Skip to main content ↓

Did you know that 70% of people research a company on the web before deciding to visit?

People use search engines like Google and Bing to help them find campgrounds and RV parks in their area. If you want your business to appear at the top of these search results, you must invest in SEO services.

On this page, we’ll answer questions like:

Keep reading to get everything you need to know about RV park SEO! And if you need help crafting your SEO strategy, WebFX has a team of 500+ experts that can help you craft a custom SEO campaign. Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

What is SEO for campgrounds and RV parks?

SEO is a strategy that involves optimizing your pages to rank higher in search results with methods like keyword optimization. When you rank higher in search results, you drive more qualified traffic to your website, leading to new campers visiting your campsite.

Why should I invest in SEO for campgrounds?

If you’re on the fence about SEO for campgrounds and RV parks, here are three reasons to invest in SEO for campgrounds and RV parks.

1. You drive more traffic to your website

One of the biggest benefits of SEO is that you drive more traffic to your website. A significant portion of SEO involves integrating relevant keywords into your pages and providing information that is helpful to users’ searches.

serps for pa campgrounds

When you write for users and consider user intent, you can improve your website’s ranking in search results. By ranking higher in search results, more people will visit your website, and you’ll experience an increase in traffic — 95% of search traffic goes to the first page of search results.

By investing in SEO, you can help your business rank higher in search and drive more qualified traffic that turns into campers at your campsite.

2. You help build brand awareness

One of the biggest benefits of investing in SEO for campsites is that you build brand awareness. By optimizing your website, you help improve your rank in search results. Improved positioning means that more people will see your listing in search.

Even if people don’t click on your listing, they’ll get exposure to your brand in the search results. If they click on your listing, they can visit different pages on your website and become familiar with your campsite.

Building brand awareness is critical for helping you earn conversions. When people are familiar with your business, they’re more likely to choose you and convert.

3. You can track your campaign performance

Another benefit of SEO for campsites is that you can track your campaign performance. When you invest in traditional marketing methods, like flyers and newspaper ads, it’s challenging to know if they’re effective since there isn’t a way to track their success.

With SEO, you can track metrics like traffic, clickthrough rate (CTR), and more. You can use Google Analytics to track your campaigns and see how they’re performing. Google Analytics enables you to see if your strategies are working, and if not, adjust your campaign.

How can I start with SEO for campsites?

Ready to start with campground SEO? Here are three tips to help you get started:

1. Optimize your pages for long-tail keywords to reach more qualified traffic

Keywords play a critical role in RV park SEO. If you want your business to appear in relevant search results, you must optimize your pages for industry-related keywords.

To help you rank in search results, conduct keyword research. Use a keyword research tool like KeywordsFX to help you find the right terms.

When you conduct keyword research, focus on long-tail keywords. Long-tail keywords contain three or more words, like “campgrounds in Pocono Mountain.”

Long-tail keywords work best for SEO because they’re specific, so you know the searchers want what you offer. Someone who searches “campgrounds” could be looking anywhere, whereas a search term like “campgrounds in Pocono Mountain” is specific.

Once you identify your keywords, integrate them into your website. You can incorporate your keywords into your:

2. Improve your site’s load time to deliver information faster

When you do SEO for campgrounds and RV parks, you must ensure you provide a positive user experience. A big part of the user experience is having a fast-loading website that enables people to get information quickly. Users expect your website to load within two seconds.

To see your website’s current load time, use Google PageSpeed Insights. This tool provides you with your current load time on desktop and mobile.

page speed insight preview for knoebels

If your site load time isn’t up to par, you can make improvements to help it load faster. Some suggested improvements include:

  • Reducing redirects
  • Optimizing image file sizes
  • Enabling browser caching
  • Using a content distribution network

3. Make your website mobile-friendly to provide a positive user experience

When you do RV park SEO, you’ll have prospects accessing your site from different devices. People will use different sized devices to learn about your campsite — from mobile phones to desktops. If your website doesn’t adjust to these devices, you risk losing users when they bounce back to search results.

To help you deliver a positive user experience, you must integrate mobile-friendly web design.

Mobile-friendly web design is critical to SEO because it’s a ranking factor — Google operates on a mobile-first index. Since more users are accessing your website from tablets and smartphones, you must ensure your website delivers the best experience for those devices.

You can deliver a great mobile experience by integrating responsive design.

To make your website mobile-friendly, integrate responsive design.

Responsive design enables your website to adjust to users’ screens, regardless of what device they use. You can add elements like thumb-friendly buttons and a hamburger menu to make it easy to browse for mobile users.

When you integrate responsive design, you keep users engaged longer, which leads to increased dwell time and boosts your SEO ranking.

Our digital marketing campaigns impact the metrics that improve your bottom line.

See More Results arrow right

WebFX has driven the following results for clients:

cta1 icon1

$10 billion

In client revenue
cta1 icon2

24 million

Leads for our clients
cta1 icon3

7.14 million

Client phone calls

Ready to start with SEO for campgrounds and RV parks?

SEO for campsites is critical for helping you drive more campers to your website to learn about your campground and RV park offerings. If you need help launching your campground SEO campaign, WebFX can help.

We have 28 years of experience running SEO campaigns that drive results. We’ve driven $10,085,355,239+ in revenue and over 24,859,684 leads for our clients in the past five years. With our client-first approach to marketing, you can feel confident you’ll get a campaign built to help you succeed.

Ready to drive more qualified traffic to your website? Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!

We Drive Results for Camping and RV Companies

  • 140+ recreation industry experts
  • Renowned for our communication and transparency

Get a Quote

dots background

author image

background shape

Explore our recreation case studies

Read our case studies for a more in-depth look at our results.

KOA

260%

Increase in revenue

Record Head

249%

Increase in users

Golden Meadows Retrievers

105%

Increase in conversions

Your
Business

IS NEXT

Get a free proposal
today!

Solving key challenges for campgrounds & RV parks

We’re not driving enough traffic to our website

Our SEO and web design services help increase your website’s ranking in the search results when people search for your services or offerings, so you can enjoy more web traffic and sales.

Website icon.

We’re opening a new location

Set your new location up for future success with compelling web pages and marketing messages that get your new location in front of your audience where they spend their time.

Marketing icon with flame.

We’re not selling enough of our vacation/trip packages

Not selling enough of your trip packages or missing out on sales? We can help you provide a seamless user experience on your website and craft personalized marketing messages that encourage your visitors to purchase your packages

Branch icon of a storefront.

We’re not attracting new customers

Our marketing specialists help you launch strategies that expand your reach and online visibility so more people can discover your business online.

Target icon with archery arrow hitting target.
TO TOP