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Published: October 22, 2021

Learn Digital Marketing From The Experts

Your resource for learning everything you need to know about digital marketing

Closed-Loop Analytics Services

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Conversion Rate Optimization Pricing

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Traditional Media Vs New Media

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Top Digital Marketing Channels

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Top Digital Marketing Channels to Focus on in 2024 More than 4.5 billion people actively use the Internet, and 95% of purchases are expected to happen online by 2040. Because the Internet plays such a central role in people’s […]

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The Best Data Management Companies Worldwide

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Internet Marketing Prices for Every Strategy

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Internet Marketing Prices for Every Strategy Internet marketing is the best way to get your business found online – whether it be with one technique or a combination of a few. However, marketing budget can be a deciding factor in what kind of […]

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Digital marketing — promoting a business, product, or service using online channels and electronic devices — is increasingly important in today’s world.

Digital ad spend surpassed traditional in 2019, 91% of companies use social media, and Google processes over 3.5 billion searches per day.

Nearly every business can benefit from a strong online presence and a results-driven digital marketing strategy.

Whether you’re just starting out with Internet marketing or you’re years into using it to promote your business, we want to help you get the information you need to succeed.

So, we’ve put together these free digital marketing resources. Browse through the articles listed below or click on the category that interests you most!

Beginner’s guide to digital marketing

Use this table of contents to jump to a specific part of our digital marketing guide or keep reading for an introduction to digital marketing.

I want to learn about the basics of digital marketing

I want to learn about the benefits of using digital marketing

I want to learn about digital marketing channels and strategies

I want to create a digital marketing plan

I want to learn about digital marketing analytics

I want to learn about working with digital marketing agencies

What is digital marketing?

Digital marketing, also called online marketing, uses online channels, electronic devices, and digital technologies to promote a business, person, product, or service to an online audience.

Digital marketing consists of strategies such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media advertising, social media marketing, email marketing, and web design. Marketing via these channels is valuable for building brand awareness, generating website traffic, attracting qualified leads, nurturing leads, driving sales, reducing customer churn, and improving overall customer satisfaction.

Why use digital marketing?

Digital marketing is one of the fastest-growing marketing strategies in the world and has been for years. According to Forrester, companies will soon invest more than $140 billion per year in digital marketing.

Online marketing is a powerful, cost-effective, and transparent marketing solution for every business as it is highly customizable for almost every budget and industry. With digital marketing, multiple strategies can work alongside each other and benefit each other. It allows advanced targeting and personalization options, accurate campaign tracking and measurement, and continuous campaign performance feedback.

 

Digital marketing channels and strategies

Digital marketing encompasses a wide range of strategies that use online channels and digital technologies. The most common digital marketing strategies include:

  • Search engine optimization (SEO): SEO helps your website rank well in search results for relevant keywords which increases the quantity and quality of your website traffic.
  • Pay-per-click (PPC) advertising: PPC ads are online ads that appear on search engine results pages as paid search results, on social media platforms as social media ads, and on other websites as display ads. With PPC management and PPC ads, you set a budget, and your budget is only depleted based on clicks.
  • Social media marketing: Social media marketing is having a presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. By posting regularly on social media, a company or individual can create brand awareness and engage with their audience.
  • Content marketing: Content marketing is the practice of creating website content to bring traffic to your site, increase brand awareness, and eventually drive leads and sales. Content types include blog posts, whitepapers, infographics, and videos.
  • Email marketing: Email marketing involves sending email newsletters, promotional emails, and other email campaigns to subscribers and customers. With email marketing, a company or business can nurture leads, stay top of mind, and create brand awareness.

Creating a digital marketing plan

To grow your business and actively compete with your competitors in the 21st century, you need to have a strategic digital marketing plan. Here’s how to create yours in six steps.

  1. Define your brand: Define the ins and outs of your brand so you can start narrowing down your target audience.
  2. Create buyer personas: Determine who your ideal customers are, where they spend their time online, and what their interests are.
  3. Set your marketing goals: Outline what you want to achieve with your digital marketing strategy and how you plan to measure your progress.
  4. Select your marketing methods: Now that you know who you will be targeting and what you need to achieve, choose the best platform to accomplish these goals.
  5. Set your budget: Define your budget and how you will allocate it as part of your digital marketing strategy.
  6. Measure results: Determine key performance indicators (KPIs) and set up methods for tracking your campaigns’ success.

Digital marketing analytics

Digital marketing analytics is the practice of measuring, managing, and analyzing your marketing campaigns’ performance.

Marketing analytics involves processes and technologies that allow you to analyze and improve your digital marketing campaigns. Tracking and analyzing your marketing is essential because it enables you to summarize your marketing efforts, demonstrate which strategies work, show trends over time, and plan better for the future.

Want to learn more about digital marketing?

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