B2B Lead Generation Guide

Reach your lead generation goals with digital marketing

WebFX — December 16, 2016

The main goal of any B2B marketing campaign is to attract qualified leads and convert them into clients.

This doesn't happen by chance, though — it requires a comprehensive, well-planned lead generation strategy. But as many B2B marketers know, creating one is often easier said than done.

In this guide, we’ll cover the basics of lead generation, as well as an overview of how you can use your website and other online marketing channels to convert qualified leads into clients.

Table of Contents

1. What is Lead Generation
2. Your Website’s Role in Lead Generation
3. Generating Leads with Content
4. Generating Leads with PPC
5. Generating Leads with Social Media
6. Nurturing Leads with Email
7. Managing Your Leads
8. Additional Resources