There are numerous digital marketing methods you can use to reach more clients for your fertility clinic. Pay-per-click (PPC) advertising is one of the best methods for boosting traffic to your site and helping you reach more people looking for your services online.
On this page, we’ll discuss how PPC works and five benefits of PPC for your fertility clinic. If you need help creating your PPC campaign, call us today at 888-601-5359 to speak with a strategist.
How does PPC work?
PPC ads are paid advertisements that appear at the top of search results. Companies pay to have their advertisements appear above the organic listings. These listings are tagged with the word “ad” to indicate they are paid listings.
To start running a PPC campaign, you need to select the keywords you want to trigger your ads. It’s important that you choose the right keywords for your campaign, so you generate better traffic for your business.
You will find the right keywords by conducting keyword research. This will help you figure out which keywords fit best for your campaign. As you conduct keyword research, you’ll want to focus on long-tail keywords.
Long-tail keywords are keywords that contain three or more words. An example of this is “fertility clinics in Harrisburg, PA.”
Long-tail keywords are better for your campaign because they attract more qualified traffic. If people search long-tail keywords related to your clinic, it’s a sign they are looking for a fertility clinic like yours. These keywords also have less competition, which means that the cost-per-click (CPC) is lower for your business.
Once you have your keywords selected, you’ll bid for your ad placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and can be changed at any time.
Your maximum bid and quality score will determine your ads’ placement. Once you have your placement, you will launch your PPC campaign.
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5 benefits of PPC
If you’re going to invest in a digital marketing method, you want to know the benefits. With PPC, there are numerous benefits you will experience.
1. You’ll attract more qualified leads
PPC helps you attract more qualified leads. You want to obtain more qualified leads to help your fertility clinic earn more conversions. When you invest in PPC, you will reach leads who are most interested in your business.
In fact, 65% of all high intent searches result in someone clicking on an ad. These are people who did their research and know what they want; they just need to find the right fertility clinic to fit their needs.
With PPC, you can obtain these qualified leads. You can capture them with your PPC ad and encourage them to become clients.
2. You’ll earn more conversions
When you attract more qualified leads, you earn more conversions for your clinic.
PPC visitors are 50% more likely to convert than organic visitors. These leads are ready to convert and want to find a clinic that meets their needs. By utilizing PPC ads, you will capture these leads and get them to convert.
3. You control your budget
One of the best features of PPC is that you have control over your budget. This is one method where you can set any budget amount you want. It makes PPC a flexible option for your business.
Whether it’s $100 or $1,000, you set the amount that fits with your fertility clinic’s budget. You want to set an amount that will help you see results and get a return on your investment. Even though you can set $100 as your budget, it doesn’t mean you should. It simply means that you have the flexibility to set the amount that works best for your business.
When you set your maximum budget, you will stick to it. There are no additional costs or unforeseen expenses when running a PPC campaign. You set a budget and only spend that amount.
PPC is a very budget-friendly option. A big part of this is because you only pay when people click on your ads. You don’t pay for impressions.
This means that your money is going towards leads that are the most interested in your business. You are paying to reach people that are most likely to become clients.
4. You’ll gain brand exposure
Even when people don’t click your ads, you’re still exposing them to your brand. PPC is a great method to help build brand recognition.
When users conduct searches, they will see your ad at the top of the search results. They may not click on your ad, but they will look at it and see the information.
The benefit comes when leads decide they are ready to convert. There are dozens of options available to them, but they’ve been exposed to your brand. They will choose your brand over the competition because they are familiar with it.
Brand recognition plays a key role in earning conversions for your fertility clinic. If you want to help your business earn more conversions down the line, PPC will help you expose your brand to these valuable leads.
5. You see immediate results
When you invest in PPC advertising, you will see immediate results. You want to know that your investment is worth it and that you will see a positive outcome with your campaign. PPC enables you to monitor your campaign from the second you launch it.
You can track your campaign’s key metrics like impressions, clicks, and conversions. This gives you insight into how your campaign is performing, and it provides your fertility clinic with the opportunity to adjust your campaign.
If certain elements of your campaign aren’t working, you can change them to improve your performance. This enables you to create a campaign that works best for your audience.
When you can make changes to your campaign, you ensure that your fertility clinic is producing the best PPC campaign for your business.
WebFX is a top PPC company
PPC is a great method to help your business obtain more credible leads. You will earn valuable leads that convert. At WebFX, we know how to create PPC plans that deliver results.
We’re a full-service digital marketing company that specializes in customized PPC plans. We have a team of 500+ experts that are dedicated to your campaign. Our award-winning team of PPC experts will help you create a campaign that works for your fertility clinic.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We prioritize our clients and put their success first.
Our clients love the work we do for them. In fact, we have over 1,020 client testimonials. Check them out to see what It’s like to partner with a top PPC company like WebFX!
Get started today!
PPC offers numerous benefits to your business. When you invest in this method, you will reap those benefits. If you’re ready to start earning credible leads that turn into conversions, contact us online or call us today at 888-601-5359 to speak with a strategist about your customized plan.
We look forward to helping your business grow!