Web Design for Acquisitions and Mergers: 6 Elements You Need in Web Design
WebFX designs successful M&A websites with key elements like a functional layout, consistent style, intuitive navigation, responsive design, engaging content, and fast load times.
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insights from 149,000+ hours of professional services marketing experience
Your website is one of the most essential aspects of your business. According to recent research, customers looking for financial services will visit a website at least two times before converting, meaning you’ll need a site that grabs attention and conveys credibility.
With web design for mergers and acquisitions, you’ll have a functional and beautiful website that helps you acquire more clients for your business.
Keep reading to find out what elements you need to have a successful website!
Web design for mergers and acquisitions: 6 key elements you need
The website design of your merger and acquisition firm is crucial to your online success. It will attract potential clients and shine a spotlight on your services.
Here are six key elements you need for a successful website:
1. Functional layout
A key element of web design for acquisitions and mergers is having a functional layout. The layout of your website should be clean and present information in a way that’s easy to digest.
Keep in mind that having a “fancy” layout doesn’t mean that the website is functional. It may look beautiful, but if it doesn’t provide the right information or frustrates visitors when they’re browsing, it won’t drive the results you desire.
Aim to minimize all distractions, keeping things as simple as possible. A clean and straightforward design will enhance your user experience, increasing engagement and satisfaction.
2. Style specifications
Another important aspect of acquisition web design is having a specific style in place. When people visit your website and check out different pages, they don’t want to feel like they’re browsing on five different websites. You need to have a defined style guide to ensure your audience has a cohesive experience, no matter which pages they visit.
Setting style specifications will help ensure you create a consistent design. You’ll want to determine aspects like:
- Color choices (3-4 colors)
- Font style and size
- Image style
- Call to action (CTA) button styles
By setting these specifications, you’ll ensure that you create a consistent look and feel across your website.
3. Intuitive navigation
Your site navigation is one of the most crucial components of your website to get right. It will determine whether someone keeps exploring your site or decides to return the search engine results pages (SERPs). With organized navigation, your visitors will conveniently find the information they need.
Website navigation incorporates user interface elements to help users find content, like in-text links, CTA buttons, and easy-to-use menus. These components will allow users to move through your website without thinking, improving their experience and encouraging them to stay longer.
The key to navigation is to limit your visitors’ options to prevent them from becoming overwhelmed or frustrated.
It’s ideal for menus to include anywhere from five to seven items. You can use subheadings to help organize other pages on your website.
4. Responsiveness
Did you know that mobile devices make up half of all traffic on websites? If you want to ensure that everyone has a positive experience on your website, you must integrate responsive design.
Responsive design enables your M&A website to adapt to whatever device your audience uses. If someone uses a tablet or smartphone, your website will adjust to fit their screen and deliver a better experience. This design structure will shift characteristics like color, size, resolution, and orientation to prevent any bothersome scrolling, zooming, or panning.
Without responsive design, people will access the desktop version of your website on their mobile devices, which will provide a frustrating experience for visitors.
Integrating this type of design ensures that you keep prospects engaged on your M&A website, so you can turn them into clients for your firm.
5. Content
At the end of the day, users look for one thing — information. That’s why a key part of web design for acquisitions and mergers is content creation.
Your website should be filled with valuable and relevant knowledge that answers their questions and satisfies their needs. When your site has user-centric content that meets search intent, search engines will begin to regard you as an authoritative and credible source, which will improve your website’s rankings.
Whether you write blogs or publish videos, you should create content that appeals to every level of the sales funnel. With content for every stage, you’ll build trust and attract clients no matter where they are in your marketing funnel.
While creating content, keep these tips in mind:
- Make copy easily digestible using bullets, headings, and images
- Include a CTA
- Write compelling headlines
- Utilize different content formats (blogs, videos, informational articles)
- Implement keywords
By creating engaging and valuable content, you’ll keep more prospects engaged on your website.
6. Fast load times
People want to access information fast and carry on with their day. If they’re stuck waiting for text or images to populate, chances are they’ll return to the search results, increasing your bounce rate and resulting in loss of revenue. In fact, slow-loading websites contribute to $2.6 billion in lost revenue every year.
To figure out your website’s current load time, use a tool like Google PageSpeed Insights. This tool will indicate how quickly your website loads and where you need to make improvements.
Some ways to improve website load time include:
- Reducing your image file sizes
- Caching your web pages
- Minifying CSS and Javascript documents
- Reducing blank space in coding
If you want to see success with acquisition web design, you must improve your website’s load time to keep prospects on your website.
Acquire a beautiful website from WebFX
Your website design is crucial to helping your merger and acquisition business create meaningful relationships and earn new clients. But if you’re feeling overwhelmed with trying to understand all the nuances of web design for mergers and acquisitions, then WebFX can help!
We offer industry-leading web design services with the knowledge and resources to help you create an attractive site. Check out our web design portfolio to see some of our past work!
Thanks to our 28 years of experience, our team has what it takes to transform your website and start growing your online presence. To get started, contact us online or call us at 888-601-5359 to speak with a specialist today!
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- Data-driven decision making that’s generated $3B in revenue for clients
- Dedicated account manager backed by 500+ digital experts
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