Skip to main content ↓

Your Introductory Local SEO Guide

If you want to reach more nearby potential customers, consider local SEO. It’s one of the best strategies for bringing more customers into your local business. This local SEO guide has all the resources you need to get started with local SEO.

What is Google Business Profile?


What Is Google Business Profile? [Guide] With more consumers relying on the Internet and Google to find what they need, Google Business Profile (formerly Google My Business), has become an essential tool for companies looking to grow. What is Google […]

View Full Story ~ 10 minute read

What is Enterprise Local SEO?


What is Enterprise Local SEO? The 4 Best Strategies to Boost Sales Local SEO for enterprises can help boost your online visibility and reach more local customers in your area. With effective local SEO techniques, you can effectively drive more […]

View Full Story ~ 7 minute read

What is B2B Local SEO?


What Is B2B Local SEO? Your Introduction to Local SEO for B2Bs With four in five consumers using search engines to find local businesses and information, implementing local search engine optimization (SEO) strategies for business-to-business (B2B) companies is a must. […]

View Full Story ~ 7 minute read

4 Tips to Nail Your Bing Local Listing


4 Tips to Nail Your Bing Local Listing When you build your digital presence, you want to reach people through as many channels as possible. Search engine optimization (SEO) is a popular strategy for boosting organic traffic and driving more […]

View Full Story ~ 8 minute read


LocalFX: Result-Driving Local SEO Software from WebFX If you own or manage a local business, you know the importance of targeting customers who are not only interested in your products and services, but who also live close by. View Our […]

Read Blog Post ~ 8 minute read

Local SEO Ranking Factors


4 Most Important Local SEO Ranking Factors As a local business, reaching new customers in your area is essential for success. You may have previously relied on traditional methods like radio and newspaper ads or word of mouth to draw […]

View Full Story ~ 15 minute read

Explore one of these categories to go more in-depth on a specific local SEO topic, or keep reading for our beginner’s guide to local SEO, complete with additional local SEO resources.

Magnifying glass icon.

Learn the basics of local SEO

Ebook icon.

Learn key local SEO terminology

lightbulb icon.

Get the latest local SEO statistics

Analytics icon with arrow pointing upwards for improved results.

Learn about local SEO technology and tools

storefront icon.

Learn about local SEO for SMBs

laptop website computer icon

Learn about local SEO for B2B companies

Target audience icon with three people icons.

Learn about local SEO for B2C companies

Shopping cart icon with plus sign.

Learn about local SEO for ecommerce companies

Global commerce icon.

Learn about local SEO for enterprise companies


Imagine this: You search for “best Italian food near me,” and a group of three local search results pops up at the top of the search engine results page. Their locations are indicated on a map of the town you’re currently in, and you see ratings and reviews with each restaurant listing.

You choose the result with the best review after clicking on their website and discovering from their driving directions that they’re just down the road from you. In this scenario, your experience was made possible by local search engine optimization (SEO).

Local SEO is a fantastic way to market your own local business to people in your area. But what is local SEO, and how does it work? Read on for a full local SEO guide!

Then subscribe to Revenue Weekly — the email newsletter from the marketing agency with over 25 years of experience — for more digital marketing information!

What is local SEO?

Local SEO is a facet of search engine optimization that helps your website reach nearby users in search results. With a local SEO strategy, you can rank for searches with local intent, such as those with “near me” in the search query or those seeking information about nearby services or businesses.

Why use local SEO?

Many local businesses, such as bakeries, retail stores, bowling alleys, law firms, and more, utilize local SEO to target users who are closest to them and more likely to convert.

A dry cleaning business in Philadelphia wouldn’t want their business listing to show up in the search results for someone currently in Nebraska, would they? That dry cleaning business will have the most success by targeting the customer base closest to their place of business.

By optimizing local SEO, a business can better draw leads from the closest and most relevant traffic, which leads to an overall increase in return on their business’s marketing efforts.

Local SEO is a proven Internet marketing strategy for driving in-store visits, online sales, and real business growth. Up to 88% of users who perform a local search on their smartphone visit a relevant store within a week. Utilizing local SEO is your best option if you want to be the business that shows up in your target audiences’ search results.

How does local search work?

Local SEO may seem daunting at first, but it’s actually quite simple. Essentially, Google pulls “local signals” or generates local search rankings from various sources, including business websites, social profiles, review platforms, and more, to determine which local results will be most relevant for a user entering a query with local intent.

Remember the Italian food example from the beginning of this post? That’s a prime example of local SEO in action. You’re hungry for Italian food, so you search for nearby Italian restaurants. Google delivers local results to your current location, providing you with the most relevant information to better inform your decision on where you should eat.

Whichever restaurant you choose is most likely optimizing for local SEO to some extent. That could mean maintaining their Google Business Profile listing, including location-specific content on their website, adding their location to title tags, and more.

There are so many possibilities when it comes to local SEO. Simply by optimizing one local SEO-focused item, you may be able to position yourself ahead of others in your local industry. And when you take steps beyond that, you can assert yourself as an imminent threat to your local competitors.

Get more local SEO tips

General local SEO tips

Tips for Google Business Profile and Google Maps

Local SEO tips for your industry

Analytics for local SEO

SEO analytics is the process of collecting and analyzing data to determine how your SEO currently performs and how to improve it. Using data to inform your local SEO strategy is crucial. It lets you see what’s working and what isn’t and provides a roadmap for improving your results over time.

You may be wondering what metrics you should look at for local SEO. Here are a few of the most important local SEO metrics:

  • Total search impressions: The number of times a given page is displayed in organic or paid search results
  • Directions requests: When a customer requests directions to your business
  • Website visits: When a customer views your website
  • Phone calls: When a customer clicks to call your business
  • Reviews: The number of reviews left on your Google Business Profile or other local listings

Working with a local SEO agency

Local SEO agencies work to improve your visibility in local search results so that your business can capture more relevant traffic from search, ultimately resulting in more revenue. Improving search visibility involves various tasks for SEO agencies, such as:

  • Strategy creation
  • Keyword research
  • Content creation
  • Link building
  • Citation management, including for Google Business Profile and other listings
  • Review management
  • Analytics and reporting

SEO companies have the knowledge and experience necessary to make smart decisions for your site that increase your rankings and visibility so you don’t have to waste time with guesswork. Partnering with an agency for your local SEO frees you up to focus on what you do best — running your business!

Learn more about local SEO

Interested in learning more about local SEO and other high-impact trends in the SEO industry that could propel your business to the next level? Then our email newsletter is an excellent resource for you! Subscribe to learn more about digital marketing from industry experts.

For comprehensive information about our industry-leading local SEO services, check out our pricing and list of services. When you partner with us, you’ll get help implementing all the above tips and more.

Just call 888-601-5359 or contact us online to get started today!