10 Effective HVAC Marketing Ideas in 2023 That Drive Revenue
Discover 10 of the best HVAC marketing ideas that can help your business attract new customers, sell more heating and cooling units, hire new technicians, and much more!
Turn more visitors into leads with WebFX
10 Marketing ideas for HVAC companies
If you’re looking for marketing ideas for HVAC businesses, you’ve come to the right place!
On this page, we’ll provide you with 10 marketing strategies and ideas for HVAC companies. If you need help with creating your digital marketing campaign, contact us online to speak with a strategist about launching your campaign, or call us directly at 888-601-5359!
Check out our top 10 HVAC marketing ideas below to inspire your strategy!
Jump to the the most relevant topic in our top 10 list using the links below!
- Rank for Relevant Local Keywords to Boost Your SEO Ranking
- Run Pay-per-click (PPC) Ads to Obtain More Relevant HVAC Leads
- Invest in Your Website’s Design
- Optimize Your Google Business Profile Listing
- Manage Local Reviews for Your HVAC Company
- Create Content to Attract More Leads
- Connect with Leads on Social Media
- Nudge Leads with Email Marketing
- Create a Referral Program
- Invest in Marketing Tools
1. Rank for relevant local keywords to boost your SEO ranking
Google processes over 3.5 billion searches a day. That means that thousands of people are conducting different searches every day to help them find what they need. It also means that people are looking online for your HVAC services, whether that’s to install a new air conditioning system or get their HVAC unit repaired.
If you want to reach these local leads looking for your HVAC services, you must rank for local keywords to help them find your business first.
Local search engine optimization (SEO) is the process of boosting your website’s ranking in search results to help more people find your business. By targeting local keywords, like “HVAC repair technician in Dallas, Texas”, you’ll help your business connect with people who want to hire an HVAC company.
To find locally-relevant keywords and boost your search rankings, start by conducting keyword research. Keyword research helps you generate a list of viable keywords you can use for your website. It’s a great way to rank for terms that help you connect with valuable leads.
When you look for keywords, focus on long-tail keywords. These are keywords that contain three or more words. An example of a long-tail keyword is “HVAC companies in Harrisburg, PA.”
Long-tail keywords drive better results for your campaign because they are more specific. You will obtain traffic that is looking specifically for your business.
Pro tip: Use a keyword research tool like KeywordsFX to research local HVAC keywords!
Research Local Keywords with KeywordsFX
Hear What It’s Like to Work With WebFX!
“WebFX is always quick to respond to a question or request even if they do not have the answer right away. Their expertise on increasing our domain authority over the years has been significant and has had a positive impact on our website. They keep their offerings updated and monthly reporting is always on time.”
Hvac Company
2. Run pay-per-click (PPC) ads to obtain more relevant HVAC leads
SEO listings aren’t the only things that appear in search results. Pay-per-click (PPC) ads are a prominent part of the search results too. These paid ads appear at the top of the search results — above organic results — and are tagged with the word “ad” to indicate paid content.
If you’re looking for top marketing ideas for HVAC companies, PPC is a great method to add to your list. PPC ads help you connect with leads that are ready to convert.
In fact, PPC visitors are 50 percent more likely to convert than organic visitors. These leads know what they want, they’re just looking for the right business.
These ads are a great opportunity for you to get your business in front of valuable leads. To start using PPC, you’ll want to select the right keywords for your ad. Similar to SEO, you’ll want to stick to long-tail keywords for PPC ads because they attract more valuable leads and have lower bid amounts.
Once you have keywords selected, you bid for your ad’s placement. You’ll set your maximum bid, which is the most you’re willing to pay each time someone clicks on your ad. Your maximum bid and quality score will determine your ad’s placement.
After you get your placement, you’ll launch your campaign to start attracting HVAC leads.
PPC is a great method for helping you obtain leads looking for an HVAC company. This is one of the most beneficial marketing ideas for HVAC companies to help you obtain more conversions.
Pro tip: WebFX’s PPC services give you access to a team of award-winning PPC specialists who spend their days helping HVAC companies manage their PPC campaign.
Our team can help you manage all aspects of your campaign, from research keywords to optimizing your bidding strategy to creating engage ad copy that sells your HVAC services.
Learn More About Our PPC Services
3. Invest in your website’s design
When users conduct searches, the first thing they see is your website. The minute they enter your website, they judge your business based on your site’s appearance. If you want to make a positive first impression on your audience, you must invest in your website’s design.
Your website is the heart of your digital marketing campaign. It’s important that you take the time to create a unique web design that helps your business stand out from the competition. Website design is one of the top marketing ideas for HVAC because it impacts how your audience perceives your business.
One of the best marketing ideas for HVAC companies is to invest in your website’s design. Considering that most of your digital marketing efforts will direct people back to your site, it’s important that you invest in making it a positive representation of your HVAC company.
When you design your website, it’s important that your design reflects your business. Your website is the place where people will get to know your business and your brand. You want to ensure that your website is a reflection of your brand so you can start to build brand recognition with your audience.
First, start by choosing colors that reflect your business. You want your audience to see your website and immediately recognize your brand. Your color choices will help reinforce your brand further.
Next, you’ll want to design your site to be user-friendly. You want your audience to be able to easily navigate your site and use it to find the information they need. When you keep leads on your site longer, they spend more time getting to know your business, which leads them to choose your HVAC company over the competition.
By investing your website’s design, you’ll attract more traffic to your page and keep that traffic on your page. This is one of the most valuable HVAC business ideas for helping you gain more traction online with your business.
Pro tip: Partner with an experienced web design agency that can help you craft a website that drives traffic and revenue, like WebFX.
Our web designers can help you create a website that represents your HVAC company, ranks well in search engine results pages, and encourages your audience to contact you for HVAC installation and services.
Learn More About Our Web Design Services
4. Optimize your Google Business Profile listing
As a local business, it’s important that you claim your Google Business Profile listing. When users conduct local searches, they trigger local SEO 3-Packs — lists of three local businesses that best fit the user’s search query. Your Google Business Profile listing will appear in these types of search results.
Start by claiming your Google Business Profile local listing if you haven’t claimed it yet. Once you’ve claimed your listing, you can start filling out your listing. You’ll want to include important information such as contact information, photos of your services and company, and information about your company.
By filling out your local listing completely, you’ll get more leads to engage with your listing. They will feel more informed about your business, which can ultimately lead them to choose your business over the competition.
If you want to know how to get HVAC leads, start by claiming your Google Business Profile listing. It will help you reach and engage more people looking for an HVAC company.
Pro tip: Need help setting up and optimizing your Google Business Profile to rank well in the search results and attract more HVAC leads? Check out our complete Google Business Profile guide!
Read The Google Business Profile Guide
5. Manage local reviews for your HVAC company
People are influenced by other’s opinions. When someone checks out a business for the first time, they tend to look at reviews to get a feel for others’ experiences. Your reviews may be the difference between someone choosing your business or a competitor’s business.
People are going to leave positive and negative reviews. It’s important that you pay attention to both types of reviews to help solve problems in negative reviews and thank people for positive reviews. Monitoring and managing local reviews is one of the best marketing ideas for HVAC companies that helps your business grow.
People will review your business on your Google Business Profile listing and your Facebook page. When you receive reviews, take time to acknowledge them, whether good or bad. People don’t expect you to have perfect reviews, but they do expect that you will take the time to address negative reviews.
Managing reviews is one of the many beneficial marketing ideas for HVAC that will help your business grow. You will help build a positive reputation for your business, which will lead to more valuable traffic to your business.
Pro tip: Use a review management tool like ReviewAccelerationFX to monitor and respond to reviews and maximize your number of positive testimonials!
Driving HVAC leads for
25+ years
RETENTION RATE
Industry average: 50%
Why is our retention rate so high?
We leverage our expertise to delight your customers and keep your clients coming back.
CLIENT SATISFACTION SCORE
Industry average: 72%
why is our satisfaction score so high?
Project management
ROI tracking
Diverse skillsets
“WebFX has helped make our website the most important and profitable lead source for Maryland Sunrooms.”
U.S. Contractor
NPS SCORE
Industry average: 16
why is our NPS so high?
Turn-key solutions
Real business results
Consistent communication
Want to speak with an expert?
Call us at 888-256-9448
Start putting your marketing ideas for HVAC into action
Now that you have all the marketing ideas you need, you can start creating your digital marketing campaign. It will take time and effort to develop your campaign, but you will end up obtaining more valuable leads for your business in the process.
If you don’t have the time to dedicate to developing your marketing ideas for your HVAC company, WebFX can help. We have a team of over 500 experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives more traffic and leads for your business.
Ready to start growing your business? Contact us online to see how we can help you get started!
Solving key challenges for HVAC companies
Our website isn’t ranking in the search results for HVAC services
When people need HVAC services in their area, they take to search engines like Google. Ensure your website appears at the top of the results when your target audience needs your services.
We’re struggling to grow our technician team
Expanding your team and growing your business go hand-in-hand. If you need help growing your team with talented and friendly technicians, our recruitment marketing services have you covered.
We’re not generating enough leads
Are people visiting your website but not getting in touch with you? Our expert marketing specialists and web designers can optimize all areas of your website so you can attract and convert more of your target audience to use your HVAC services.
We’re not attracting new customers
Having trouble increasing your online visibility, so you can attract new customers? Our award-winning marketing services get your brand in front of the right people in your local area.
