Update: In Oct. 2018, Google announced plans to shut down Google+.
If you’ve been on Google+ you know it’s a better SEO tool than social network. Google integrated many factors into their social platform that play a role in their search engine algorithm. Vic Gundotra, the Senior VP at Google, explained that Google+ is “the unification of all of Google’s services, with a common social layer.” Once again, Google has changed the face of social networks and their influence on rankings.
Companies need to understand how Google+ affects their rankings in Google’s search engine. Since Google seems to give preference to their properties in their SERPs (search engine results pages), it’s vital for companies to create a Google+ business page. Are you still asking “Should my business be on Google+?” Here’s a look at the reasons Google+ is far more than a social network and why your business should be actively using the platform.