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As a home improvement business, its crucial to know how to generate home improvement leads effectively — for both your company’s short- and long-term success.

Customers keep you in business, and attracting new home improvement leads is necessary for growth and success. However, that can often be easier said than done — which is where lead generation strategies become essential.

If you’re looking for ways to attract free home improvement leads, we’re sharing four of our favorite tips for home improvement lead generation below.

Keep reading to learn more about using lead generation for your home improvement company — without using home improvement lead generation companies, like Angie’s List.

How to generate home improvement leads: 4 ways

How can your business generate qualified home improvement leads? With these proven home improvement lead generation tips:

1. Include compelling calls to action

You want to know which consumers are interested in your business, and you need to give them a way to express their interest.

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By including clear calls to action that instruct site visitors to take specific actions, like entering their email addresses or downloading a free guide, you can start to uncover qualified home improvement leads. Collecting this information will also help you assemble an email list, which can come in handy for sending updates about your business and services.

2. Customize your approach

Not everyone who visits your site is ready to become a client. Based on the page they visit, you can gauge their level of interest and provide content tailored to different stages in the sales funnel.

For example, if someone visits your pricing page, they might be ready to sign up then and there, and you can include free quote forms that encourage them to enter their information to get started.

On the other hand, blog visitors might not be ready to choose a service provider, but you can still encourage them to sign up to receive your weekly email updates, which can nurture them into exclusive home improvement leads.


3. Follow up with home improvement leads

If somebody signs up on your website to download a guide or receive updates, it’s up to you to stay in contact. Get in touch with interested leads, either by phone or email. This will keep them interested in your company and help you determine the next steps.

4. Use CRM software

Managing home improvement leads is a lot harder when you don’t know where individuals are in the buying process. With CRM software, you can keep track of every interaction, categorize leads, and nurture them until they become customers.

At WebFX, we offer clients access to Nutshell, our custom dashboard that allows you to organize all of your lead information, taking the guesswork out of providing applicable content.

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Why is home improvement lead generation so important?

If you’re like most home improvement companies, you rely heavily on referrals as a significant source of business. But sometimes, referrals alone aren’t enough to help you achieve your business goals.

Is your home improvement company looking to reach your most qualified prospects online? If the answer is yes, lead generation strategies can help you do just that.

After all, marketing is all about relationships, and lead generation for home improvement helps you build relationships with your most valuable business prospects.

How does lead generation for home improvement work?

Lead generation is the process of attracting and converting new leads for your business.

A multistep process, lead generation, makes it easier for your home improvement company to focus your attention on the most qualified leads.

When potential clients opt in to hear from your business, you know they’re interested in your services. But not everyone is interested in the same reason. Some people may just be curious, others are comparing their options, and others may be ready to become clients.

To prevent your company from spending time and money on leads that won’t pan out, lead generation strategies help you reach various types of leads and tailor your communication efforts to provide a better return on investment.

Home improvement lead generation strategies also include website content, such as landing pages, forms, and special offers that encourage people to learn more about your business.

Still wondering how to get home improvement leads?

Lean generation is essential for providing your company with a steady supply of new home improvement leads. However, you might not have time to invest in your lead generation efforts.

At WebFX, we’ll take the time to understand your company and industry and deliver lead generation services that grow your business.

Our lead generation experts at WebFX will work to understand your industry and business goals in order to produce lead generation results that drive results for your company.

When you choose WebFX for your home improvement lead generation needs, you’re choosing a trusted lead generation partner. We’ll help you connect with your best prospects online so you can capture more qualified leads (and revenue) online.

Want to learn more?

Check out our client testimonials page to hear what our clients have to say about our lead generation services, or contact us today for a free consultation and start driving qualified business to your home improvement website!

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  • 24 million leads generated for clients
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Explore our home repair case studies

Learn how we’ve helped our clients attract leads, generate revenue, and grow their businesses.

Boss Mechanical


Decrease in cost per lead

Bruni and Campisi


Increase in goal completions

Maryland Sunrooms


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