Over 94% of first impressions of a company relate to web design. That’s because when a user visits your website, it’s likely the first time they are interacting with your company. The design of your website can make or break how many leads and conversions you earn for your business.
Web design for biotech companies helps you craft a website that keeps visitors engaged and encourages them to convert into loyal clients and patients.
Keep reading to learn more about why web design for bioengineering is important and discover how to design a biotech website that boosts revenue!
And if you’re ready to design a website for your biotech company that boosts leads and conversions, WebFX can help! Our award-winning web designers have more than 1.6 million hours of expertise crafting beautiful, innovative websites for biotech companies just like yours.
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Why is web design for biotech companies important?
So, why is web design important? Learn more reasons why web design for bioengineering businesses is essential below:
Web design creates a positive user experience
Creating a positive user experience on your website is essential. If visitors can’t find the information they need quickly, they’ll likely leave your website and visit a competitor’s instead. In fact, 89% of users will shop with a competitor after a negative user experience.
Web design boosts your search engine rankings
In addition, user experience can impact your search engine rankings. Search engines want to provide users with the best experience. So, if users have a positive experience and stay on your website longer, you can increase your search result rankings.
Web design sets you apart from your competitors
Over 73% of companies use web design to stand out from competitors. Web design helps you create an innovative website that captures your audience’s attention and encourages them to convert into loyal clients and patients. So if you’re not currently investing in website design for your biotech company, your competitors likely are.
4 best web design tips for biotech companies: How to design a biotech website
If you’re wondering how to design a biotech website, you’ve come to the right place. Here are the four best web design tips for biotech companies:
1. Use plenty of visual elements
Including visuals throughout your website is one of the best ways to grab your visitors’ attention and engage them as they browse your content. Visuals can also help you break up large blocks of text, making your website look more aesthetically pleasing.
Plus, people love to skim content. So by including visuals on your pages, you can make your content significantly easier to read, helping to keep users on your website longer.
Some visual elements you can add to your website include:
2. Make your biotech website mobile-friendly
Over 50% of all Internet traffic comes from mobile devices. People love to research products and companies with their smartphones and tablets. That means you need a mobile-friendly website to give users the best experience on your site.
If your website doesn’t display or function correctly on mobile devices, users will likely leave your website and visit a competitor’s instead.
In addition, making your website mobile-friendly also increases your search engine rankings. That’s because search engines want to provide mobile users with websites that give them the best experience.
You can implement responsive design to ensure that your website functions and displays perfectly on various mobile devices. If you want to keep mobile users on your website to maximize your revenue, implementing responsive design is a must.
Not sure how to get started with responsive design? Our responsive design services can help you craft a website that displays correctly for visitors no matter what device they use!
3. Implement an easy-to-use navigation menu
Our next web design tip for biotech companies is implementing an easy-to-use navigation menu. Your website navigation is one of the most crucial elements of your site. It can determine whether visitors find the information and pages they need.
For example, without a functional navigation setup, visitors might not find your contact information or product descriptions. As a result, you could miss out on tons of potential leads and conversions for your biotech company.
One of the best ways to create a user-friendly navigation setup is to use a drop-down menu. Drop-down menus include headings and subheadings to show your various pages.
If your biotech company sells medication, you might include a heading titled “medication” with subheadings underneath that list the various medicines you offer.
A seamless navigation menu keeps your website organized and helps visitors find essential information about your company so that you can earn more clients and patients.
4. Add in attention-grabbing calls to action (CTAs)
CTAs are an essential element of any website. They prompt visitors to take the desired action. Do you want users to sign up for your email newsletter or purchase one of your products? CTAs can help guide users toward taking the next step to becoming a new client or patient.
You can include phrases like “sign up today” or “browse our products” to help encourage visitors to convert. You should also use colors that stand out and buttons to ensure that your CTA grabs your audience’s attention.
By ensuring that you include engaging CTAs throughout your website, you encourage users to convert into loyal clients and patients, increasing your revenue.
Drive more revenue with web design for biotech companies today
Are you ready to get started with web design for bioengineering companies? Industry-leading web design services from WebFX can help!
In just the past few years, our award-winning designers have helped clients drive over $3 billion in revenue and generate more than 7.8 million leads. And we can help your biotech company craft an innovative website that drives revenue too.