The rehab industry is a competitive one, and if you’re unsatisfied with the number of clients you are currently treating, social media marketing can help you gain more traffic to your website and more clients to your center.
Call 888-601-5359 to speak with a strategist about social media marketing plans from WebFX, or keep reading to learn more about how platforms like Facebook, Twitter, and Instagram can help your rehab center reach more qualified leads.
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Social media marketing for rehab centers
Social media is one of the best platforms to market your rehab center because it is home to billions of users, many of which could be searching for your services.
You can utilize informational posts, images, links to your website, hashtags, and more to create a social media presence that will attract your most valuable clients.
On channels such as Facebook, Twitter, and Instagram, you can also use PPC ads to target your customers by demographic and geographic location—helping you to pinpoint the clients that need your services.
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What channels should rehab centers use?
There are numerous social media channels that your rehab center could use but some work better than others.
Here are our top three channels to market your rehab center.
Pinterest is a social media platform in which users post or “pin” things that they like to their page.
There are countless ways for your rehab center to post on Pinterest that can help your brand image and attract potential clients.
You could post anything from inspirational quotes to beverages for the weekend that don’t include alcohol.
Pinterest is also extremely visual, which is a huge benefit since 65 percent of the population consists of visual learners.
Facebook is the most used social media platform in the world, so it only makes sense to utilize its outrageous reach to find potential clients.
Using Facebook, you can create a brand awareness for your center, share images, interact with potential customers, and create events and groups.
To create brand awareness, share blogs from your website and from other leaders in your industry. By sharing helpful, unique information, you’ll emerge as an authority in the rehab industry and clients will be more likely to trust you as a center.
Replying to comments on Facebook is crucial to building relationships with potential clients.
If you ignore comments, good or bad, users will think you either don’t care, or you simply don’t pay attention to your clients.
You can also create groups for current clients that bring them together, and create events to invite both current and potential clients to.
Like Facebook, Twitter is another great platform for marketing your rehab center because it allows you to connect with potential clients.
Twitter is known for its use of hashtags, which can help you to target the perfect clients for your center.
Sharing content is also important to Twitter. However, you’re limited to 140 characters. This means that in order to share in-depth content, you’ll have to add a links to other industry leader’s blogs, your own blogs, or articles on your website.
You can also share images on Twitter that help potential clients to learn more about your treatment center. Use images to your advantage to show off your facility and introduce users to your staff.
PPC ads are also available on Twitter, so if you want to pay for clicks, that’s also an option!
Want to speak with an expert? Call us at 888-601-5359
4 social media best practices for rehab centers
Check out these four social media best practices for rehab centers to get ideas for what to post on your profiles!
1. Share site content
When you first start using social media for your rehab center, you might not know what to post. And while many businesses see success by posting photos of customers and events, that isn’t an option for rehab centers.
Thankfully, if you already have a content marketing strategy in place, this is an easy fix. Sharing links to your latest blog posts and articles will not only keep your social media accounts up-to-date, but it also drives traffic directly to your site. And as your posts generate likes, comments, and shares, the number of people who see your content will increase.
If you’re trying to figure out how often to post to your social media accounts, the answer varies by platform. On Twitter in particular, it’s common practice to re-share content several times over the course of a few weeks or months. This means that instead of disappearing into your blog’s archive after a day or two, your posts will continue to reach potential clients and other followers.
2. Post supportive messages
In addition to sharing your site content, you can also use social media to provide support and inspiration. And although you may not know all of them personally, many of your followers will appreciate it.
Inspirational quotes and photos perform well on Facebook and tend to generate more comments and shares than content related to rehab centers themselves.
But this kind of content performs even better on a platform that tends to be overlooked by marketers: Pinterest. Create a board that is solely dedicated to this kind of content, and follow and repin from other similar boards.
3. Monitor your pages
As you create and share content on social media, it’s absolutely essential to remember that these platforms enable two-way communication. Unlike on your site, where visitors simply browse your content, social media lets them post their own comments or responses to what you say.
In most cases, this is a good thing. Social media allows you to engage with clients and their loved ones to build trust. However, it also gives users the opportunity to voice negative opinions. And although this is a rare occurrence, you need to be prepared to handle negative reviews and posts in a professional and timely manner.
Determine who will be responsible for managing your rehab center’s social media presence, and discuss how you will handle any negative posts. Then, have them monitor your profiles regularly. Monitoring your social media lets you address any complaints before they can grow into something worse.
In addition to handling public complaints, a social media manager can also respond to any private messages your center receives. It’s no longer uncommon for potential clients to research their options on social media, and if one of them decides to reach out on Facebook or another platform, you need to respond as quickly as possible.
4. Consider using paid options
Although Facebook can be an effective platform for reaching and engaging with potential clients, the truth is that the organic reach of posts continues to decline. This means that even if you have thousands of followers, it’s entirely possible that only a few hundred actually see the content you share.
One of the best ways to ensure that your social media content reaches users is with paid advertising. Facebook, Twitter, and Pinterest—among others—all offer options for “boosting” posts. This allows you reach potential clients who may not have heard of you otherwise—but the real advantage to social media advertising is the advanced targeting it offers.
When you create ads on any social platform, you can choose exactly who you want to see them. You can reach people based on the standard criteria like age, gender, and location, but also on more advanced information like interests and the pages they like or follow.
Plus, when you create your ads, you can determine exactly what you want to accomplish. You can design them to attract new followers, generate attention for specific content, drive traffic to your site, and other objectives. When combined with a well-maintained profile, these ads can be an extremely effective marketing for your center.
Do you want to market your rehab center on social media?
WebFX has a full team of social media specialists that can help to market your rehab center on social platforms.
We understand the competitive nature of your industry and with our team, we’ll increase website visits and conversions using social media.
Contact us today for more information!