Patrick’s dry cleaning business has been a staple in his community for over 40 years. He has his fair share of regulars, but he’s looking to expand beyond his steady stream of customers. He wants to grow his business, but he doesn’t know how to do it effectively.
If you’re like Patrick, you want to find the best ways to drive new customers to your dry cleaning business so you can increase the number of customers coming to you to get clean clothes — and lead generation for dry cleaners is a great solution.
With lead generation tactics, you can help your dry cleaning business reach more people looking for your services.
On this page, we’ll cover the top three lead generation tactics that can help you grow your business, including:
If you need help generating leads for your business, WebFX has over a decade of digital marketing experience and can help you craft a lead generation campaign that helps your business grow. Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!
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Dry cleaner lead generation tactic #1: Optimize your site for search engines
One of the best strategies for lead generation for dry cleaners is search engine optimization (SEO). SEO is the process of optimizing your site for search engines so you can appear in relevant search results.
With over 70% of people researching a company on the web before buying or visiting, SEO is a prime strategy for helping people discover your business through their research and learn about what you offer.
To launch a successful SEO strategy, here are a few key things you must do:
If you want people to find your dry cleaning business in search results, start by identifying keywords. As users input keywords into search engines, they’re served a long list of website content related to their search. If you want to rank for your dry-cleaning company’s target terms, you’ll want to start by doing keyword research.
Use a keyword research tool like KeywordsFX to help you identify high-quality keywords. When you generate a list of terms, focus on long-tail keywords containing three or more words.
These keywords are best for your business because they have a clear search intent, so you know what the searcher is hoping to find when they search for those terms.
Once you identify your keywords, you’ll integrate them throughout your site. Integrate them into your:
- Title tag
- Meta description
- Page header
- Body text
As you integrate your keywords, don’t overdo it, as it will lead to keyword stuffing and negatively impact your site’s ranking in search results.
When you identify and integrate keywords into your site, you help your business appear in relevant search results and drive more qualified leads for your business.
Improve site load time
If you want to do lead generation for dry cleaning right, you need to have a fast-loading site. Leads won’t visit your site if it’s too slow — 53% of users abandon a page if it takes more than three seconds to load. Slow sites lead to a higher bounce rate, which sends a negative signal to Google and can prevent you from ranking in search results.
To improve site load time, use Google PageSpeed Insights to see how quickly your site loads. This page speed checker provides you with insight on your current load time, as well as suggestions for improving site load time.
If you don’t know how to implement these optimizations, you can invest in page speed optimization services from a digital marketing company like WebFX.
Make a mobile-friendly site
If you want to do dry cleaning lead generation through SEO, you must have a mobile-friendly site. Google uses a mobile-first index, so your site’s mobile-friendliness is heavily weighted into your site’s ranking in search.
You can use our mobile-friendly checker tool to help you see if your site is mobile-friendly.
Check Your Site’s Mobile Friendliness
If you find your site isn’t mobile-friendly, you can integrate responsive design. Responsive design enables your website to adjust to whatever device a user uses, making it easier to interact with your site. Mobile-friendly elements like hamburger navigation and thumb-friendly elements are vital to delivering a positive mobile experience.
Dry cleaner lead generation tactic #2: Optimize your local presence
If you want to know how to generate leads for dry cleaners, start optimizing your local presence. Local SEO is a crucial component to helping you appear in local searches and drive leads to your dry cleaning business.
Here are just a few stats that show the power of local SEO:
- 80% of local searches convert
- 76% of people who search for something nearby on their smartphone visit a related business within a day
- 50% of users visit a store within a day of conducting a local search
When people conduct local searches, they’re more likely to visit your business. Local SEO can help these searchers find your business first, so they visit you instead of your competition.
Here’s what you can do to harness local SEO for your dry cleaning business:
Claim your Google Business Profile listing
If you want to know how to generate local leads for dry cleaners, start by claiming your Google Business Profile listing. This listing appears in local searches in a feature known as the local 3-pack.
Once you claim your listing, fill it out completely. You’ll want to verify your name, address, and phone number (NAP) are correct. Then you can add information like your hours of operation and a short blurb about your business.
You’ll also want to add photos to your listing to help increase leads for your dry cleaning business. Google Business Profile listings with 100 or more images get 1065% more website clicks and 520% more phone calls. You can add photos of your business and staff to help entice more people to check out your business!
Ensure your NAP is consistent across the web
Your NAP information provides searchers with the necessary information they need to know about your business. When people search on the web, they can find your NAP information on multiple sites, from Google to Yelp to Yellowpages. You want to ensure they get consistent information.
Not to mention, if your NAP is inconsistent, it can result in a Google Business Profile suspension and loss of valuable leads for your business.
To prevent this scenario from happening, check your local citations on every site to ensure that your NAP is the same on every site. If it’s not, you’ll need to update it.
You can make this easier by using a tool like LocalFX. LocalFX enables you to sync and update your listings across the web, so you don’t have to waste time doing them individually.
Use locally-relevant keywords on your site
If you want to drive local leads through lead generation for dry cleaning, try adding local keywords to your site. Local keywords have a location or the phrase “near me” attached to them. Here are some example local keywords:
- Dry cleaner Philadelphia
- Dry cleaning Philadelphia
- Philadelphia dry cleaner
- Dry cleaning business in Philadelphia
- Dry cleaner near me
By adding local keywords to your site, you’ll help your business appear in more searches for a local dry cleaner.
Dry cleaner lead generation tactic #3: Run paid ads
The last tactic we’ll look at for lead generation for dry cleaning is running paid ads. Paid advertisements are a great way for your dry cleaning business to get in front of people most interested in your services. You can run paid ads through Google or on social media platforms.
Paid ads enable you to target people who need your services most, so you can put your marketing budget towards prospects more likely to become leads and customers.
Here’s how you can create effective paid ads that drive more leads for your business:
Know who you’re targeting
If you want to run effective paid ads, start by knowing who you’re targeting — you want your ads to appear in front of leads most likely to use your services. You can determine who you’re targeting by creating marketing personas.
These personas are fictional representations of actual customers. You identify critical information about these prospects, including:
- Buying habits
When you know who you’re targeting, you can figure out the best ways to reach them, like the keywords they use to search for your business or the social media platforms they frequent.
Create compelling ad copy
If you want to generate leads for dry cleaners through paid ads, you must create compelling ad copy. Your ad copy impacts whether your audience engages with your ad.
With pay-per-click (PPC) ads on Google, your focus is on the text. You want to provide your audience with the right information that entices them to click. Ad extensions are an excellent way for you to put more information in your ad, increasing clicks.
For social media ads, you need to use a compelling visual and enticing ad text to increase clicks. The key with social media ads is to ensure that your visuals and text content align to create a cohesive campaign.
In this example from Dryeco, you can see their ad copy focuses on their bedding cleaning services and features an image of a woman in a bed — a cohesive ad experience.
Overall, when you create your ad copy, focus on how your business benefits your audience and what they get by choosing your dry cleaning service.
Design an informative landing page
Whether you opt to run a PPC ad or social media ad, you need an informative landing page to accompany it.
A landing page is where users arrive when they click on your ad. An effective landing page includes:
- A picture of the item or service that appeared in your ad
- A description of the product or service
- Customer reviews
To get the best results from your ad, focus on building a custom landing page. By crafting a custom landing page, you ensure that your prospects stay focused on what drove them to your page.
For example, if someone clicked on your ad for your wash and fold laundry service, they wouldn’t want to see a page that talks about that service along with your other services, like repairs and alterations or leather and wedding gown services. They only want information on your wash and fold services.
Creating a custom landing page enables you to deliver that tailored ad experience — you can customize your landing pages to only focus on information about the service you’re advertising. It helps you create a better ad experience, which can result in more leads for your business.
Get started with lead generation for dry cleaners today
Dry cleaning lead generation is an excellent way to expand your business’s reach and obtain more qualified leads looking for your dry cleaning services. After learning about some of the top lead generation strategies, you may feel overwhelmed with trying to start. Take a breath — WebFX is here to help.
We can help you create a custom lead generation strategy focused on helping your business grow online. Our team knows how to drive leads for our clients — we’ve driven over 7.8 million leads for our clients in the past five years alone. We take a client-first approach that enables our clients to see unmatched results and experience growth.
Ready to start driving more leads for your dry cleaning business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our lead generation services!