When it comes to online marketing, advertising techniques are meant for driving people to your website and encouraging them to purchase a product. After all, your website is your central hub for your online marketing efforts, and the main place people can buy your products or services. It makes sense, then, that you’ll want to see high traffic on your site.
But how do you generate that traffic? Below, we’ll take a look at seven tips for how to get traffic to your website. Read on to learn more, and then subscribe to Revenue Weekly to get more tips from the digital marketing agency with over 1,020 client testimonials!
Our top 7 suggestions for driving traffic to your website
Driving traffic to your website is a crucial part of your online marketing campaign. To make sure you get it right, try following the seven tips below.
1. Start a blog
One of the best tips for how to get more traffic is to start a blog on your website. Whatever your company provides, you’re an expert in your industry, making you uniquely qualified to write content about that subject. Let’s say, for example, you make watches and other jewelry.
You could write a blog post like “How Do Watches Tell Time?” that explains how watches work. Creating helpful content gives you opportunities to rank in search results. Ranking in search results means you have more opportunities to increase website traffic and have potential clients find you online.
Even though the person wondering how watches tell time might not be in the market for a watch at the moment, the fact that they found your content gives you a leg up on competitors when that user does need a watch. With compelling content, you could attract users to your site — and, perhaps, encourage them to buy your products.
2. Pursue search engine optimization (SEO)
No matter how beautiful your website is, it won’t be of any benefit to you if users can’t find it online. That’s why you need to use search engine optimization (SEO), or the process of optimizing your website to appear in Google search results. One of the biggest parts of SEO involves integrating relevant, long-tail keywords across your site.
If a page on your site includes a particular keyword several times throughout, it can rank for that keyword when people search it. Long-tail keywords — those that consist of several words — are particularly beneficial because they have less competition. They’re also more specific, which allows you to more accurately optimize your content to fit user search intent — the reason users are looking them up.
Another of the most important SEO factors for generating higher website traffic is to provide a positive user experience. If users encounter issues using your site, they won’t stick around. When Google notices users bouncing from your site, it will penalize you in rankings.
To keep that from happening, there are two things in particular that you need to get right: Page speed and responsive design. Page speed is how quickly the pages on your site load. Users expect pages to load within two seconds, so make sure your pages meet that need.
It’s equally important to optimize your responsive design — in other words, to make sure your site is designed to function well on both desktop and mobile devices. Since Google ranks sites based on their mobile format, failing to optimize for mobile means you won’t rank.
3. Launch a pay-per-click (PPC) advertising campaign
Another great way to increase website traffic is to launch a pay-per-click (PPC) advertising campaign through a platform like Google Ads. A PPC campaign displays ads in Google search results and in the margins of third-party websites to help with driving traffic to your website. When you set up a Google Ads account, you can bid on specific keywords related to your industry, and target them with your ads.
When users search for a specific keyword, Google will display the ads of the highest bidders at the top of the results. One of the best parts of PPC ads is that you’ll only pay the amount you bid for a keyword if someone clicks on your ad. Once they click on it, they’ll be directed to a landing page on your website that encourages them to buy your product or service.
4. Earn backlinks
Another great tip for how to drive traffic to your website is to earn backlinks for your content. Backlinks are where other websites, typically those relevant to your industry, link to pages on your site as sources for their own content. You can earn backlinks by reaching out to applicable sites within your industry and requesting that they link to you.
One good strategy is to look through their current content for any broken links, and recommend they replace them with new links to your content. There are two reasons backlinks are beneficial. First, they can help with driving traffic on other websites over to your site.
The other reason is that when Google sees that you have a high number of backlinks, it views you as reputable and ranks you higher, helping to increase website traffic through search results.
5. Create a social media account
With social media taking up nearly a third of the average user’s Internet time, it’s a fantastic resource for driving traffic to your website. You can create social media accounts and post engaging content to attract followers. Once you have a base of followers for an account, you can use it to send users over to your website.
For example, whenever you put out a new blog post, you can post it to your company’s social media accounts to drive social traffic. When people click on it, they’ll arrive at your blog on your website. The same is true of any time you have a new product out or a special sale happening.
In your social media posts about it, you can link to the appropriate pages on your site.
6. Craft compelling YouTube videos
If there’s one form of Internet content people seem to have a hard time ignoring, it’s video content. That’s why YouTube video marketing is a great tool to help you increase website traffic. Similar to the way you use your blog to provide useful information for users, you can do the same in the form of videos on YouTube.
This is a particularly good tactic if your product lends itself well to tutorials. When you post videos with relative frequency on your channel, you’re bound to get some views, and each of those views has the potential to drive up your website traffic. If you make a tutorial for a specific product, for instance, people may want to go visit that product page.
Of course, you won’t get a huge number of views simply by posting — you also have to practice YouTube SEO to get them ranking!
7. Set up Google My Business
The final tip for how to get traffic to your website is to make use of Google My Business. Google My Business is a platform within Google where you can display information about your company such as location, hours, contact information, and reviews. Google My Business is particularly helpful for ranking in local results.
When someone looks up a local search term like “furniture stores near me,” they’ll be shown a list of stores in their area. If they happen to be near your store, it could be one of those listed — but only if you’re set up with Google My Business. It’s a crucial step in optimizing your website for local SEO.
Get more help generating higher website traffic from WebFX
Now that you know how to drive traffic to your website, you should slowly see an increase in leads and conversions.
Keep in mind that increasing your website traffic doesn’t happen overnight, and in some cases, it can take weeks, or even months, to see traffic increase. But if you’re still struggling to increase website traffic quite as much as you’d like, don’t worry — WebFX can help. With over 25 years of experience with digital marketing, we know how to get more traffic for your business, and we have the resources to do it.