Looking to refresh your fertility clinic’s website to reach more clients, improve their experience on your site, and encourage them to contact you?
Web design plans from WebFX can help.
When leads find your site, your website is the first impression they get of your fertility clinic. You want to set a good impression with these leads so they will remain engaged on your site.
If your website is old, outdated, or unappealing, you will deter leads from your site. You need a website that is fresh, clean, and modern. By investing in your website’s design, you will improve your audience’s experience on your website.
On this page, we’ll discuss five tips to help you improve your website’s design. If you need help building your ideal website, call us today at 888-601-5359 to speak with a strategist.
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1. Make your design reflect your clinic
Your website should reflect your fertility clinic. When leads come on your side, you want them to become familiar with your brand. This will help you build brand recognition.
Brand recognition is important because it helps your fertility clinic earn conversions down the line. Your website helps your audience become familiar with your brand. When it comes time to convert, they will remember your brand and choose your clinic over the competition.
One important element for building your brand is color choice. Many people recognize businesses based on their color choices.
You can implement a color scheme that your clinic already uses into your website’s design. This will help you continue to build your clinic’s branding.
Your website’s design will help you build brand recognition with your audience. This will help your fertility clinic earn more conversions down the line.
2. Integrate responsive design
Leads will access your site via numerous devices. You need to ensure that your website can adapt to these devices to provide your audience with a positive experience. This is called a responsive design.
Your audience will access your site through cell phones, tablets, and computers. You need to ensure that each type of user has a positive experience on your site. A poor user experience can lead people to leave your site.
Imagine a mobile user having to access the desktop version of your site on their phone. The text would be small, and it would force your leads to have to zoom in and out to read information. This makes a poor experience for your audience because they want to be able to read information on your site without struggling to do it.
A responsive design ensures that your audience does not struggle to reach your website. This design makes your website adapt to whatever device a user is using. It provides each audience member with a positive experience, regardless of the device they use.
By integrating a responsive design, you will help your audience have a more positive experience on your site. This means that they will remain on your site longer, which will lead to more conversions for your fertility clinic.
3. Include email sign-up forms
When your audience checks out your website, you want to create a way for you to connect with them. You don’t know who your leads are when they enter your site, but if you use elements to capture leads, you can learn more about them and deliver tailored content to help them convert.
Email sign-up forms are a great way to capture leads. When leads enter your site, they may want to learn more about your fertility clinic. By creating email sign-up forms on your site, you can connect with these leads and provide them with more information about your clinic.
You will want to integrate email sign-up bars into the header or footer of your website. This ensures that they are in the same spot on every page so your audience always knows where to find it.
If you want to take a more forward approach, you can use pop-up email sign-up forms. This type of email sign-up is triggered when someone enters a page or reaches a certain point on the page. You can use a mixture of the two to create more ways to capture leads.
By integrating email sign-up forms into your web design, you will help your fertility clinic capture more leads. Then, you can use email marketing to help nurture these leads towards conversion.
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4. Integrate visual elements
Visual elements are a crucial part of your website’s design. These elements enhance a person’s experience on your site. They make your site look more appealing and help break up the information on your pages.
When you design your site, you need to use visual elements. These can be photos, infographics, or videos. You’ll want to use a mixture of these elements to help keep your site interesting.
One of the best visual elements for your page is video. Videos have a huge impact on how your audience interacts with your page. In fact, your audience is10 times more likely to interact with a video than a block of text.
You can incorporate different types of videos on your page to help your audience learn about your fertility clinic. It’s helpful to create videos about your company, the services you offer, and other important information. Your audience can digest important information easier from a video than text.
As you design your site, don’t forget to include visual elements on your site. Adding visuals will help you build a better user experience for your audience. When your audience has a good experience on your site, you can earn more conversions for your fertility clinic.
5. Create call to action (CTA) buttons
When users are on your page, you need to give them a sense of direction. Many leads will read the information on your site and like what they see. They want to take the next step, but they don’t know how.
Call to action (CTA) buttons help guide your audience to the next step. CTAs tell your audience what you want them to do. They guide them to the next step in the buying process.
CTAs are very helpful for keep leads engaged on your page. When your audience knows how to proceed next, they remain on your page longer. They spend more time checking out your fertility clinic.
Your CTA buttons need to stand out to ensure your audience sees them. You’ll want them to fit into your website’s design, but it should also be a color that stands out against the background. Bold-colored CTAs will attract your user’s eye and make it easy for them to see.
If you want to keep leads engaged on your page longer, you need to include CTA buttons in your website’s design. It will help you keep leads on your page to learn more about your clinic. This will help you earn more conversions for your fertility clinic.
Want to speak with an expert? Call us at 888-601-5359
WebFX can help you build your dream website
You want to make a good first impression with your audience. By investing in your website’s design, you are providing your audience with a great experience on your site. At WebFX, we know how to create a website that fit your business.
We’re a full-service digital marketing company that specializes in building customized web design. We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team of experts will bring their knowledge and expertise to help you create your ideal website.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $1 billion in sales and over 3 million leads for our clients. We focus on driving success for our clients first.
Our clients love the work we do for them. In fact, we have over 550 client testimonials from a variety of industries. Check them out to see what its like to partner with a top web design company like WebFX!
Start creating your customized web design today
A customized website will keep your lead interested and engaged on your page. If you’re ready to start engaging leads and earning more conversions for your fertility clinic, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!