This form of marketing focuses on partnering with influencers to reach your target audience. You connect with these influencers, and they give their opinion of your products to their followers. Their followers value influencer’s opinions because they are authentic.
It is essential that you leverage influencer marketing to help connect your business to these leads.
On this page, we’ll discuss why you should invest in influencer marketing and six tips to help you choose an influencer marketing company. If you need help finding the right influencer marketing company for your business, call us today at 888-601-5359 to speak with one of our skilled strategists.
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6 reasons you need influencer marketing
Here are a few reasons why you should invest in influencer marketing.
1. Word of mouth is powerful
Today’s market gets oversaturated with advertisements. People start to block out these ads or be more selective with which ones they engage. Word of mouth, however, works as a powerful tool for your business.
People trust recommendations from others. If a friend or family member tells them of a great experience they had with a product or service, they are more inclined to trust their advice more than brand advertisements.
Influencers act like a branch of word of mouth. They share their opinions about products or services, and people trust them.
Their followers like influencer recommendations because it’s like asking a family member or friend about their opinion on a product or service. Not every friend or family member will have experience with a product people are considering buying. An influencer provides them with that word of mouth trust they need to make the purchase.
When you leverage influencer marketing, you open the opportunity to build trust with your products. You will attract more leads that are interested in what you have to offer.
2. You’ll share an authentic view of your business
When influencers review your product, they typically give an honest opinion about their experience with it. This gives a more authentic view to your business.
Advertising campaigns often come off as too salesy. Some people don’t want a sales pitch but rather, they want to know that the product works and works well. Influencer marketing provides that authentic experience for your audience.
It becomes a genuine ad that doesn’t sound too salesy. The influencer’s followers learn about the influencer’s experience and take their opinion into consideration. It helps them formulate a stronger opinion about your business and products.
This drives sales for your business. If people get a positive and authentic perception of your business, it may be the nudge they need to convert.
3. Influencers are established
Influencers build their popularity over time. They gain followers and the trust of those followers by providing their experience with products or services. These influencers have developed a relationship with their followers.
They built trust and loyalty with their audience. Their audience relies on them to guide them to the right decision. When you leverage this opportunity, you create a chance for your business to earn more leads.
This is especially beneficial if you are a new company or a company that is trying to reach a new target audience. An influencer helps guide people to your business. Their established nature makes people trust them when it comes to new products or companies.
4. You will reach a niche audience
Influencers have followers that belong to a niche. They like certain types of products. When you leverage influencer marketing, you reach people who like your products
You want to obtain leads that like your products because they will be most likely to convert. Influencers have followers that follow them specifically because they share products within a certain topic. It could be beauty, industrial products, or clothing amongst other things.
Whatever your business, influencers will help you connect to a niche audience that is interested in your products. It will help you earn more valuable leads that are interested in your business.
5. Increase conversions
Influencer marketing is a great way to increase conversions for your business. When you leverage influencers, you choose ones that reach people most likely to buy your products. They give their authentic opinion of your products, which leads these audience members to check out your business.
Since influencers speak to a niche audience, they will more than likely purchase your product. They enjoy products like yours, so it will lead to more conversions for your business. You’ll attract more qualified leads, which leads to more conversions.
6. Your competitors already use influencer marketing
You need to remain in competition with your competitors. It is essential that you keep getting your business’s name out there so you can compete with them. Many of your competitors already use influencer marketing, so you need to take advantage of this method too.
Influencer marketing will help you remain in competition with other competitors. It is even better if you have competitors that aren’t leveraging influencer marketing. It’ll give you a leg up on those competitors and help you obtain more leads than them.
6 tips to help you choose the right influencer marketing company
Leveraging the benefits of influencer marketing starts with the right company. If you’re going to hire an influencer marketing company, you need to choose one with the knowledge and skills to help bring your campaign success. Here are a few ways to help you figure out which influencer marketing company is right for you.
1. Check out their social media pages
Influencer marketing lives on social media. If you’re going to hire an influencer marketing company, you need to check out their social media presence. It’s crucial that you see which social media sites they use and how they connect with their audience.
When you use influencer marketing, you need to have a strong social media presence to back it up. People will see your product on an influencer’s page and want to check out your social media page. It is essential that you have active social media profiles for your audience to see.
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The right influencer marketing company will have a strong social media presence. They will have profiles with different social channels. Even if they don’t, you want to see evidence that they have experience with those platforms and know how to use them to engage people.
An active influencer marketing company is an excellent choice for your business. It will help you feel more confident that they can create an engaging and interesting social media presence.
2. Look at their connections
Once you check out their social media presence, you want to look at their connections. It’s important to see who your influencer marketing company knows. If you want to see success with your influencer marketing campaign, you need to choose a company that has good connections.
First, you want to see that they are connected to industry experts. Your influencers are typically people from your industry because they have the right followers. You want to attract people that are interested in your industry or products.
When you evaluate an influencer marketing company, you need to look at their connections. Even if they aren’t connected to influencers in your industry, see how they connect with other industries. If they are well-connected, it’s a good sign that they can build connections with your industry influencers.
A well-connected influencer marketing company will drive the best results for your business. They will know how to build connections with valuable influencers that will help your business reach new leads.
3. See if they use influencers for their own campaigns
An influencer marketing company needs to practice influencer marketing actively. It is important that you choose a company that uses influencer marketing because it will help them create a better campaign for your business. They will be up-to-date on the latest changes and trends.
If an influencer marketing company actively uses influencer marketing, you know they are an expert. You can trust their knowledge and expertise. It will help you feel more confident about your decision.
4. Check out their portfolio and results
It is crucial that your influencer marketing company drives results. You need to see proof that your influencer agency is successful. When you evaluate them, look for results.
Companies should have proof that they know how to drive success. You want to see stats that show the success they drove for other clients. It is important that you see that they are experienced and know how to run an influencer marketing campaign.
In addition, you’ll want to look at their portfolio. A portfolio is a great way to help you see previous influencer marketing campaign. You’ll get a sense of the company’s style and see how they create influencer marketing plans for their clients.
A portfolio will help you see if an influencer marketing company has experience with your industry. If they do, it’s a boost of confidence that you can trust them to run your campaign successfully. You can get a sense of how they run campaigns for people in your industry and see if it is something that works for your business.
5. Check out their company
When you investigate an influencer marketing company, make sure to do your research. You need to make sure that they are a good fit for your business. This means looking at every aspect of their website to get a sense of how they operate.
One way to do this is by looking at their company values. Company values are important because they influence whether you can work with that company. You need to be on the same page.
If you value quality work over quantity of work, it will be hard for you to work with an influencer marketing company that values quantity over quality. It’s essential that you share the same values to create a harmonious relationship.
Influencer marketing is a tool you will use constantly and for a long time, so you’ll be working with your influencer marketing company frequently. You need to work well with them to have a successful campaign.
You’ll also want to look at their team. Their team will work on your influencer marketing campaign. When you’re deciding on a company, evaluate their team to see if they will work for your business.
Look for things like experience, awards, or other accolades. It will give you insight as to a team’s experience. When you partner with an experienced team, you’ll drive great results for your business.
6. Ask questions
When you find an influencer marketing company that you think fits the bill for your business, don’t be afraid to ask questions. It is important that you ask any burning questions to your potential influencer marketing company and see how they respond to your questions.
Ask questions like:
- How would you create an influencer marketing campaign for my business?
- What makes your company unique?
- How do you drive results for your clients?
Questions give you insight into an influencer marketing company. You can learn a lot about them through their responses. It can help you feel more comfortable about choosing them for your influencer marketing company.
WebFX is a top influencer marketing company
Influencer marketing is a powerful way for your business to earn more valuable leads. When you earn valuable leads, you help your business gain conversions. At WebFX, we have the resources and tools to help you create a successful influencer marketing campaign.
When you partner with us, you’ll get a team of 150+ experts with over 20 years of experience. We have the knowledge and expertise to help your campaign succeed. As a full-service digital marketing company, we offer social media marketing services and influencer marketing services to boost your business’s visibility.
If you want an influencer marketing company that drives results, look no further than WebFX. To date, we’ve driven over $1 billion in sales and over 6.3 million leads for our clients. Our team focuses on driving successful results for you first.
Don’t believe us? Just ask our clients! Check out our 550+ client testimonials that attest to the great work we do!
Get connected today
The right influencer marketing company will help you connect with valuable lead that earn your business conversions. If you’re ready to start earning more leads that convert, contact us online or call us today at 888-601-5359 to speak with a strategist.
We look forward to helping your business grow!