60+ Content Marketing FAQs: Strategy, SEO, ROI, AI, & More

Content marketing is a strategy where you create and distribute helpful content (like blog posts, videos, guides, and infographics) to attract, engage, and educate your target audience.

At its best, content marketing:

• Builds trust and authority with your ideal customers
• Answers real questions and solves real problems
• Drives profitable actions like leads, sales, and repeat business

Unlike traditional advertising, content marketing earns attention instead of buying it.

Content marketing works by putting helpful, searchable information in front of people who are already looking for answers.

In practice, that means you:

• Research your audience and what they’re searching for
• Create content that answers their questions or solves their problems
• Distribute it through channels like search, social media, and email

Over time, that content builds trust and moves people through the buyer’s journey, from awareness to consideration to purchase.

Content marketing helps you reach your audience where they already are: searching for answers online. It generates three times more leads than outbound marketing, and 72% of businesses say content marketing increases their leads.

Beyond lead generation, it builds brand awareness, establishes your credibility, and creates long-term visibility. Unlike paid ads that stop working when you stop paying, strong content continues to drive traffic and results over the years.

Content marketing can drive brand awareness, website traffic, leads, and revenue. 77% of businesses are satisfied with the ROI they receive from content marketing. Businesses that use content marketing earn six times more conversions than businesses that don’t.

Companies with blogs produce 67% more leads per month compared to those without. High-quality content also helps meet people at different stages of the sales funnel, from early research to purchase-ready.

Content marketing includes any valuable material you create to attract and engage your audience:

• Blog posts and articles
• Videos (explainers, tutorials, testimonials)
• Infographics
• Ebooks, whitepapers, and guides
• Case studies
• Webinars
• Podcasts
• Social media content

The content format depends on your audience’s preferences and where they spend time online.

No, but SEO and content marketing work closely together. Search engine optimization (SEO) focuses on improving your website’s visibility in search results. Content marketing focuses on creating valuable material that attracts and engages your audience.

Content is the fuel that powers SEO. When you create optimized content, it ranks in search engines and drives organic traffic. The better your SEO, the better your content performs, and vice versa. SEO attracts qualified traffic to your site, while content marketing keeps those visitors interested and moves them closer to becoming customers.

A content marketing strategy should include clear goals, a defined target audience, content topics and formats, a publishing schedule, distribution channels, and a plan for measuring results. It should also outline your brand voice and how content ties into your broader marketing efforts, like SEO, email, and social media. Without a documented strategy, you’re just creating content and hoping something sticks.

Start by working backward from business outcomes and use SMART goals (Specific, Measurable, Attainable, Relevant, and Timely) to define what success looks like.

To set revenue-tied content goals:

• Identify your target outcome (leads, conversions, or revenue)
• Work backward from the numbers you need to hit
• Set specific benchmarks you can track and measure

For example, say you want to generate $20,000 in new revenue from content over the next six months. If your average customer is worth $2,000, you’ll need about 10 new customers from content. With a close rate of around 25% on content-driven leads, you’re aiming for roughly 40 qualified leads from content to hit that target.

In SMART terms, your goal becomes: “Generate 40 qualified leads from content in the next six months to drive approximately $20,000 in new revenue.”

Your content marketing goals should always answer the question: How does this impact the bottom line?

Look at your current customers first. What demographics do they share? What problems do they need solved? Use platform analytics, customer surveys, and CRM data to build a clear picture. Consider attributes like demographics, socioeconomic status, buying habits, and interests. The more specific you get with your target audience, the easier it becomes to create content that resonates and drives action.

A content calendar is a planning document that maps out what content you’ll create, when you’ll publish it, and where it will be distributed. It helps you stay organized, maintain consistency, and avoid last-minute scrambling.

Content calendars also help teams avoid miscommunication and overlap. If you’re managing multiple content types or working with a team, a content calendar is essential. Even solo marketers benefit from planning at least a month ahead.

Look at the real questions your customers ask and the problems they encounter every day. Use keyword research tools like KeywordsFX to find topics people are actively searching for. Look at what competitors are covering and identify gaps you can fill. Review comments and questions from your sales team, customer service, and social media. Industry news and content marketing trends can also spark ideas. Capture ideas in one place as they come up, so you always have fresh topics ready to go.

Review your strategy quarterly at a minimum. Content marketing isn’t static, and what worked six months ago may not work today. Use performance data to identify what’s hitting and what’s falling flat. Major algorithm updates, new platform features, or shifts in your business goals should also trigger a strategy refresh. The key is to stay flexible and adjust based on what the data shows.

The best-performing content depends on your audience and goals, but video drives strong results across the board. 89% of businesses use video as a marketing tool, and 87% of consumers have been convinced to buy a product or service after watching a video. Blog posts remain foundational for SEO and thought leadership.

Case studies and customer stories are particularly effective for B2B, with 53% of B2B marketers saying they’re the most effective content format. You’ll typically find the best content for your company by matching content type to what your audience prefers and where they spend time.

The ideal blog post length depends on your goals. The average blog post is 1,394 words long. Posts with 1,000 to 1,500 words work well for social sharing and general engagement. For ranking on Google, longer content tends to perform better, with top-ranking articles averaging around 2,450 words. More important than hitting a specific word count is covering the topic thoroughly and providing genuine value to readers.

Yes, if you have the capacity to produce it steadily. 95% of marketers consider video marketing an important part of their overall strategy, and 96% say video has helped boost brand awareness. Video keeps users engaged and increases time on site.

If video feels overwhelming, start small with short clips, behind-the-scenes footage, or repurposed content from longer videos. You don’t need expensive equipment. A smartphone and basic editing software can get you started.

Engaging content is useful, relevant, and easy to consume. It answers questions, solves problems, or entertains. Use clear headlines and break up text with visuals, subheadings, and short paragraphs. Content with visuals gets 94% more views than text-only content. Add calls to action (CTAs), so readers know what to do next. Most importantly, write for humans first. Content that feels like a conversation rather than a lecture will keep people reading.

Create content that targets what your ideal customers are searching for when they’re close to taking action.

To build lead-generating content:

• Choose topics tied to high-intent searches (comparisons, pricing, “best” lists, how-to guides)
• Offer something valuable like a template, checklist, or demo in exchange for contact info
• Place clear, relevant CTAs throughout your content so readers know exactly what to do next

72% of businesses say content marketing increases their leads, but only when the content itself is designed with conversion in mind.

Yes, and you should. Repurposing content extends the life and reach of your content without starting from scratch. A blog post can become a video, infographic, email series, or social media carousel. A webinar can turn into short clips, quote graphics, or a downloadable guide.

Keep the core message, but adapt the format to fit how people consume content on each platform. Most audiences won’t see every version, especially across different channels.

Content marketing fuels SEO by giving search engines something to rank. When you create high-quality content optimized with relevant keywords, search engines understand what your pages are about and can match them to user searches.

Strong content also earns backlinks from other websites, which signals authority to Google. 72% of marketers say content creation is the most important SEO tactic. The more valuable content you publish, the more opportunities you have to rank for relevant searches.

Keywords help search engines understand what your content is about and match it to what people are searching for. Use keywords naturally throughout your content, including in titles, headings, and body text. Avoid keyword stuffing, which can hurt your rankings.

Research keywords to find topics your audience is actively searching for, then create content that thoroughly addresses those queries. Tools like KeywordsFX can help you identify high-value keywords for your content.

Start with keyword research to identify what your audience is searching for. Then follow these content optimization best practices:

• Include your primary keyword in your title tag, meta description, headings, and naturally throughout the content
• Write descriptive, compelling title tags that encourage clicks
• Use header tags (H2, H3) to structure your content and make it scannable
• Optimize images for visual search with descriptive alt text
• Internally link to other relevant pages on your site
• Ensure your page loads quickly and works well on mobile

Most importantly, focus on creating genuinely helpful content that answers the searcher’s question better than competing pages. Google rewards content that satisfies search intent, not content stuffed with keywords.

Backlinks are links from other websites pointing to your content. They signal to search engines that your content is valuable and trustworthy. When you create high-quality content like original research, infographics, or comprehensive guides, other sites are more likely to link to it as a resource.

These links boost your domain authority and help your pages rank higher. Content marketing is one of the most effective ways to earn backlinks naturally.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate content quality. Content that demonstrates real experience, deep expertise, established authority, and trustworthiness ranks better, especially for topics that affect people’s health, finances, or safety.

To improve E-E-A-T, create content from subject matter experts, cite credible sources, keep information accurate and up to date, and build your reputation through consistent, high-quality publishing.

Most content takes about three to six months to start ranking and gaining meaningful traction in search results.

How fast you see movement depends on factors like:

• Your site’s authority and backlink profile
• How competitive the keyword or topic is
• The quality, depth, and freshness of your content

New websites or pages without established authority may take longer, while low-competition topics can rank faster. Track your rankings regularly and update content as needed to keep improving performance.

Distribute content through the channels where your audience already spends time. Start with your website as the hub, then share through email newsletters, social media, and paid promotion. 73% of marketers use organic social media to promote their content, and 53% use email marketing.

You can also repurpose content for different platforms, like turning a blog post into a LinkedIn article or a short video. The goal is to meet your audience where they are, not wait for them to find you.

Social media and content marketing complement each other naturally. You create content on your website, then share it on social platforms to expand your reach. Social media helps your content reach people who may not visit your site routinely. It also lets you gather feedback, encourage discussion, and get input on future content ideas. As you reliably share valuable content, you build a following that drives traffic back to your site and increases engagement.

Paid promotion can accelerate your content’s reach, especially for high-value pieces. 63% of marketers use paid channels to boost content distribution. The best paid channels include social media advertising (66%), paid search ads (45%), and YouTube ads (40%).

Paid promotion works well for gated content like ebooks or webinars where you’re capturing leads. Start with a small budget to test what works before scaling. Organic reach takes time, so paid promotion can help bridge the gap while you build momentum.

Promote new blog posts through multiple channels to maximize reach:

• Share on your social media profiles (multiple times over several weeks)
• Send to your email list, either as a dedicated email or within a newsletter
• Link to it from related pages on your website
• Reach out to influencers or industry sites who might find it valuable
• Repurpose key points into social media posts, graphics, or short videos

Offer something valuable in exchange for an email address. This could be an ebook, guide, template, checklist, or access to exclusive content. To grow your email list effectively:

• Place signup forms on high-traffic pages and within relevant blog posts
• Use clear calls to action that explain the benefit of subscribing
• Offer webinars or free courses that require registration
• Gate high-value content behind a simple email form

Once you build your list, send regular email newsletters featuring your latest content to keep subscribers engaged and driving traffic back to your site.

Promote each piece of content at least three times across your channels, since your entire audience won’t see it the first time.

For an effective content promotion cadence:

• Share new content multiple times over the first few weeks
• Space those shares out appropriately, and vary your messaging and format each time
• Repromote evergreen content periodically since the value doesn’t expire
• Track which posts drive the most engagement and double down on your top performers

Be steady without being repetitive. A single share rarely moves the needle, but a coordinated push across platforms does.

Generate leads by building a content marketing system that attracts the right audience, nurtures interest, and captures contact information at the right moments.

Key strategies include:

• Using SEO, social, and email to steadily drive your ideal buyers to your content
• Mapping content to each stage of the funnel (awareness, consideration, and decision)
• Pairing high-intent content with lead capture offers and following up with nurture campaigns

The difference between content that generates leads and content that just sits there is a system that moves people from first click to conversion.

Content marketing ROI is the revenue you earn compared to what you spend on content marketing.

It shows you:

• How profitable your content efforts really are
• Whether your current strategy is worth scaling, fixing, or cutting
• How to justify (or grow) your content marketing budget with data

77% of businesses are satisfied with the ROI they receive from content marketing, and 67% of marketers say they can calculate revenue from leads and conversions driven by their content.

Use this formula: Content Marketing ROI = (Return – Investment) / Investment × 100

Your investment includes content creation costs, tools, labor, and any agency fees. Return is the revenue generated from content-driven conversions. For example, if you spend $1,000 on content and generate $5,000 in sales, your ROI is 400%.

To accurately measure your content marketing ROI, you need tracking in place. Use Google Analytics to track conversions, set up goals for form fills and purchases, and use UTM parameters to identify traffic sources.

Focus on content marketing metrics that tie to business outcomes. The most important ones include:

• Conversions: Form fills, downloads, purchases driven by content
• Organic traffic: Visitors coming from search engines
• Engagement: Time on page, bounce rate, pages per session
• Email engagement: Open rates, click-through rates from content emails
• Social engagement: Shares, comments, clicks on content posts
• Lead quality: How many content-driven leads convert to customers

Google Analytics is the top ROI tracking tool, with 64% of marketers using it. Avoid getting distracted by vanity metrics like page views unless they connect to a larger goal.

Most businesses start to see meaningful content marketing ROI in about three to six months, with the biggest impact showing up as your content library grows.

In those first few months, your content needs time to:

• Get crawled, indexed, and ranked in search results
• Build authority and backlinks in your space
• Start driving steady traffic, leads, and assisted conversions

Early on, focus on leading indicators like organic traffic growth and engagement. With consistency, those translate into leads and revenue. Be patient, track progress monthly, and adjust based on what the data shows. Results compound as your content library grows.

Use data to connect content efforts to business outcomes. Track which content pieces generate traffic, leads, and revenue using tools like Google Analytics or platforms like RevenueCloudFX. Show how content supports the sales funnel by measuring conversions at each stage. Compare the cost of content marketing to other lead generation methods.

Content marketing generates 54% more leads than traditional marketing at a lower cost. Present ROI as a percentage and highlight specific wins, like a blog post that generated a certain number of qualified leads or a guide that contributed to closed deals.

Content marketing relies on organic discovery, which takes time. Search engines need to crawl and index your content before they can rank. New websites or domains without established authority take longer to build trust with Google.

Competitive keywords require sustained effort and quality content to outrank established players. Your audience also needs time to discover your content, engage with it, and move through the buyer’s journey. Content marketing is an investment that compounds, not a quick fix.

Consistency matters more than volume. Companies that publish 16 or more blog posts per month generate 4.5 times more leads than companies that publish four or fewer. However, publishing frequency should match your resources and quality standards.

Posting three to four high-quality pieces per month is better than publishing daily content that’s thin or rushed. Create a realistic publishing schedule your team can sustain, then stick to it.

Set expectations early and anchor them to how content marketing actually performs during a set period:

• Position content as a long-term strategy: Content marketing compounds. It’s not designed for instant wins like paid ads, but for sustainable traffic, leads, and authority.
• Share realistic timelines: Most businesses begin seeing measurable traction in three to six months, with ROI increasing as content assets accumulate and rankings improve.
• Track leading indicators first: Use early metrics like organic traffic growth, keyword visibility, engagement, and assisted conversions before expecting direct revenue impact.
• Ground expectations in benchmarks: About 77% of businesses report satisfaction with their content marketing ROI, but that satisfaction comes from discipline and patience.
• Create a phased plan: Set quarterly milestones and checkpoints so stakeholders can see progress, optimization opportunities, and momentum well before the full payoff.

This approach reframes success as progress, not instant revenue, and helps leadership stay aligned while results build.

If you stop publishing, your results will plateau and gradually decline. Competitors who continue creating content will outrank you. Your existing content will age and may become outdated or less relevant. Traffic and leads that depend on fresh content will drop.

Content marketing requires ongoing investment to maintain momentum. The good news is that evergreen content drives traffic long after it’s published, but even evergreen pieces need periodic content refreshes to stay competitive.

Yes, content marketing is worth it because it attracts qualified traffic, generates leads, and drives revenue in the long run. Here’s why it’s worth the investment:

• It reaches people already searching for answers (high-intent visibility).
• It helps you rank better on Google with helpful, search-optimized content (and stronger E-E-A-T).
• It supports the full buyer journey, from awareness to conversion.
• It keeps delivering after publishing, unlike ads that stop when spend stops.

Content marketing takes effort, but the results compound, making it one of the highest-ROI long-term strategies.

Content marketing costs vary widely based on scope, quality, and whether you handle it in-house or outsource. Most businesses spend $5,001 to $10,000 per month on content marketing. Smaller budgets are possible, with 27% of marketers spending less than $1,000 per month.

Costs include content creation (writing, design, video), tools and software, distribution and promotion, and labor. If you work with freelancers, expect to pay $1,000 to $10,000 monthly, depending on volume and complexity.

Small businesses can start content marketing with a modest budget and scale as they see results. Nearly a quarter of businesses spend $501 to $1,000 monthly on blog content alone.

If you’re handling content in-house, your main costs are time and tools. If outsourcing, budget for at least a few quality pieces per month rather than a high volume of low-quality content. Start with what you can sustain, then increase investment as you see results.

Allocate budget based on your goals and gaps. Most businesses split spend across content creation (writing, design, video production), tools and software (CMS, analytics, SEO tools), and distribution (paid promotion, email marketing).

55% of businesses allocate 11% to 50% of their overall marketing budget to content marketing. If you’re just starting, prioritize creation and foundational tools. As your library grows, shift more toward promotion and optimization.

Content marketing typically costs less per lead as time goes on, but it requires up-front investment and patience. Content marketing generates 54% more leads than traditional marketing and costs significantly less per acquisition in the long run.

Paid ads deliver immediate traffic but stop working when you stop paying. Content continues driving traffic and leads long after it’s published. The best approach often combines both: Use paid promotion to amplify high-performing content while building organic visibility.

Yes, but start with essentials and add tools as your needs grow. The right content marketing tools can streamline tasks and speed up results. Consider tools in these categories:

• Content management systems (CMS): WordPress is the most popular option for publishing and managing content
• Analytics tools: Google Analytics helps you track performance, traffic, and conversions
• SEO and optimization tools: KeywordsFX, SEMrush, Surfer SEO, and Ahrefs help with keyword research and content optimization
• Writing and editing tools: Grammarly and Hemingway Editor catch errors and improve readability
• Content planning tools: Trello, Evernote, and Google Docs help organize your content calendar and workflow

81% of B2B marketers use analytics tools to manage content. Invest in tools that save time, improve quality, or provide insights you can’t get otherwise. Start with free tools and add paid options as your content operation scales.

The most common challenges marketers face include:

• Lack of resources: 54% of B2B marketers cite this as their top challenge
• Measuring results: 47% struggle to measure content marketing’s impact
• Aligning content with the customer journey: 45% find this difficult
• Creating the right content: 57% say creating content that resonates with their audience is a major challenge
• Scaling production: 48% have trouble scaling content output

These challenges are normal. The key is prioritizing quality over quantity, focusing on your highest-value content, and building systems to measure what carries weight.

Several common content marketing mistakes can undermine your content efforts:

• Not having a specific audience in mind: Writing for everyone means connecting with no one. Create marketing personas and tailor content to the people most likely to convert.
• Not having a unique angle: If hundreds of sites have already covered a topic, you need a fresh perspective to stand out. Ask how the topic is relevant to your specific audience.
• Writing about extremely broad topics: Vague overviews don’t help readers solve problems. Detailed explanations of specific topics perform better and rank for more keywords.
• Being overly promotional: Your content should inform and help, not sell. Build trust first. Save the sales pitch for your product pages.
• Not promoting content after publishing: Great content won’t find readers on its own. Share across social platforms, email, and consider outreach to expand reach.
• Not having measurable goals: If you’re not tracking results, you can’t improve. Set specific goals, measure performance, and revise your strategy based on what works.

Avoiding these mistakes starts with having a clear strategy, understanding your audience, and committing to disciplined execution.

38% of marketers say creating more content faster is a challenge. To speed up without losing quality, build systems and processes:

• Create content templates for common formats
• Batch similar tasks like research, writing, and editing
• Repurpose existing content into new formats
• Use AI tools for ideation and first drafts, then refine for quality and brand voice
• Build a content calendar, so you’re never scrambling for ideas
• Consider outsourcing specialized tasks like design or video production to free up internal bandwidth

16% of marketers say finding new ideas is a challenge, but ideas are everywhere once you know where to look:

• Start with your audience’s questions and pain points
• Use keyword research tools to find what people are searching for
• Review comments and questions from sales, customer service, and social media
• Monitor competitors and industry publications for trending topics
• Revisit and update older content with fresh angles
• Keep a running list of ideas so you always have topics ready when it’s time to create

AI is transforming content marketing by speeding up research, streamlining workflows, and enabling personalization at scale. More than half of marketers now use AI for content marketing tasks like brainstorming topics, generating outlines, and optimizing copy.

AI tools can analyze data, surface trends, and automate repetitive tasks that used to take hours. But AI works best as an assistant, not a replacement. The most effective teams use AI for efficiency while relying on humans for strategy, creativity, and quality control.

You can, but proceed with caution. AI tools like ChatGPT and Jasper can generate drafts, outlines, and ideas quickly. However, AI-generated content often lacks originality, brand voice, and the depth that helps content rank and resonate.

Websites that published AI content without human oversight have seen up to 95% drops in organic traffic after Google’s core updates. Use AI to assist with ideation, research, and first drafts, but always have humans refine, fact-check, and add expertise before publishing.

AI works well for content tasks that benefit from speed and pattern recognition:

• Keyword and topic research: Generate keyword ideas and content clusters
• Content outlining: Create draft structures and section breakdowns
• Brainstorming: Surface new angles and ideas when you’re stuck
• Proofreading: Catch grammar, spelling, and readability issues
• Content optimization: Suggest SEO improvements and keyword gaps
• Personalization: Tailor content for different audience segments at scale

AI is less effective for tasks requiring creativity, nuance, and expertise, like writing original content, building brand voice, or making strategic decisions.

No. AI is a tool that enhances what marketers do, not a replacement for human creativity, strategy, and judgment. AI can automate repetitive tasks, surface insights, and speed up production, but it can’t build authentic connections, understand nuanced brand voice, or make strategic decisions based on business context. The marketers who thrive will use AI as an assistant to boost efficiency while focusing their energy on strategy, creativity, and genuine audience engagement.

AI content comes with real risks if not managed carefully:

• Accuracy issues: AI can hallucinate facts, cite sources that don’t exist, or produce outdated information
• Quality control: AI content often lacks depth, originality, and the human touch that makes content engaging
• SEO penalties: Google’s updates have penalized sites with thin, unhelpful AI-generated content
• Plagiarism concerns: 60% of ChatGPT responses contain some form of plagiarism, according to one study
• Brand voice: AI doesn’t understand your brand and produces generic, robotic-sounding copy

The solution is human oversight. Use AI as an assistive tool, but always review, edit, and add real value before publishing.

Several AI tools can streamline your content workflow:

• TeamAI: Collaboration platform with access to multiple AI models
• ChatGPT: Topic research, outlines, brainstorming, clarification
• Jasper AI: Marketing copy, ad copy, content drafts
• Grammarly: Proofreading, tone analysis, readability improvements
• Surfer SEO: Content optimization, keyword suggestions, SERP analysis
• Canva AI: Quick graphics and visual content creation

Choose tools based on your specific needs and always verify AI outputs before using them.

It depends on your budget, content volume, and goals. Hiring an in-house writer gives you someone dedicated to your brand who understands your voice. However, salaries, benefits, and training add up, and one person may not have all the skills you need.

A content marketing agency gives you access to a full team of writers, strategists, editors, designers, and SEO specialists that scales with your needs. If content marketing is stretching your bandwidth or you need expertise across multiple formats, an agency is often the smarter investment.

A content marketing agency handles strategy, creation, distribution, and measurement. Content marketing services typically include:

• Content audits and research: Reviewing existing content, analyzing competitors, and identifying gaps
• Content strategy development: Building a custom plan aligned with your goals and audience
• Content creation: Producing blog posts, videos, guides, infographics, social content, and more
• Content calendars: Planning and scheduling content for consistent publishing
• Distribution and promotion: Getting content in front of the right audience through SEO, social, email, and paid channels
• Tracking and reporting: Measuring traffic, leads, engagement, and tying results to business outcomes

A good agency doesn’t just create content. They ensure it reaches the right people and drives measurable results.

When choosing a content marketing partner, evaluate potential agencies based on:

• Results-driven focus: Do they prioritize metrics that impact revenue, not just vanity metrics like page views?
• Custom strategies: Do they create tailored plans or use a cookie-cutter approach?
• Transparency: Are they upfront about pricing, process, and reporting?
• Portfolio and testimonials: Can you see examples of their work and hear from past clients?
• Industry experience: Have they worked with companies in your industry or similar fields?
• Communication: Are they responsive, clear, and easy to work with?

The best content marketing companies understand how content marketing fits into your broader digital marketing strategy and business goals.

When writing a request for information (RFI) or before signing a contract, ask these key questions:

• What experience do you have in my industry?
• How do you develop a content strategy and choose topics?
• What does your content creation process look like?
• What content formats do you offer?
• How do you ensure content is optimized for search?
• What metrics do you track, and how often do you report?
• How do you measure content marketing ROI?
• Who will be my main point of contact?

A good agency should explain its approach clearly and show how its work connects to business results. They should also be transparent about what’s included in their services.

Consider outsourcing content marketing when:

• You don’t have the internal resources to create content reliably
• Your team lacks specialized skills like SEO or video production
• You need to scale content output quickly
• Your current content isn’t driving the results you want
• You want access to diverse expertise without the overhead of multiple full-time hires

Almost half of companies outsource content marketing to an agency or third party to increase traffic, leads, and revenue. If you can’t execute well in-house, outsourcing is worth the investment.