If you’re looking for a way to put your translation company above your competition, pay-per-click (PPC) advertising is the strategy you need. PPC advertising involves creating paid ads that appear at the top of search results. With these ads, your business can drive more qualified traffic to your site.
But how do you start with PPC for translators?
On this page, we’ll provide you with six tips for getting started with translator PPC. Keep reading to find out!
P.S. If you need help crafting a PPC campaign that works, WebFX has a team of over 500 marketing experts that can help. Contact us online or call us today at 888-601-5359 to learn about our PPC services!
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PPC for translators: 6 tips for getting started
Need help launching PPC for translation and interpretation services? Here are six tips for getting started!
Translator PPC tip #1: Bid on relevant keywords
First on our list of tips on PPC for translation and interpretation is to bid on relevant keywords. For your PPC ads to appear in search results, you must optimize your ads for keywords. When users search your keywords, it will trigger your ad to appear at the top of search results.
To find relevant keywords, conduct keyword research. You can use a keyword research tool like KeywordsFX to help you identify applicable terms for your ad.
When you run translator PPC ads, you want to focus on long-tail keywords. Long-tail keywords contain three or more words, like “translator in Los Angeles.” You want to use these types of keywords for your ads because:
- They help you reach more qualified leads because your keywords are specific
- They help you get more from your budget because they cost less per click
Long-tail keywords will help you drive more qualified traffic to your page for less money, which will allow you to get the most from your budget.
Once you identify relevant keywords, you can bid on them to get your ad to rank for those key terms.
Translator PPC tip #2: Create relevant ad copy
If you invest in PPC for translation and interpretation services, you must ensure you create relevant ad copy. When someone sees your ad in search results, the first thing they see is your ad copy. If you want to entice them to click, you must create relevant ad copy.
For example, let’s say you’re running an ad for your document translation services. When someone sees your ad listed in the search results, they want information relevant to document translation. So, you may highlight the different types of document translation services you offer, like medical translation services or legal translation services.
You wouldn’t want to include information about your live translation services because it isn’t relevant to your document translation services.
When you focus on relevant information for your ad, your ads will rank better in search results and drive more people to click on your ads.
Translator PPC tip #3: Include ad extensions in your ad
In addition to creating relevant ad copy, you also want to use ad extensions with your translator PPC ads. Ad extensions enable you to include more information in your ads, which can help you get more people to click on them.
You can add multiple extensions to your ads, including:
- Sitelink extensions
- Callout extensions
- Message extensions
- Structured snippet extensions
- Call extensions
- Price extensions
- Message extensions
- Location extensions
- Promotion extensions
- App extensions
You can use any combination of these extensions to help enhance your ads.
Ad extensions can have a significant impact on your ad’s performance in search results. For example, adding a phone number to your ad may be the reason someone ends up checking out your services or contacting your business.
Translator PPC tip #4: Create a custom landing page
Next on our list of tips for doing PPC for translators is to create a custom landing page. If you have well-crafted ad copy with ad extensions, you’ll get people to click on your ad. But without a custom landing page, people won’t find the information they need and bounce back to the search results.
A custom landing page enables you to deliver a tailored experience that keeps your audience focused on your services.
Let’s go back to the example of running a paid ad for your document translation services. If someone clicks on your ad, they will expect to find more information about your services. You may expand upon the different types of documentation services you offer and highlight how your services help customers.
With a custom landing page, you can deliver that tailored experience. Without a custom landing page, your audience would be overwhelmed with information about services that aren’t relevant to your ad.
Creating a custom landing page keeps your audience focused on the services of interest and delivers a better experience for prospects.
Translator PPC tip #5: Optimize your bid amount
Whether you invest in PPC services for translators or opt to do it in-house, make sure you’re monitoring your bid amount. Your bid amount is how much you’re willing to pay each time someone clicks on your ad.
You want to monitor your bid amount, so you can optimize it to get more from your budget. As you run ads, you may find that some keywords drive better results for your business than others. You may also find that you’re overbidding for keywords.
By optimizing your bid amounts, you can adjust accordingly to get more from your ad campaigns. You can bid higher amounts for keywords that drive better results and reduce spending for other keywords. It’s an excellent way for your business to get the most from your ad budget.
Translator PPC tip #6: Make sure you have a substantial budget
When you do PPC for translators, you want to ensure that you have a substantial budget for your ads. Google doesn’t require that you have a minimum amount for running translator PPC ads, making it difficult to know how much to spend on your ads.
Instinctively, many companies try to spend as little as possible on PPC ads to save money. The problem with this approach is that the amount you spend influences the success of your campaign.
While there’s no set number you need to choose for your budget, you’ll want to consider budgeting more for your PPC ads. You can experiment and see what amount works best for your business and drives substantial results.
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Need help with PPC for translators?
Investing in PPC services for translators is a great way for your business to promote your translation and interpretation services to interested leads. If you’re looking for the right PPC company for your business, look no further than WebFX.
With over 25 years of experience, we know how to craft PPC ads that drive results. In the past five years, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. You can feel confident we’ll help you craft PPC ads that reach prospects interested in your translation services.
Ready to start driving more leads for your business? Contact us online or call us today at 888-601-5359 to speak with a strategist about our PPC services!