Want to sell more products and earn more revenue for your ecommerce business? Instagram marketing can help.
As an ecommerce business, you can use Instagram to showcase your products, answer questions about your company, and encourage people to purchase.
So, how do you make the most of your Instagram to earn more conversions for your business?
On this page, we’ll provide five tips to help your ecommerce business make the most of your Instagram account. If you want to create a custom Instagram marketing plan for your ecommerce business, call us today at 888-601-5359 to speak with a strategist.
Partner with a team of ecommerce masters!
WebFX campaigns have delivered more than 12,936,451 ecommerce transactions in the last 5 yearsRead the Case Studies
1. Post a variety of content
Your content is the heart of your Instagram marketing campaign. This is what people will see when they scroll through their Instagram feed. You want to create content that will grab their attention and entice them to check out your post.
Instagram enables you to post photos and videos. While many businesses stick to posting photos, it is great to post videos occasionally to catch the attention of your audience. Videos are great for attracting the attention of your audience as they scroll through their feed.
You want to keep your followers engaged, so it is important that you post different types of content. It is important that you don’t post the same type of content repeatedly. Your audience will end up scrolling right past your posts.
For example, you can post photos of your products, staff, events, and more. This is a great way to engage followers and get them interested in your brand.
Instagram is a great platform to post a variety of information. Many businesses will use Instagram to promote pictures of people who are using their products. It’s a great way to show people how people use your products and what they think about them.
If you want to share even more photos and videos, you can use Instagram’s story feature. This enables people to click through a story and see different photos and videos. You can also use this feature to advertise in between people’s stories.
Many businesses will repost photos of their products that were taken by other people. This gives people an authentic experience of your products and can help sway them to make a purchase.
This user generated content is a great addition to your campaign. It is free advertising for your campaign and generates buzz around your brand. It is a great way to get people involved in your campaign and talking about your brand.
Videos pose a great opportunity for your business too. If you have a new product, you can use video to promote that product and show people how it works. Videos are very effective for helping people convert because they can see the product in action.
As you post a variety of content, it is important to maintain a balance. You want to keep your users engaged, so it is important to post content that will catch their attention.
By posting a variety of content, you will keep your audience engaged with your Instagram page.
Hear What It’s Like to Work With WebFX!
“Our WebFX team was on top of everything. Best part is our lead contact felt like she was part of our company. She learned everything about our business so quickly and was able to be very efficient with our brand. Reacting to what we needed or wanted to change, making us feel so comfortable the whole way!”
2. Promote your products
As an ecommerce business, you want people to buy your products. You want them to see your Instagram photos and buy something from you. The best way to encourage people to make a purchase is to promote your products.
You want to post your products on Instagram to get people interested in them. Regardless of the type of product you offer, it is a great opportunity to showcase your products. You can catch your audience’s attention by sharing the best features of your products. You can also set up Instagram shopping, so your followers can purchase your products directly from your page.
If you want to promote new products, Instagram is a great place to do it. You can introduce your product to your followers and entice them to learn more about it. This is also a great opportunity to post videos to show people how your products work.
By promoting your products, you will encourage people to buy.
3. Use Instagram ads
If you want people to buy your products, you need to make it as easy as possible to make a purchase. You don’t want to lose them at any point in the purchasing process.
One of the best ways to direct people to make a purchase is through Instagram ads. These are paid advertisements that appear in the feed of your target audience.
Instagram’s advertisements enable you to reach out to your target audience directly. Your advertisements appear in their feeds, and they can see any products you want to promote.
With Instagram ads, you can set any kind of goal. You can set a goal to send people to your site, increase conversions on your site, or get people to claim your offer. By setting a goal, you can steer your campaign towards success.
One of the best features of Instagram ads is that you can include a direct link to act. If you want people to purchase your products, you can include a link to encourage them to purchase. These links often appear in a blue bar on your advertisement, so it stands out to the viewers.
These links aren’t just to encourage people to make a purchase. You can direct them to your site to learn more or direct them to a page to download content. It is a great way to get users to act.
If your goal is to get people to make a purchase, Instagram makes it friendly for people to purchase in their app. Instagram is currently testing shoppable posts, where people can click to make a purchase without having to leave the Instagram app. This makes it easy and convenient for people to shop.
4. Use hashtags
Hashtags are an important part of Instagram. Instagram is one of the platforms that it is acceptable to use multiple hashtags in a post. You want to take advantage of this, so you can build your brand recognition.
You can use hashtags to create a campaign for your business. TOMS shoes used #WithoutShoes to engage their followers and to encourage users to post photos of their bare feet, with the promise of donating a pair of shoes to someone in need in return.
Hashtags are a great way to build brand exposure for your ecommerce business and gain new followers. People will see others posting about your products, using your hashtag, and will check out your business. They may even check out your products to see why people love them.
By using hashtags, you will help build your brand exposure, which will help you gain new leads and conversions.
5. Interact with followers
An important part of social media is that you interact with followers. Social media platforms enable you to connect directly with your followers. It is an opportunity for you to build a positive relationship with your business.
Many people will use social media to say positive things. They will praise your products, service, and business. When people provide positive feedback, it is a great opportunity for you to reply to them, and thank them for their positive comment.
This enables you to build a positive relationship with that customer.
Likewise, many people will use social media to post negative comments. Some people will comment on your photos and talk about their bad experience they had with your product. This is an opportunity for you to address those problems.
When people comment on your photos with negative feedback, you can use this as an opportunity to personally reach out to them to try and resolve the issue. This builds your brand in a positive light because you are taking the time to address an issue that is important to someone else.
By interacting with your followers, you will build a more positive relationship with them.
Not happy with your social media engagement?
We’ve got just the blog post for you.Read the Blog Post & Watch the Video
WebFX can help you reach more ecommerce customers on Instagram
Instagram is a great platform that enables you to connect directly with your target audience. At WebFX, we know what it takes to help you gain new leads and conversions with social media. We’re a full-service digital marketing company with years of experience creating custom social media marketing campaigns. We keep our eye on Instagram’s algorithm to ensure that your campaign is relevant and effective.
We have a team of 500+ that will bring their knowledge and expertise to your campaign. Our award-winning team will deliver a customized social media marketing plan that will help you earn new leads and conversions for your business. We take the time to get to know your business and build a plan that is tailored to your business’ goals.
Our team knows how to bring your ecommerce business success. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on bringing your business success first.
Want to know what it’s like to work with a top social media marketing company like WebFX? Check out our 1020+ client testimonials to see what it’s like to partner with us!
What’s the next step?
We look forward to working with you!
- 11 Notable 2023 Ecommerce Industry Trends to Watch for
- 5 Best Ecommerce CRM Software Options of 2023
- 8 Ecommerce SEO Best Practices
- Ecommerce Marketing Pricing Guide
- Ecommerce PPC: Everything You Need to Know
- How Much Does an Ecommerce Website Cost?
- SEO for Fashion Ecommerce: 6 Tips on SEO for Fashion Brands
- Social Media for Ecommerce: a Quick Guide
- The 5 Best Ecommerce Marketing Agencies of 2023
- YouTube Ads for Ecommerce: 5 Tips for YouTube Ecommerce Ads
Earn a 20% greater ROI with WebFX
- Social Media for Indianapolis, IN
- Social Media for Jacksonville, FL
- Social Media for Minneapolis, MN
- Social Media for New Orleans, LA
- Social Media for NYC
- Social Media for Orlando, FL
- Social Media for Philadelphia, PA
- Social Media for Pittsburgh, PA
- Social Media for Raleigh, NC
- Social Media for Raleigh, VA
- Social Media for Tampa, FL