PPC for Software Companies: 3 Tips for Success
YEARS OF EXPERIENCE
For your software company to grow, you must continually earn new clients that use your product. With PPC for software companies, you can put your software before clients seeking out software solutions.
If you’re ready to see if PPC is right for you, keep reading to learn:
- What PPC for software companies is
- Why you should invest in a PPC strategy
- PPC tips for software companies
What is PPC for software companies?
PPC for software companies involves running paid advertisements in popular search engines like Google and Bing. These ads appear at the top of search results, above organic listings. Running PPC ads enables you to target specific keywords users search, so they see your business’s listing before your competition.
Why invest in PPC for software companies?
Before you invest in PPC, you want to know the benefits. Why invest in a paid advertising strategy?
Here are three key benefits of building a PPC strategy for software companies:
1. PPC for software companies helps you increase brand recognition
When you build a PPC strategy, you help increase brand recognition for your company. PPC ads appear at the top of relevant search results, so it’s the first thing people see when they search. If you run PPC ads, your business will appear towards the top of results.
As a result, more people receive exposure to your business. Ads increase brand awareness by 80%, so it’s a great way to help more people discover your software company.
Even if they don’t click on your ad, they’ll see your brand name and the details about what you offer. It’s a great way to build brand recognition so that when prospects are ready to narrow their list of options, they include you in the running.
If prospects click on your ad, they’ll spend time getting to know your brand and will remember you when they’re ready to decide.
2. PPC for software companies helps you outperform your competitors
In the tech industry, competition is fierce. Multiple companies offer software like yours, so it’s challenging to stand out from your competition and show prospects why your software is the best option. With PPC, you get an edge over your competition.
Paid advertising for software companies enables you to appear at the top of search results. You’ll appear before any competitors ranking in the organic search results. You can even outrank competitors that run ads for the same search results!
By outperforming your competition, you drive more leads to your business.
3. PPC for software companies helps you earn qualified leads that turn into revenue
The biggest benefit of investing in a PPC strategy for software companies is that it helps you earn qualified leads that turn into revenue for your business.
Keep this in mind: 46% of page clicks go to the top three PPC ads in search results. When people see relevant ads that offer what they need, they’re likely to click on them. As a result, you drive qualified leads to your website that turn into clients for your business.
By investing in PPC advertising, you help earn new clients that turn into revenue for your company.
3 PPC tips for software companies to help you succeed
Now that you see the benefits of investing in PPC for software companies, you may feel eager to get started. But how do you build successful PPC campaigns?
Here are three tips to help you set your PPC campaign up for success:
1. Identify relevant and valuable keywords for your ad
First on this list of PPC tips for software companies is identifying relevant and valuable keywords for your ad. Users search keywords when they want to find the right software. If you want your business to appear in these search results, you must target relevant keywords in your ad.
To find the right keywords, use a tool like KeywordsFX to help you generate a list of ideas.
Use our proprietary keyword research tool, KeywordsFX, to help you find high-quality keywords for content and PPC campaigns. Identify Top Keywords for Free
Once you have a list of keywords, you’ll want to start looking at the value of those keywords.
First, look at the cost per click (CPC). CPC is how much you’ll pay each time someone clicks on your ad. You want a low CPC to earn more clicks for your ad.
You’ll find that long-tail keywords, which contain three or more words, work best for your ads. Since they’re more specific, they cost less to target due to less competition. Additionally, targeting specific keywords enables you to generate clicks from leads interested in what you offer.
Once you identify relevant keywords for your ads, you can target those keywords to help you reach the right audience.
2. Set a reasonable budget
One of the biggest issues companies run into is setting a budget for their PPC campaign. You don’t have to set a specific budget amount to run a PPC campaign –– the choice is up to you. The flexibility of budgeting, however, creates problems for companies that aren’t sure how much to invest.
Many companies will try investing a few hundred dollars as an affordable way to advertise. The issue is that investing too little won’t drive the results you desire. For example, investing $500 into a PPC campaign won’t generate the results that investing $2000 would.
If you want your PPC to drive success, you need to set a budget that’s capable of driving results for your business, but also doesn’t keep you from using your marketing budget for other strategies.
3. Use ad extensions to generate more clicks
Next on our list of PPC tips for software companies is to use ad extensions to generate more clicks. Ad extensions enable you to provide additional information to your audience that entices them to click on your ad.
There are multiple extensions you can use, including:
- Call extensions
- Callout extensions
- Sitelink extensions
- Structured snippets
- Price extensions
- Message extensions
- Promotion extensions
- And more
You can use multiple extensions in one ad to help provide information that your audience needs. You may, for example, include links to other pages on your website but also use callout extensions to highlight your software’s top qualities.
Using ad extensions will help you provide more information to your audience, so you can boost clicks and revenue for your company.
Need help with PPC for software companies?
Investing in PPC for software companies is the best way to get your software in front of qualified leads looking for it. If you aren’t sure where to start with your PPC campaign, WebFX can help.
We have a team of 150+ Google Ads certified experts that know how to craft PPC ads that drive the results you desire. We’ve already driven over $6 billion in revenue and over 7.8 million in leads.
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