Skip to main content ↓

The first manufactured roofing material dates to China, around 1,000 BC. Today, the roofing industry plays a crucial role in construction and building maintenance.

This article offers 32 fascinating statistics about the roofing industry, including statistics regarding employment, materials, and much more. This data is useful for consumers, investors, and roofing professionals. It offers insights into the landscape of the roofing market, as well as emerging trends.

We break down statistics in the following groups:

Read on for a complete guide to the state of the roofing industry!

Market Overview

  1. The global roofing market for 2023 has a value of $82.2 billion. Experts project that the market will grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2033.
  2. North America accounts for 31.2% of the global roofing market value at $25.7 billion. This puts the North American market ahead of the European and Asia Pacific market values.
  3. $7.3 billion of the global market in 2023 pertained to asphalt shingles, the most widely used roofing material globally.


  1. $10.36 billion of the total revenue generated by roofing services in 2022 came from residential roofing.
  2. $10.56 billion of the 2022 market share was for commercial roofing services, including construction and renovation.
  3. 94% of roofing projects in North America are roof replacements. A driving reason for roofing replacements is the maintenance of buildings built 25 to 50 years ago.
  4. Experts predict that the market size for green roofing will reach $15.66 billion by 2028. This means a CAGR of 9.42% from 2023 to 2028.


  1. In 2020, asphalt accounted for approximately 64% of the residential roofing market. Asphalt shingles remain the most popular roofing material in North America.
  2. Between 2020 and 2030, the metal roofing market is on track for a projected CAGR of 3.5%.
  3. Experts expect the demand for solar roofing materials to grow at a CAGR of 15.1% from 2022 to 2031. With the increasing adoption of renewable energy sources, the market continues to grow at a commensurate rate.
  4. Through 2022, clay and tile roofing material had a CAGR of 4.8%. Ceramic and concrete tiles are common in the Mediterranean and American Southwest regions for their aesthetic and practicality in hotter climates.


  1. $6,700 to over $80,000 is the average cost range for a roof replacement in the United States. Factors like material, labor costs, and location have a huge impact on the total cost of roof replacement.
  2. The roofing industry in the United States generated approximately $26.2 billion in revenue in 2022.
  3. Roofing contractors have profit margins ranging from 20% to 40%. Factors like the size, age, and target market of the roofing company affect its gross profit.
  4. The median annual wage for roofers in the United States was $51,910 in 2022, with the highest 10% earning an average of $75,930. The highest earning sector of roofers was federal and local government employees.

Employment and Workforce

  1. Approximately 131,980 people worked in the roofing industry in the United States in 2022.
  2. Between 2021 and 2031, experts expect little to no change in the roofing job market. However, there will be roughly 15,000 job openings in the industry. This is due to employees retiring or transferring to other employment fields.

Energy Efficiency

  1. $0.50 per square foot is how much money cool roofs — which reflect solar radiation and reduce roof temperatures — can save. Although these roofs can deflect some heat gain in the winter, they generally offer net savings on energy.
  2. The global cool roofing market is likely to experience a CAGR of 5.7% through 2025. With rising energy costs and increased demand for eco-friendly roofing, we can expect continued growth in this market.
  3. Reflective roofing materials, such as white membranes or coatings, can reduce roof surface temperatures by up to 50° Farenhieght. This type of roofing material can keep homes cooler and lower energy costs.


  1. 20% of United States landfill material is asphalt shingles. These are difficult to recycle, and roofing tear-downs create tons of asphalt shingle waste.
  2. 55% of annual rainfall is how much green roofing can capture. By absorbing the water and releasing it through evaporation, green roofs reduce the amount of runoff water that ends up in sewage systems, improving the area’s water quality.
  3. Predictions put the CAGR of the global green roofing market at 16.2% from 2022 to 2030.

Technological Advancements

  1. 33% of small construction and roofing businesses report a desire for more bids. Project management software enables real-time collaboration and efficient workflow.
  2. The market for augmented reality (AR) and virtual reality (VR) technologies will reach $300 billion by 2024. In the roofing industry, this technology allows contractors to visualize and plan projects more accurately. It also makes jobs safer since they can engage with the project without having to get on the roof as much.


  1. Roofers have a high rate of work-related injuries and illnesses. Roughly 50 roofers die each year from work-related injuries.
  2. 84% of roofing-related fatalities each year are falls. For reference, falls from roofs account for just 20% of fatalities in the entire construction industry.
  3. Construction accounts for roughly 46.1% of fatal falls, slips, and trips, much of which is preventable with proper personal protective equipment (PPE) use. PPE includes gear such as safety harnesses, helmets, and non-slip footwear. This equipment can significantly reduce the risk of falls and injuries for roofing workers.

Consumer Trends

  1. More consumers want energy-efficient roofing systems and environmentally friendly roofing materials. Home improvement sales grow by 4% each year for this reason. A growing awareness of sustainability and cost savings have led to steady growth in the market for eco-friendly roofing.
  2. Roofs need replacing anywhere from every 12–50 years. Homeowners are willing to invest in high-quality roofing materials that offer longevity, durability, and minimal maintenance requirements.
  3. 93% of consumers refer to online reviews before deciding on a roofing company. Online reviews and ratings have an enormous impact on consumer decisions when choosing roofing contractors.
  4. In roofing, performance is one of the most important considerations for consumers. 40% of complaints about roofing companies on the BBB were regarding a leak.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results arrow right

WebFX has driven the following results for clients:

cta1 icon1

$6 billion

In client revenue
cta1 icon2

24 million

Leads for our clients
cta1 icon3

7.14 million

Client phone calls

How to implement roofing industry data

The roofing industry continues to grow and transform due to market trends, technological advancements, and sustainability concerns. Consumers prioritize energy efficiency, sustainability, and quality, and roofing companies need to adapt to meet these demands.

WebFX offers digital marketing services for industries like roofing. We keep up with industry knowledge to help our clients target users, whether they are a small roofing company or part of a greater organization.

Want to learn more about us? Check out our digital marketing services today!

We Drive Results for Roofing Companies

  • 24 million leads generated for clients
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


Increase in ad conversions



Get a free proposal

Solving key challenges for roofing companies

Our website isn’t ranking in the search results

When people need home services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.

Website icon.

We’re struggling to grow our technician team

Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.

Marketing icon with flame.

We’re not generating enough leads

Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your services.

Branch icon of a storefront.

We’re not attracting new customers

Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.

Target icon with archery arrow hitting target.