Web Design for Transportation and Logistics: 5 Best Practices

People will judge your transportation and logistics company based on your website –– 94% of first impressions come from web design. It’s critical that you have a beautiful, functional, and informative website for your audience.

With web design for transportation and logistics, you create an updated website that attracts new prospects and keeps them engaged with your company.

Read on to learn more about designing a website for your logistics and transportation company. If you need design help, get in touch with WebFX today. We have over 500 digital marketing experts who will help you represent your business professionally online!

Why design a website for transportation and logistics businesses?

So, why do you need to invest in transportation web design? Your website’s design is an opportunity to make an excellent first impression, encouraging visitors to become clients.

Consider these four reasons to focus on web design:

1. Web design helps you build trust

When choosing a transportation company, your customers want one that’s reliable and trustworthy. With web design for logistics and transportation, you build a clean and professional design for your website. Having a professional design sends a signal to visitors that your business is legitimate and trustworthy.

2. Web design helps you create consistency and functionality

When someone visits your website, they want to have a cohesive experience that doesn’t cause frustration. Web design for transportation ensures that your website is consistent on all pages, and that your website functions properly to provide the best experience.

As a result, you keep prospects engaged on your website longer and help them build stronger brand recognition.

3. Web design improves your performance in search engines

With web design for transportation and logistics, you improve your website’s performance in search engines. A key component of web design is search engine optimization (SEO), which involves optimizing your website to rank in search results. 

By investing in web design, you help improve your website’s ranking in search results, so you drive more qualified traffic and leads for your business.

4. Web design helps you stay competitive

There are dozens of transportation companies vying for the same customers as you. Now, if you have a well-designed and functional website, but your competition doesn’t, who do you think prospects will choose? That’s right –– you!

Investing in web design for transportation and logistics companies helps you stay competitive and gives you a leg up on the competition, so you can earn more leads.

5 practices to follow for a better website

Web design for logistics and transportation companies involves multiple aspects to help you build the perfect design. So, where do you start? 

Here are five tips to help you start in the right direction:

1. Make your site mobile friendly

Many people searching for information online today use a phone or other mobile device. That means it’s crucial that your website provides a positive user experience on these devices.

A mobile-friendly site opens the door for many new clients and helps you rank better on Google. You can achieve a mobile-friendly site by simplifying your design. On mobile, people have far less screen room, so you want to avoid cluttered and hard-to-navigate pages.

To increase mobile friendliness, streamline forms, menus, and navigation settings so users easily find necessary information. Eliminate large text blocks that might fill an entire mobile screen. Instead, use bullets, incorporate graphics and keep paragraphs short.

Integrating responsive design will help you achieve these goals. Responsive design enables your website to adapt to whatever device an audience uses, so they get the best experience.

2. Optimize page load speed

Another critical aspects of successful transportation web design is having a fast loading website.

When a website loads slowly, most users will choose another site rather than wait for yours to load. Encourage users to stay and engage with your website by reducing your loading times.

Generally, users expect your page to load in two seconds or less. Optimize your page load speed through these strategies:

• Compress your files using a compressing tool
• Lower server response time by improving your hosting solution
• Compress images so they load faster
• Limit redirects
• Enable browser caching

To learn your current page speed, use Google’s PageSpeed Insights. Enter your page URL to discover your current metrics and get helpful hints on how to make your website load faster.

3. Implement organized navigation

Whether moving cargo across the country or around the globe, you want to follow the most direct route from point A to point B to get there fast. If your navigational equipment makes transportation more complex or frustrates drivers, you’ll seek a better solution. 

Your website navigation is no different. If users struggle to use your navigation and can’t easily find what they need, they’ll leave your website for a competitor. They won’t waste time clicking every link on your page until they find the right one. 

That’s why creating an organized navigation is a key component of web design for transportation and logistics companies.

Try to make your website easy to navigate. For most websites, navigability means creating a top bar with the main categories people need clearly labeled.

You’ll want to use broad headings on your navigation bar to organize your pages. If you need, you can also use subheadings underneath each heading to further organize your pages.

4. Use white space

When it comes to web design for transportation and logistics, the biggest misconception is that you must fill every inch of your website. Realistically, using a lot of white space is better for keeping your website clean and frustration-free.

While white space may seem wasteful, it offers many benefits. When a website has too many pictures, words, and other content, users don’t know where to focus. Confusion leads to inaction, and prospects will go elsewhere.

On your website, use white space to improve readability. Break text into paragraphs and separate lines to make it easy to skim text. White space also helps eyes flow to certain page areas and adds emphasis to what matters. 

When you consciously add white space, you make your site work for you. For example, you might use white space around a brightly colored “Contact Us” button to make it stand out and encourage website visitors to become business partners.

Overall, incorporating white space is key to seeing success with your transportation web design. It will help you refrain from creating a cluttered website and keep prospects more engaged.

5. Use visual branding

Your company has an image to showcase through your logo, the colors on your vehicles, and other equipment. Your website should include that branding to help people connect your online presence with your physical business.

Use online branding techniques to increase brand recognition and distinguish yourself from competitors. Implement your company colors on every page of your website and make branding easier by creating a style guide that promotes consistency throughout your site.

Your style guide should define characteristics such as your:

• Website colors (3-4 colors)
• Font style and size
• Image style
• Video style
• Page layouts

Having a set guide for these aspects of your website will ensure you deliver a cohesive experience throughout your website.

Move your transportation and logistics company forward with web design

Web design will help your transportation and logistics company stay competitive in a rapidly growing digital world. Following a few best practices creates an intuitive, functional, and visually appealing website for your business. 

If you’re struggling to find time to design your website while your business transports all over the country, leave it to WebFX. With over 28 years of experience in digital marketing, you can feel confident our web design services will help you create a website your customers love.

Want to see what we can do for you? Check out our design portfolio!

Ready to build your dream website? Contact us online or call 888-601-5359 to speak with a strategist about creating your customer website!

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