your ad and learn more.
7. Create a social media presence
Internet marketing for skid steer attachment companies should also include a social media strategy.
Social media sites, like Facebook, X (Twitter), and LinkedIn, are useful for building communities, increasing brand awareness, and sharing your blog posts, videos, and other content.
Post on social media regularly and consistently so that people can get to know your brand. You might, for example, want to emphasize how reliable your skid steer attachments are or that you care about the safety of your customers and employees.
Interacting with your followers on social media can also help you build relationships with them, which can increase brand loyalty. If you have a consistent social media presence and share content that users find valuable, they’ll think of your company first when they need a new attachment.
Digital marketing for skid steer attachment companies with WebFX
The right Internet marketing strategy can help you find new customers and grow your skid steer attachment company. At WebFX, we offer “do-it-for-you” digital marketing services — you get a custom strategy built for your skid steer attachment company and our team of 500 marketing experts handles your marketing for you.
Did we mention we create results-driving strategies, too?
Over the last five years, our online marketing services have generated 24 million leads and $10 billion in revenue for businesses like yours.
Ready to drive more sales and revenue? Contact us online or at 888-601-5359 to discover how our digital marketing services can help!
We Drive Results for Heavy Equipment Companies
- 145+ experts in heavy equipment
- You get a team dedicated to your success
Table of Contents
- 7 tactics for doing Internet marketing for skid steer attachment companies
- 1. Create a well-designed website
- 2. Create a blog
- 3. Optimize your Google Business Profile
- 4. Create videos
- 5. Invest in email marketing
- 6. Run targeted pay-per-click (PPC) ads
- 7. Create a social media presence
- Digital marketing for skid steer attachment companies with WebFX
- We Drive Results for Heavy Equipment Companies
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