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Web design for home energy companies is crucial to your businesses’ success. Many of your prospective customers search for services online, meaning your website will be their first interaction with your business. How your design looks and functions could be the difference between gaining or losing a customer.

In this guide, we’ll explore what elements you should include in your web design to attract new customers and drive more revenue for your business. Read on to learn more tips, or check out our web design services to start improving your website. 

Why web design for home energy companies matters

Website design has the power to influence how people view your brand and services. Through various elements and techniques, you can instill trust, build authority, and influence likability. With a quality web design to back up your business, you will help more people learn who you are, what you offer, and why they should pick you over competitors.

Many people are searching for a home energy company they can trust, evaluating businesses based on their website’s design. When you create an aesthetically pleasing and functional website, you will establish credibility among your visitors and inspire them to utilize your services.

How to create effective web design for home energy companies

A well-designed website will help you turn visitors into customers, so check out these design best practices to learn how to generate more leads and sales for your home energy company.

1. Implement user-friendly navigation

Visitors come to your site to learn more about your company and services, so you’ll want to ensure information is easy to find. There are several navigation styles to choose from, like horizontal bars or vertical menus. Consider including other helpful navigation tools such as a search bar or breadcrumb navigation to improve your visitors’ experiences.

Keep navigation bar headings simple to promote organization and accessibility, and clearly list your contact information on each page. The easier information is to find, the more time visitors will spend on your website.

2. Involve visual elements

High-quality visual elements such as videos, photos, and infographics will make your website more engaging and aesthetically pleasing. Use real pictures of your staff and projects to build credibility and increase interest. 

Visual components also provide helpful information for your visitors, increasing their engagement on your website. A few visuals you could consider incorporating include:

  • Infographics that explain the benefits of your services
  • Charts that compare details between your products
  • Videos explaining your products, services, company values, and more
  • Graphs that portray interesting industry facts

3. Incorporate a responsive design

Use a responsive design to ensure your visitors have a pleasurable website experience on whatever device they may be using. A responsive design helps your website look appealing and work well on various devices by seamlessly adjusting to any screen size. 

Many people use smartphones to research home energy services, so you’ll want to be sure your website is attractive and functional on smaller screens. Create a positive impression and grow your business by implementing a mobile-friendly design.

4. Include a call to action (CTA)

CTAs are an essential part of converting visitors into leads. They encourage visitors to take a specific action, such as:

  • Requesting a quote
  • Visiting another page on your site
  • Signing up for an email newsletter
  • Following you on social media

Include a CTA on every page to keep your visitors engaged and moving through the sales funnel.

5. Write compelling, skimmable content

Guide your visitors through your most critical selling points and information by using engaging headings, easy-to-read fonts, and bulleted lists. Short sentences and paragraphs will also improve how quickly your audience digests information, encouraging positive impressions of your business.

Other ways to make your content skimmable include:

  • Contrasting background and text colors
  • Visuals between text blocks
  • Bolds and italics

6. Use search engine optimization (SEO)

SEO website design strategies will help your website rank higher in search results, attracting more customers and driving more sales. There are many ways to improve your SEO, from the keywords you use in your copy to your pages’ loading speeds. 

7. Focus on your brand

While there are many design options to choose from, be sure to select elements, colors, and visuals that promote a professional image of your brand. Consider creating a style guide to solidify your design choices and ensure they are consistent throughout your website. A consistent, professional image will help develop a sense of trust and reliability.

8. Test pages

One of the best ways to ensure your website design is functional is to test it yourself. Always test pages before you launch them. Run tests often, checking that navigation tools are functioning properly, design elements look appealing, and CTAs are clear.

Consider using A/B testing to try different designs and discover what elements your audience prefers. You can also use sites like Google Analytics to help you evaluate your website’s effectiveness. Continually assessing your website will help you identify areas for improvement, encouraging more business growth as you better meet customer expectations.

9. Tie in social media

Make it easy for visitors to share your content and services by including links to your social media throughout your website. The easier it is to follow you and share your posts, the more likely it is that visitors will do so. Also, be sure to direct your followers to your website from your social media accounts, including links to various pages such as a “Services” or “About Us” page.

Uniting your website with your social media will help increase your visibility and build brand awareness. As you create an active online presence, you will find more customers and generate more sales.

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Begin attracting more customers and driving more revenue by improving your web design with help from WebFX! We have won dozens of awards for our website designs, so you can trust us to help you create a reliable and beautiful website that meets your business goals. See how we can improve your website by contacting us today or calling us at 888-601-5359.

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  • Renowned for our communication and transparency

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