Internet Marketing Services for Berwick, PA

You do have a lot of options, which can be a positive thing in that you know the perfect agency is out there. Unfortunately, it also means that for every legitimate, results-driven agency, there’s a less-than-reputable one ready to sell you ineffectual one-size-fits-all “marketing solutions”.

At WebFX, we take Internet marketing for local businesses very seriously. It requires a personal touch that most agencies seem to lack. We know how much effort goes into building and maintaining a local business, and we think it’s only fair that your digital marketing agency puts in just as much hard work as you do.

So, let’s take a look at what Internet marketing consists of. We’ll give you the rundown on what you’re paying for, and show you exactly what we can do for your business. If you'd like to speak with a specialist, you can reach us at 888-601-5359.

What is Internet marketing?

Part of the reason it’s so hard to find a reputable agency to work with is that “Internet marketing” is so ambiguous. Shady agencies are masters of talking circles around potential clients with confusing buzzwords, acronyms, and sometimes just plain gibberish.

We’ll keep it simple: “Internet marketing” is nothing more than a broad description that refers to the various channels of online marketing you can pursue. There are many different facets of Internet marketing, and it’s important to utilize a healthy combination of them for maximum success.

Within the web of Internet marketing, these tend to be the four most common practices:

Web design and web development

These simply refer to building out a website. After all, you can’t really market your business online without a website.

Gorgeous design and advanced functionality have become so commonplace in recent years that you really can’t afford to slack off or cheap out on a website for your business. If you do, you won’t be able to compete with your competitors who didn’t.

Search engine optimization (SEO)

SEO involves creating and structuring content in certain ways so that your website is more likely to appear higher up in search engine results.

It’s well-known that websites on the first page of search results receive exponentially more traffic than those on subsequent pages, so it’s very important to work towards the front page.

Nearly all businesses with an online presence use SEO, and it’s really the foundation of successful Internet marketing.

Pay-per-click advertising (PPC)

PPC is a popular model for advertising online, and is fairly self-explanatory. You can publish ads through Google, Bing, Facebook, and so on, and you only pay when users click on them. This gives you extreme control over your ad budget, and allows for extremely fine-tuned campaigns.

It’s fairly common to see low costs and high returns with PPC campaigns, as long as they’re structured, executed, and tested with a bit of know-how.

Social media

Social media management is a staple of Internet marketing for most small and local businesses. Social media likes, mentions, and comments are the equivalents of “word of mouth,” and it’s vital that you maintain a positive reputation on these platforms.

Unfortunately, managing you business’s social media presence is a bit harder than updating a personal Facebook account. Your social media profiles are often the first representation of your business that potential customers encounter, so it’s highly important to have pertinent information visible, and your best foot forward.

We know Berwick

Successful Internet marketing for local businesses is best done with a thorough understanding of how a specific business functions, both within its industry and within the surrounding community.

Everything needs to be more personalized with smaller-scale marketing, and this demands an expertise that many large digital marketing agencies lack.

WebFX has helped hundreds of PA businesses see increased revenue because we’ve gone through the same issues. We’re an established agency located in Harrisburg, and we know Pennsylvania.

The majority of our WebFX family was born and raised nearby, and we have plenty of employees who hail from the Berwick, Wilkes-Barre, and greater Columbia County themselves. They attended LCC, Bloombsurg, Penn State Hazleton, and more, and quite simply understand how life works in eastern PA.

These may seem like minor details, but information like this often makes or breaks online marketing efforts for local businesses.

Increase your revenue today

WebFX is a performance-driven agency. We don’t make any decisions that won’t directly improve your bottom line, and we wouldn’t have it any other way.

Our expert team of Internet marketers, designers, developers, and copywriters is personally invested in the success of each and every client we partner with. We’ve helped businesses all throughout Pennsylvania to expand, transform, and profit, and we’d love to do the same for you.

Contact us today for more information or a free quote!