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Did you know that 94% of first impressions of your brand relate to your web design? That’s because your website is likely the first interaction potential customers will have will your exercise equipment company.

On this page, we’ll dive into the ins and outs of web design for exercise equipment companies, why it’s important, and discuss our top tips for designing a website that boosts sales and revenue for your business.

And if you’re ready to ramp up your web design straight away, WebFX can help! Our award-winning team of web designers can help you create a modern site that increases your search engine rankings and encourages visitors to convert into customers.

Want to learn more about our industry-leading web design services? Speak with one of our strategists by calling 888-601-5359 or contact us online to chat with us about the needs and goals of your exercise equipment company. We can’t wait to help your business grow!

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What is web design for exercise equipment companies?

Web design for exercise equipment companies is the aesthetic appearance of your website. It can also refer to how the different pieces and parts of your website work together to create a successful online space for your company.

In other words, web design focuses on creating the look and style of your web pages, such as your home page and product pages, the navigation between your pages, and how your website will look and display on various types of devices.

Why is web design for exercise equipment companies important?

So, why is web design for exercise equipment companies important? Since your website is likely the first interaction a consumer will have with your brand, it’s essential to ensure your web design sets a great first impression.

Your web design can determine how easily visitors can find the information they need, browse your products, and make purchases.

An innovative and engaging website design can help you grab users’ attention and keep them on your website until they are ready to convert into paying customers.

Do you need even more convincing that web design is essential? Then check out these compelling statistics:

Chances are, if you’re not currently investing in ramping up your web design, your biggest competitors are. So, if you want to stay one step ahead of your competition, increase your rankings in search engines, and drive more traffic to your site, getting your web design up to scratch is a must.

4 web design tips for exercise equipment companies to design a website that drives sales and revenue

Now that you know why web design is essential, let’s dive into how you can design a website that drives sales and revenue for your business.

Here are our top four web design tips for exercise equipment companies:

1. Ensure your website reflects your exercise equipment company

Because your website is one of the first interactions consumers will have with your brand, it’s essential to ensure that your website reflects your exercise equipment company.

Be sure to choose a consistent color scheme and design that will make consumers think of your exercise equipment company. You should also include your company logo throughout your website to remind visitors of your business, too.

As a result, when users visit your website, they’ll be greeted with a colorful design and logo that reflects your company, helping you to increase your brand awareness.

2. Factor in mobile users

With more than 90% of consumers making purchases with their mobile devices, it’s essential to factor in mobile users when it comes to your web design. Billions of consumers research brands and purchase products with various devices, including smartphones, tablets, and desktop computers.

By implementing responsive design, you can ensure that your website displays and functions correctly on various devices. Without responsive design, your website might look strange or be missing essential elements on mobile devices, which can cause users to leave your site.

Your website’s mobile-friendliness can also impact your rankings in the search engine results pages (SERPs). That’s because search engines want to provide mobile users with websites that provide a positive user experience.

So, if you want to attract more mobile users to your website, keep visitors on your site, and boost your search engine rankings, implementing responsive design is critical.

3. Incorporate plenty of visual elements

Next on our list of web design tips for exercise equipment companies is to incorporate plenty of visuals throughout your website. That’s because users spend 88% more time on pages with videos and other types of visual content.

visuals web design for exercise equipment companies

Visual elements can consist of:

Including visuals throughout your website is an excellent way to break up large blocks of text and make your content easier to read and skim. Plus, visuals can help you grab your visitors’ attention and keep them engaged on your site for longer.

4. Create a functional navigation

Creating an easy-to-use website navigation is essential for creating a great user experience on your website. Your website navigation is one of the most important elements of your web design because it can determine how easily users can find the information they need.

navigation web design for exercise equipment companies

If your website visitors can’t find the products they need or easily browse your content, they might leave your site and shop with a competitor instead.

You can add links to your most important and popular pages at the top of your website, or include a drop-down menu with links to essential pages for a seamless navigation setup. Creating a functional navigation helps keep your website organized and keep users on your website, boosting your leads and sales as a result.

WebFX helps companies like yours reach their business goals

“Our marketing department has a lot of key performance indicators that WebFX has always helped us achieve… WebFX has always worked hard to make sure that we’re getting what we need out of the partnership, not just what may seem like the best result.”


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Design a beautiful, revenue-driving website with web design services from WebFX

If you’re ready to design a website that drives leads and conversions for your exercise equipment company, we’ve got you covered.

WebFX is a top web design agency with over 28 years of experience creating websites that boost revenue for clients in your industry. In fact, in just the past few years, we’ve helped clients drive over $10 billion in revenue and generate more than 24 million leads.

We can help your exercise equipment achieve incredible results too. Contact us online or speak directly with one of our strategists by calling 888-601-5359 to learn more about how our top-tier web design services can help take your business to new heights.

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Solving key challenges for exercise equipment companies

Our website isn’t driving enough traffic

Our expert SEO specialists, copywriters, and digital advertisers will help you increase your website’s rankings when your target audience searches for your treatments online, so you can continuously drive traffic and revenue for your practice, hospital, or business.

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We’re opening a new location

Set your new hospital, brand, or practice up for future success with a range of digital marketing strategies that get your new practice in front of potential patients or B2B buyers.

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We’re not attracting enough patients

Get a steady flow of new patients to your practice, hospital, or brand with expertly crafted strategies that provide a seamless, engaging user experience for your website visitors, encouraging them to become patients.

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We have high patient turnover

Offer new treatments or services and need to get them in front of your potential client’s eyes? Our range of revenue-driving digital advertising and marketing services have you covered and reach the people who need your facility the most.

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