Are you a food and beverage manufacturer looking to breach the world of social media?
Social media is an excellent place for you to connect with leads interested in your business and deliver tailored content that grabs their interest. With social media for food and beverage manufacturers, you’ll grow your business online.
On this page, we’ll discuss why you need social media marketing for your food and beverage manufacturing company and why you should partner with a social media marketing agency. Keep reading to learn more and contact us online (or call us at 888-601-5359) to speak with a strategist!
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Why social media for food and beverage manufacturers is essential
So, you’re on the fence about social media.
You don’t know if it’s worth the investment or a waste of money.
It leaves you asking: Why should I invest in social media for food and beverage manufacturers?
Well, we’ll tell you why.
1. You build personal connections with your audience
Social media is one of the only strategies that allow you to connect with your audience one-on-one.
They can follow your business’s page, message you with questions, and more. Aside from email marketing, social media is one of the only strategies where you know who’s interacting with your business.
This personal connection is valuable when marketing your food and beverage manufacturing company. When you know who’s in your audience, you can deliver content relevant to them. It allows you to put your brand in front of people interested in your business.
2. You reach people where they’re active
The biggest issue companies face is trying to reach their audience.
Since users spend 28% of their Internet time on social media, social media is a great option when it comes to reaching your target audience.
There are numerous social media platforms available to your food and beverage manufacturing company.
You can choose platforms based on where your audience engages the most, making it easy for you to focus your time and money on the networks where you know you can reach your target market.
3. You increase brand awareness
If you want people to get more familiar with your food and beverage manufacturing company, social media is the place to do it. Social media marketing for food brands enables you to expose more people to your brand and help them get to know your business.
When you have a connection with your audience through this channel, you deliver content straight to them. It helps people get more familiar with your business and brand, which increases brand awareness. An increase in brand awareness can lead to more conversions for your company down the line.
4. You reach people who haven’t discovered your business yet
There are dozens of people looking for a business like yours. Social media marketing for food brands will put your organization in front of people who haven’t discovered your company yet. It allows relevant leads to connect with your brand.
Social media ads are the best way to reach new leads on social media. We’ll dive into these later, but social media ads allow you to reach people right in their newsfeed and deliver ad content that fits their interests.
5. You can retarget people close to conversion
Have you had people come close to converting but fail to pull the trigger?
If so, social media marketing will help you create ads that target people who interacted with your business but didn’t convert. You can deliver tailored ad content that resonates with them and fits their unique needs.
For example, if you’ve been working with a specific head of distribution that’s hesitant to commit, you could deliver a LinkedIn ad that highlights why they should choose your food and beverage company.
Not only do you keep your brand at the forefront of their minds, but you give the lead the extra nudge they need to choose your business.
6. You can get the most out of your marketing budget
Your budget plays a fundamental role in determining what methods you invest in and which strategies you can afford. Luckily, social media for food and beverage manufacturers is one of the most cost-effective options for your business.
It doesn’t cost anything to post organic content to social media. You can share links to articles, post videos, share photos, and more, with the only cost being your time. Your business doesn’t need to pay to join or use these social networks.
If you run social media ads, you will need to spend money, but the cost per click (CPC) is relatively low. Your CPC can be as low as a few dollars. When you combine that low CPC with the advanced targeting options of social media, you’ll get money back on your investment.
74% of people use social media when making a purchasing decision.
Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.
One of our experts will be in touch within 24 hours!
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“I recommend WebFX to everyone. They have been the best team to work with out of the 10 years I’ve been doing online advertising. They are knowledgeable, provide fantastic results for costs that are a fraction of other companies, and what I have enjoyed the most is they reach out when they see a problem or a change is needed. They are second to none.”
Why you need a social media marketing agency
Now that you know why you need a social media marketing strategy for your food and beverage manufacturing company, you realize there’s a bit of work that goes into creating a plan. If you’re busy running your business, it’s overwhelming to try and run a social media campaign on top of that, too.
Luckily for you, you can rely on a social media marketing agency, like WebFX, to manage your campaign.
Let’s look at five reasons you need a social media agency.
1. You get to focus on your business while someone runs your social campaigns for you
You’re busy with the day-to-day operations of your business.
When you’re running a food and beverage manufacturing company, you don’t have time to run social media campaigns for your business. It’s the last thing on your mind, which means your social presence will suffer.
Social media marketing for food brands isn’t something you can occasionally do, and hope it drives results. This strategy requires constant work and maintenance to ensure you’re driving the best results for your business.
By hiring a social media marketing company, you’ll have someone to manage your campaign while you run your business.
2. You stay in competition with other food and beverage manufacturers
You’re not the only food and beverage manufacturer in your area. With other companies competing for the same customers, you need a social media strategy that engages potential leads and gets them to choose your business over the competition.
If you aren’t putting the time and effort into running your social campaign, you’ll lose leads to competitors that spend time developing their social presence.
By partnering with a social media marketing company, you’ll stay in competition with other food and beverage manufacturers. You’ll have someone continually working on your social media campaign to drive new leads to your business.
3. You work with experts that know how to run a quality campaign on social media
Social media can be a confusing place to try and run a campaign. When you post one photo, it may not perform as well as another photo. You may have an awesome video you took hours to shoot and edit, only to see it didn’t catch your audience’s attention.
That sounds frustrating, right?
By partnering with a social media marketing agency, like WebFX, however, you’ll work with experts that know the ins and outs of social media. They’ll help you create posts and ads that resonate with your audience and catch their attention.
They’re experts who work with social media every day, so they’ll stay up on the latest trends and changes in social media to keep your strategy ahead of the pack.
4. You get the resources you need to run your campaign
When you launch a social media strategy, you need resources.
From tools to people, plenty of things go into planning and executing a social media strategy.
By partnering with a social media marketing company, you get the resources you need to run a successful campaign.
You’ll have a team of experts working on your strategy. Your social media marketing company will provide all the tools and resources you need to run your campaign and get a return on investment.
5. You add an outside perspective to your campaign
It’s easy to get tunnel vision on your campaign. You’re proud of your business and understand it best, and you want to showcase that to the world. Without a fresh perspective, however, you may continue to put money into a campaign that doesn’t drive the best results for your organization.
With a social media marketing company, you get an outside perspective. Your social media agency will look at your campaign with fresh eyes and help you create strategies that work best for your business and your audience.
What you get with a social media marketing plan
If you decide to partner with a social media marketing company, it will help you do social media for food and beverage manufacturers right. By partnering with a social media expert, like WebFX, you’ll get everything you need to run a successful campaign, including (but not limited to):
- Social media advertising strategy: Social media ads are valuable to driving interested leads for your food and beverage manufacturing company. With social media advertising services, you’ll get high-quality ad copy that drives leads to your business.
- Organic posts: With a social media agency, you’ll get organic social posts for your profile. The amount will depend on how many networks you use and your plan level. You’ll get high-quality organic posts that inform your audience and increase engagement with your business.
- Competitive analysis: Your social media marketing company will keep tabs on your competitors so you can remain in competition with them. You’ll know what they’re doing on social media and how you can improve your strategy to compete with them better.
- Daily monitoring: You don’t need to worry about setting time aside to monitor your social campaigns. When you partner with a social media marketing company like WebFX, you’ll get daily monitoring so you can stay on top of your campaign’s performance.
These are just a few things you can expect from a social media marketing company. By handing off your social media presence to a team of experts, you’ll drive better results and earn more leads and revenue for your food and beverage company.
Start your social media marketing campaign today
Social media is a valuable tool for helping you reach and turn interested leads into clients for your food and beverage manufacturing company. By partnering with a social media marketing company, you’ll reach more leads and earn more conversions.
At WebFX, we have a team of over 500 social media experts that will help you set up and run your campaigns. You can count on us to drive results with social media. In the past five years alone, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients.
To get started with your social media marketing and advertising campaign, contact us online or call us today at 888-601-5359 to speak with a strategist.
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