Learn Digital Marketing From The Experts

Your resource for learning everything you need to know about digital marketing

seo search results

Digital Marketing Services USA

Home Digital Marketing Services USA — Explosive US Marketing Services from WebFX If you haven’t invested in digital marketing services in the USA for your business, you’re missing an excellent opportunity for your business to grow. Investing in online marketing […]

Professional Marketing Company

Drive More Revenue With a Professional Marketing Company If you want to stay competitive online, you need to partner with a trusted professional marketing company to help you elevate your online presence. With over 25 years of experience, WebFX is […]

seo listing plumbing

Professional Marketing Services: Grow Your Revenue

Home Professional Marketing Services: Grow Your Revenue WebFX provides top-notch professional marketing services that can help you grow your business online. From earning new leads to increasing conversions, we offer marketing services that help you reach your goals and grow […]

Corporate Reputation Management Pricing for 2022

Home Corporate Reputation Management Pricing Today, anything can be published online. Has your business been, or have the potential to be, scrutinized in a negative light? It could be negative reviews, untrue allegations, or worse. Instead of simply hiding these […]

Ecommerce Packages

Ecommerce Packages: Custom-Built for Your Online Store Start selling your products or services online with ecommerce packages from WebFX. With our ecommerce website packages, a custom design and search engine optimization (SEO) come standard, with the option to add additional […]

Digital Marketing Competitor Analysis

Digital Marketing Competitor Analysis If you want to outperform your competition, you need to know what strategies they use, the campaigns they run, and how they attract leads to their business. A digital marketing competitor analysis is fundamental to your […]

Internet marketing agency hiring tips

Internet Marketing Agency

Internet Marketing Agency That Gets Real Results 106% increase in conversions. 751% increase in search engine traffic. #1 ranking in Google. Those numbers? They’re real results from real WebFX clients. Our Internet marketing services don’t just drive traffic — they […]

Conversion Optimization Agency

Drive Revenue With Our Conversion Optimization Agency Earn more revenue from your website traffic with conversion rate optimization (CRO). With WebFX as your CRO agency, you’ll receive a turnkey solution that includes a conversion audit, testing schedule, regular reporting, and […]

Why Do So Many Online Businesses Fail?

Home Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn’t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit, or that lead to an […]

Business Marketing Agency

The Business Marketing Company You Can Trust No matter what your business sells, you need a good marketing campaign to generate new leads and drive conversions. That’s why you need help from a professional small business marketing agency like WebFX. […]

Digital marketing — promoting a business, product, or service using online channels and electronic devices — is increasingly important in today’s world.

Digital ad spend surpassed traditional in 2019, 91% of companies use social media, and Google processes over 3.5 billion searches per day.

Nearly every business can benefit from a strong online presence and a results-driven digital marketing strategy.

Whether you’re just starting out with Internet marketing or you’re years into using it to promote your business, we want to help you get the information you need to succeed.

So, we’ve put together these free digital marketing resources. Browse through the articles listed below or click on the category that interests you most!

Digital marketing resources by category

Explore one of these categories to go more in-depth on a specific digital marketing topic or keep reading for our beginner’s guide to digital marketing, complete with additional online marketing resources.

Learn the basics of digital marketing

Learn key digital marketing terminology

Get the latest digital marketing statistics

Learn about digital marketing technology and tools

Learn about digital marketing for SMBs

Learn about digital marketing for B2B companies

Learn about digital marketing for B2C companies

Learn about digital marketing for ecommerce companies

Learn about digital marketing for enterprise companies

Beginner’s guide to digital marketing

Use this table of contents to jump to a specific part of our digital marketing guide or keep reading for an introduction to digital marketing.

I want to learn about the basics of digital marketing

I want to learn about the benefits of using digital marketing

I want to learn about digital marketing channels and strategies

I want to create a digital marketing plan

I want to learn about digital marketing analytics

I want to learn about working with digital marketing agencies

What is digital marketing?

Digital marketing, also called online marketing, uses online channels, electronic devices, and digital technologies to promote a business, person, product, or service to an online audience.

Digital marketing consists of strategies such as search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media advertising, social media marketing, email marketing, and web design. Marketing via these channels is valuable for building brand awareness, generating website traffic, attracting qualified leads, nurturing leads, driving sales, reducing customer churn, and improving overall customer satisfaction.

Why use digital marketing?

Digital marketing is one of the fastest-growing marketing strategies in the world and has been fordigital marketers working at computers in office years. According to Forrester, companies will soon invest more than $140 billion per year in digital marketing.

Online marketing is a powerful, cost-effective, and transparent marketing solution for every business as it is highly customizable for almost every budget and industry. With digital marketing, multiple strategies can work alongside each other and benefit each other. It allows advanced targeting and personalization options, accurate campaign tracking and measurement, and continuous campaign performance feedback.

 

Digital marketing channels and strategies

Digital marketing encompasses a wide range of strategies that use online channels and digital technologies. The most common digital marketing strategies include:

  • Search engine optimization (SEO): SEO helps your website rank well in search results for relevant keywords which increases the quantity and quality of your website traffic.
  • Pay-per-click (PPC) advertising: PPC ads are online ads that appear on search engine results pages as paid search results, on social media platforms as social media ads, and on other websites as display ads. With PPC management and PPC ads, you set a budget, and your budget is only depleted based on clicks.
  • Social media marketing: Social media marketing is having a presence on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. By posting regularly on social media, a company or individual can create brand awareness and engage with their audience.
  • Content marketing: Content marketing is the practice of creating website content to bring traffic to your site, increase brand awareness, and eventually drive leads and sales. Content types include blog posts, whitepapers, infographics, and videos.
  • Email marketing: Email marketing involves sending email newsletters, promotional emails, and other email campaigns to subscribers and customers. With email marketing, a company or business can nurture leads, stay top of mind, and create brand awareness.

Creating a digital marketing plan

To grow your business and actively compete with your competitors in the 21st century, you need to have a strategic digital marketing plan. Here’s how to create yours in six steps.

  1. Define your brand: Define the ins and outs of your brand so you can start narrowing down your target audience.
  2. Create buyer personas: Determine who your ideal customers are, where they spend their time online, and what their interests are.
  3. Set your marketing goals: Outline what you want to achieve with your digital marketing strategy and how you plan to measure your progress.
  4. Select your marketing methods: Now that you know who you will be targeting and what you need to achieve, choose the best platform to accomplish these goals.
  5. Set your budget: Define your budget and how you will allocate it as part of your digital marketing strategy.
  6. Measure results: Determine key performance indicators (KPIs) and set up methods for tracking your campaigns’ success.

Digital marketing analytics

Digital marketing analytics is the practice of measuring, managing, and analyzing your marketing campaigns’ performance.

Marketing analytics involves processes and technologies that allow you to analyze and improve your digital marketing campaigns. Tracking and analyzing your marketing is essential because it enables you to summarize your marketing efforts, demonstrate which strategies work, show trends over time, and plan better for the future.

Working with a digital marketing agency

What does a digital marketing agency do?digital marketers working at computers in office

A digital marketing agency completes research, creates digital marketing strategies, implements these strategies, and tracks their results. They may offer services such as SEO, PPC, social media marketing, web design, and more. Full-service digital marketing agencies provide a full suite of services, while other types of agencies focus on one or two channels.

Why work with an online marketing agency?

Working with a digital marketing agency has many advantages as they have the experience, skills, and resources needed to create strategies that drive superior results. You can also get results much more quickly than if you had to do everything yourself. With this time savings, you can focus on other essential aspects of your business.

How to choose a digital marketing agency

When choosing a digital marketing agency, it is important to consider these nine questions:

  1. Do they have positive online reviews?
  2. Does the agency have client testimonials?
  3. How does the agency’s own online marketing strategy perform?
  4. Does the agency have strong internal leadership?
  5. What kind of internal culture does the agency have?
  6. Is the agency growing or stalling?
  7. Is the agency transparent in its pricing and reporting?
  8. Does the agency have a positive attitude and good communication?
  9. Does the agency deliver results and perform consistently?

Want to learn more about digital marketing?

Want to learn more about digital marketing from the WebFX team? Subscribe to our newsletter for the latest trends, marketing tips, digital marketing expertise, and more!

TO TOP