Today, there are more options than ever for marketing a business online. Over the past few years, social media marketing, content marketing, and other new strategies have become increasingly valuable – and while these newer marketing methods can be quite effective, they shouldn’t replace the tried-and-true channels that have been generating results for years.
Email marketing is one of these reliable strategies. It offers a myriad of marketing benefits, and arguably outperforms some other Internet marketing channels by certain standards.
Email marketing converts three times more customers than social media, and customers who convert through email spend 17% more than other customers.
If your solar company isn’t yet using email marketing, creating your first campaign would be an effective way to attract and convert valuable new leads.
WebFX has driven over $3 billion in revenue and more than 7.8 million leads for our clients in the past five years. If you’re ready to get started using email marketing for your solar company, you can call 888-601-5359 (or contact us online) to get your free evaluation today!
You can also keep reading to learn more about the benefits of email marketing for solar companies, and how WebFX can create a strategy to help you experience them for your business.
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6 benefits of email marketing for solar companies
Email marketing can help solar companies attract new clients and increase their sales. Email outperforms many other marketing methods in engagement, conversion rates and other key metrics.
Here are some of the benefits email marketing can offer your solar company.
1. Email marketing can be extremely targeted
With more traditional methods of marketing like television ads and billboard ads, your advertisements can reach a large audience. Unfortunately, it’s difficult to know who exactly that audience is.
With Internet marketing, you can make your campaigns much more targeted – and that’s especially true with email. Your audience is made up of users who’ve given you their email addresses, meaning they’re interested in your company.
You can choose to send out emails to certain groups within your email list and even specific individuals based on characteristics like where they are in your sales process.
For example, if someone signs up for your company’s newsletter, you could have your email marketing platform automatically email them, thanking them for subscribing and asking if they have any questions. This kind of communication can improve customer relationships and boost your conversion rate.
2. Email marketing helps you stay top-of-mind
Email marketing for solar companies can improve visibility and awareness of your brand. It’ll also keep you on the minds of potential customers. Every time they see an email from you come in, they’ll be reminded of your company and what you have to offer.
This regular communication is important, because not everyone who visits your website or signs up for your email list will be ready to contract a project immediately. But when they’ve decided it’s time for them to seriously consider making a solar purchase, you want to be the first company they think of.
3. Email marketing allows you to build relationships
Building relationships with your customers is crucial for businesses in practically every industry. The more customers know about your company, the more comfortable they’ll be making a purchase and recommending you to their friends and family.
Sending regular emails will keep a line of communication open between you and your customers and will make them feel more connected with your company. You can also personalize your emails by including subscribers’ names and mentioning services they’ve looked into, which makes the communication much more relevant to their interests.
4. Email marketing is cost-effective
Email is one of the most cost-effective marketing tactics available. The costs associated with email are relatively small, since you don’t have to pay to place advertisements anywhere or create physical marketing materials.
Even though there’s little up-front cost associated with email marketing for solar companies, the returns can be significant. In fact, the Direct Marketing Association estimates that for every $1 you spend, email marketing brings in $40.
5. Email marketing is easily shareable
Sharing an interesting email is as easy as hitting the forward button and typing in an email address or two.
For example, if you send out information on a special deal or a new post on your blog, a customer may forward your email to a friend they know is interested in solar.
And just like that, the impact of your email has grown. The person that received the forwarded email may even send it to someone else. As your email makes the rounds, more and more people become familiar with your business.
6. Email marketing is measurable
Another benefit of email marketing for solar companies is that it provides you with definitive data that you can use to improve your campaigns over time.
By analyzing metrics like open rate, subscriber retention rate, and click-through rate, you can discover areas in which your campaign has succeeded and aspects that need improvement. You can then alter your campaign based on your findings and use that information to inform the rest of your marketing plans as well.
Hear What It’s Like to Work With WebFX!
“I have used several SEO and internet marketing companies in the past and WebFX seems to have a more comprehensive approach to online marketing. Their customer service is outstanding and they are very professional to work with.”
Solar Energy Contractor
Start generating leads with email marketing for solar companies
Businesses today sometimes overlook email when planning their marketing strategies, but it’s still one of the most effective options available to marketers.
Email marketing for solar companies can help draw in new customers, retain current ones and increase revenue. If you’d like to learn more about email marketing, check out our email marketing guide – and if you’re ready to start working on an email marketing plan, WebFX can help!
We have years of experience creating custom email marketing campaigns for our clients, and we’ll work with you to develop a strategy that’s tailored to your solar company’s goals. Check out our email marketing services for more information, or contact us today to speak with a strategist!
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