Best Online Marketing Tools [11+ Top Tools for Marketing]

Macy is a Content Writer at WebFX. With a Content Marketing Certification, she's an expert in crafting pieces filled with the facts about all things digital marketing. You'll find many of her pieces featured on UpCity's Top Digital Marketing Articles of the Week. When she isn't clacking her keys, she's wondering why her dog is so cute. Follow her on Twitter @iinfinitestorm.

With so many marketing strategies out there, most businesses opt for more than just one. That said, it can become overwhelming to run a business and market it at the same time — especially if you have multiple campaigns.

If you feel overwhelmed with multiple marketing campaigns, online marketing tools can help. You can use the top online marketing tools on this page to help you manage your campaigns, drive results, and save time!

On this page, we’ll provide you with 14 of the best online marketing tools you can use for various digital marketing strategies. Keep reading to learn more!

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Best online marketing tools for SEO and PPC

The first set of tools we’ll tackle will help your SEO and pay-per-click (PPC) campaigns. We’ve combined these two together because you can use most of these tools to support both marketing strategies. Here are some of the top online marketing tools for SEO and PPC campaigns.

If you find these tools are too difficult to use, you can hire a digital marketing company to help with your campaign. Check out SEO services and PPC services to learn more!

1. Google Analytics

Cost: Free

If you’re running an SEO or PPC campaign and you haven’t touched Google Analytics, you’re missing out on one of the most valuable tools for helping you get insight into your campaigns. Google Analytics helps you track the performance of your site pages and your PPC ads.

When you run an SEO or PPC campaign, you have access to this information in your Google account.

When you use Google Analytics, you can see information about your SEO campaign like:

  • Who visits your website
  • How they find your website
  • Pages they visit on your site
  • Time spent on site pages
  • And more

As for PPC, you can see important metrics like:

  • Clicks
  • Conversion rate
  • Cost-per-click (CPC)
  • Average position
  • And more

This information helps you see what campaigns effectively drive leads to your site and what users  engage with your content. The metrics provided by Google Analytics help you understand your audience better so you can refine your SEO tactics and optimize your PPC ads.

2. Ahrefs

Cost: $99 – $999 per month

One of the best tools for marketing your business online is Ahrefs. Ahrefs offers numerous features that help you inform your SEO and PPC campaigns.

With Ahrefs, you’ll get access to their Keywords Explorer. This feature enables you to find relevant keywords for your campaigns. You can see the ranking difficulty, as well as the traffic potential for keywords. This information is helpful for you to know if your business can potentially rank for a keyword, as well as whether the keyword drives any traffic for your business.

You’ll also have access to their Site Explorer tool. This tool helps you analyze your competition to see what keywords they rank for, the quality of their backlinks, and whether they’re doing paid advertising.

Whether you want to track rankings, find new keywords, or refine your paid advertising strategy to target better keywords, Ahrefs can help you do it.

3. SpyFu

Cost: $33 – $299 per month

SpyFu is one of the top online marketing tools for spying on your competition to improve your SEO and PPC campaigns.

With this tool, you can conduct a competitor analysis  to learn more about your competition’s  SEO strategy. You can see information like who’s linking to your competition’s website pages. When you have insight into your competition’s strategy, you can analyze their strategy and determine their strengths and weaknesses.

This analysis helps you get ideas for how to improve your campaign so you can outperform your competition.

For PPC, you can search for any site’s paid keywords, as well as how much they spent on their ads. It enables you to find winning keywords and optimize your ad content to perform better than your competition.

These features only scratch the surface of what SpyFu offers. From competitor backlink analysis to keyword suggestions for paid ads, SpyFu delivers.

4. KeywordsFX

Cost: Free

Keywords play a critical role in helping you reach people interested in your products or services. KeywordsFX helps you find relevant terms for your SEO and PPC campaigns.

This tool provides you with related key terms you can use in your content and in your PPC campaigns. You’ll get suggestions like questions and modifiers that can help you create better content for your SEO campaign.

Having a keyword tool in your marketing arsenal will help ensure that you’re ranking for relevant terms so you can get the most from your SEO and PPC campaigns.

5. Screaming Frog (SEO only)

Cost: Free option available, paid version is $168

Screaming Frog is an SEO-only tool that’s extremely valuable to optimizing your campaign. This tool has a website crawler that crawls your site to find common SEO errors. Identifying these errors enables you to improve your SEO so you can rank higher in search results.

You can crawl your site to find errors like:

  • Broken links
  • Issues with page titles and metadata
  • Issues with redirects
  • Duplicate pages
  • And more

Best online marketing tools for email marketing

Next on our list of top online marketing tools, we’ll cover some email marketing tools that can help you take your campaigns to the next level.

6. PutsMail

Cost: Free

PutsMail is an excellent tool for previewing your emails before sending them. When you send emails, you want to ensure that they function properly and look good for recipients. This tool makes it easy for you to see how your emails will look to your audience.

This tool makes it easy and convenient for you to make sure that everything works in your emails, that the design is pleasing, and more. If you’re unsatisfied with the way your email looks or functions, you can make changes before sending — enabling you to create a more effective campaign.

7. MyEmailFX

Cost: Delivery fee of $5, plus $0.03 per recipient for each campaign

When you use email marketing as a marketing strategy to nurture leads towards conversion, you create numerous types of emails to reach people based on their interests. To help you manage your campaigns, use MyEmailFX.

MyEmailFX enables you to create, send, and monitor your email campaigns all in one place. You can segment your audience to send the right content to the right people at the right time. Additionally, MyEmailFX makes it easy for you to personalize your emails to appeal to your audience.

8. Freshmail

Cost: $13 – $439 per month

When you create emails, you want them to look visually beautiful and encourage your audience to engage. If you don’t have design experience, you can rely on a tool like Freshmail to help you create delightful emails.

Freshmail offers email templates and newsletter templates to help you create beautiful email layouts. You can implement your brand’s unique style in these templates to help you create brand-focused emails that get your audience to engage.

Best online marketing tools for social media marketing

Now that we’ve covered the best tools for email marketing let’s move on to social media marketing. Here are a few of the top online marketing tools for social media.

9. Hootsuite

Cost: $29 – $599, custom solutions available

Hootsuite is one of the best online marketing tools for companies that run social media campaigns. This social media management tool enables you to streamline your social publishing process and create a more cohesive social campaign.

Hootsuite enables you to schedule posts in advance for your social profiles so that you don’t have to worry about manually posting content every day. You can schedule content in advance and rely on this tool to publish your content for you.

Additionally, after you post content, you can reply to comments and mentions through the Hootsuite dashboard. It makes it easy and straightforward for you to engage with your audience and keep track of what people say about your brand.

10. Followerwonk

Cost: Free basic account, advanced account range from $29 – $79 per month

If you’re looking to dabble with influencer marketing on Twitter, Followerwonk is one of the top online marketing tools for helping you discover top thought leaders in your industry.

With this tool, you can search through people’s Twitter bios and compare them to find people who are most likely to have an interest in your industry or products. It helps you find influencers that could help you reach your target audience.

Additionally, this tool can show you who your followers follow, which can help you identify popular influencers amongst users who are interested in your brand.

11. Tailwind

Cost: Free to try, $14.99 per month (paid monthly) or $9.99 per month (paid annually)

When you consider at social media schedulers, some of them don’t offer options to link to visual platforms, like Instagram and Pinterest, to schedule content. If you use Instagram or Pinterest for marketing, you can rely on Tailwind to schedule and publish your content.

With this tool, you can upload images in bulk to publish on your profile. Tailwind offers a drag and drop calendar, making it easy for you to decide when you want to publish your visuals.

Tailwind makes it easy for you to optimize your social posting schedule to reach your audience when they’re most likely to engage.

Additionally, Tailwind offers analytics for post performance, so you’re always in the loop about your Instagram and Pinterest campaign success.

Best online marketing tools for content marketing

On this list of best tools for marketing your business online, the last group of tools we’ll provide will focus on content marketing. Here are a few tools you can use to enhance your content marketing plan.

12. Evernote

Cost: Free basic plan, premium plan for $7.99 per month, Business plan for $14.99 per user per month

When you create content, it requires sharing information with your audience. It can be hard to keep track of important information, but Evernote serves as a great way to help you stay organized.

If you’re working on multiple pieces of content or have an in-depth piece of content that requires a lot of research, Evernote will help you keep your subject matter in order. You can organize notes, share information with your team, and more.

This tool will make it easy for you to create content faster because you won’t have to worry about misplacing information or struggling to find it.

13. Canva

Cost: Free account available, paid plans range from $9.95 – $30.00 per user per month

If you’re looking to create graphics for your content, Canva is one of the best tools for online marketing campaigns that require visuals. This tool is extremely user-friendly, even if you don’t have design experience.

Canva offers numerous templates you can use to implement your brand’s unique style. You can create social media graphics, informative infographics for your site, and more. It’s a great way to add visual elements to your website, emails, and social profiles.

14. Hemingway App

Cost: Free

Hemingway App is a great tool to use to ensure your blog posts and articles are readable for your audience. When you create content, it’s important to ensure the average reader can understand your content.

When you consider literacy in the United States, 34% have only basic literacy skills (4th to 5th-grade level comprehension), and 36% have only intermediate literacy levels (6th to 8th-grade level comprehension).

The majority of Americans have a literacy rate that 8th grade or below, so if you write content that’s jargon-heavy or isn’t easily readable, you won’t appeal to the majority of users who visit  your site.

The Hemingway App enables you to input your content and see the level of readability, which ensures you’re creating content that your audience can understand. Additionally, you can see errors like cases of passive voice and sentences that are too long.

This tool will help you make readable and clear content that encourages users to engage.

An alternative to the best online marketing tools

As you can see, there are dozens of tools available to your company to help you market your business better online. But as you’re looking at these tools, you may notice that you might need to invest in multiple tools for your different campaigns.

It can quickly become overwhelming to manage multiple tools, so you may want to consider hiring a digital marketing company.

At WebFX, we have all the tools and resources you need to run and manage your marketing campaigns. With our team of over 200 experts, you can count on us to build a marketing strategy that helps your business grow — all while you focus on running your business.

Want to learn more? Contact us online or call us today at 888-601-5359 to speak with a strategist!