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Martech Resources: Learn the Basics of Martech

With the Internet shaping so many of today’s consumer decisions, marketing technology — or martech — has proven a vital tool in assessing user preferences and nurturing potential customers through the sales funnel, as well as providing comprehensive demographic data for strategic planning.

Apple Pay vs. Google Pay

Tech

Apple Pay vs. Google Pay One of the biggest tech debates of the 21st century is Apple vs. Android. People go head to head debating which brand offers superior products and services. View Our Digital Services

~ 11 minute read View Full Story

AI Consulting Firm

Agency

AI Consulting Firm: Amplify the Power of AI Artificial intelligence (AI) might sound like something straight from the future. However, we’re not talking about the Jetsons. AI is here — and it can have a real impact on your marketing […]

~ 7 minute read View Full Story

How Much Does Cision Cost?

Pricing

How Much Does Cision Cost? Cision is one of the many PR software solutions available to businesses. You can use its different plans to share media, find influencers, and track your brand across social media. View Our Digital Services

~ 4 minute read View Full Story

Explore one of these categories to go more in-depth on a specific martech topic or keep reading for our beginner’s guide to martech, complete with additional marketing technology resources.

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Learn the basics of martech

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Learn key martech terminology

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Get the latest martech statistics

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Learn about marketing tools

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Learn about martech for SMBs

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Learn about martech for B2B companies

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Learn about martech for B2C companies

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Learn about martech for ecommerce companies

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Learn about martech for enterprise companies

Learn more about martech tools

Wondering what tools you should include in your martech stack? Check out the following resources to learn about your many martech tool options and get the information you need to choose the right ones for your business’s needs.

Martech tool resources

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