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Digital Advertising Glossary: 59 Digital Advertising Terms to know in 2024

Audience targeting. Click-through rate. Call to action. If you’re new to the world of digital advertising, you may hear terms like these and wonder what they mean. With so much jargon in the world of digital advertising terminology, it can be hard to keep up.

What is Native Advertising?

Glossary

What is Native Advertising? As you explore your options with digital marketing, you’ll notice that there are constantly new trends and channels available for your business. And though many of them may not be worth your time, one of the […]

~ 14 minute read View Full Story

What is Competitor Geofencing Advertising?

Glossary

What Is Competitor Geofencing Advertising? Geofencing advertising allows you to target people near your business and entice them to visit your store. It’s an effective way to get people in your store that weren’t planning on visiting originally. View our […]

~ 8 minute read View Full Story

What is Behavioral Retargeting?

Glossary

What Is Behavioral Retargeting and How Can You Use It? The Internet started a revolution in marketing. One of the most important results of that revolution has been the ability to target specific niches — and even individuals — to […]

~ 5 minute read View Full Story

Geofencing Definition: What is It, and How Can It Help My Business?

Glossary

Geofencing Definition: What Is It, and How Can It Help My Business? As a local business, you should always look for new ways to attract leads. Geofencing is a great way to get people to visit your store and make […]

~ 12 minute read View Full Story
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