Digital Marketing Definition (And How It'll Help Your Business Grow)
Digital marketing is the key to helping your business grow online. So, what exactly is digital marketing? How can it benefit your business?
On this page, we’ll dive into the basics of digital marketing and three benefits it provides for your business. If you want to learn more about how digital marketing can help your business grow, call us today at 888-601-5359 to speak with a strategist.
Digital marketing definition
You’ve probably heard the term digital marketing, but what does it mean? Digital marketing is when you advertise your business via online channels. It is the combination of all your efforts to market your business online. Check out some digital marketing examples to better understand!
There are various digital marketing channels you can use to market your business, which we’ll dive into later. These methods help you reach more people who are interested in your business. It’s an opportunity for your business to connect with customers most interested in your products or services.
Digital marketing is suitable for any business in any industry. You’ll need to tailor your plan to fit your industry and business, but digital marketing is flexible enough that you can adapt it to your needs.
There are numerous goals you can set for your digital marketing plan. You can aim to build relationships with your audience, earn more valuable leads, earn more conversions, or numerous other goals that help your business grow. It is a flexible marketing option that enables you to build your campaign as you see best.
Digital marketing allows you to put a message in front of as many people as possible. You can deliver this message through numerous channels and get people to take an interest in your business. It’s a great opportunity for your business to reach more valuable leads that turn into conversions.
Digital marketing methods
When you use digital marketing, you can use numerous marketing methods to help deliver your message. These methods each offer benefits for your business.
1. Search engine optimization (SEO)
Search engine optimization (SEO) is the process of boosting your website’s ranking in the search results. When users conduct searches, they see a list of results that are relevant to their search. SEO helps you boost your website’s ranking in those results so you can reach more valuable leads.
SEO operates on keywords. When users conduct searches, they use keywords to find relevant search results. You want to try to rank for the right keywords to help your business connect with the right leads.
To figure out the right keywords for your campaign, you need to conduct keyword research. This will help you find keywords that drive the best results.
When you conduct keyword research, you want to focus on long-tail keywords. These are keywords that contain three or more words. Long-tail keywords drive in more qualified traffic, which leads to more conversions for your business.
SEO is a great digital marketing method for driving valuable leads. When you boost your website’s ranking, you can reach more credible leads. It’s an opportunity for you to drive more traffic to your website.
This method helps your business appear in more relevant search results. You can focus on driving in leads that are the most interested in your business.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is a paid form of advertisement. PPC ads appear at the top of the search results, above the organic listings. These listings are tagged with the word “ad.”
Like SEO, PPC ads operate on keywords. As stated previously, users conduct searches with keywords, so you want to try to rank for keywords they use to find your business. It will help you connect with better leads.
You’ll want to use long-tail keywords here, too. Long-tail keywords drive in better traffic and keep the cost-per-click (CPC) lower because there is less competition for those keywords.
Once you have your keywords selected, you’ll need to bid for your placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad. This amount is flexible and you can change it at any time.
Your maximum bid and quality score will determine your ad’s position. Once you have your placement, you can launch your campaign to start reaching leads.
PPC is a great digital marketing method to drive in more valuable leads. Sixty-five percent of all high intent searches result in clicking on an ad. People who are the most interested in your products or services will click on your ads.
A great feature of this method is that you only pay when people click on your ads. You don’t pay to run your ad campaign or get impressions. This means that your money goes towards leads that are the most interested in your business.
PPC helps you earn more conversions for your business. This is a great digital marketing method for driving in valuable leads for your business.
3. Email marketing
Email marketing is a great digital marketing method to help you build a direct connection with your leads. This method enables you to send content directly to your audience.
To start using email marketing, you need to obtain email addresses. You can do this by creating email sign-up forms on your website. For example, you can include sign-up bars in the header or footer of your site, and you can incorporate custom pop-ups to encourage people to sign up for your emails.
You want to obtain emails on your own and avoid buying email lists. It may seem like a quick and easy solution, but these email lists won’t provide results for your audience.
Most of the people on these paid lists aren’t interested in your business. When you email them, they will send your emails to the trash, or your emails will end up in spam. Either way, there’s a good chance these people will never see your emails because they weren’t interested in signing up in the first place.
By obtaining emails you’ll obtain leads that are the most interested in your business. If people are volunteering to sign up for your emails, they want to hear from your business. These leads will be better for your business because you can nurture them towards converting.
Once you have an email list, you’ll want to start sending them emails that keep them interested in your business and thinking about your brand. You can send product emails, sales, or informational emails. It’s an opportunity for you to figure out what your audience likes best.
Email marketing is an effective digital marketing method to get leads to convert. You connect directly with interested leads and send them information straight to their inbox. It’s a great opportunity for you to send them information that will help them convert.
This method has a great return on investment (ROI) for your business. For every $1 spent, you can earn up to $44 – an ROI of 4400%!
Email marketing is just another great digital marketing method that you can incorporate into your plan.
4. Social media marketing
Social media marketing is another great method to help your business connect with leads. You can build a direct connection with them on social media.
There are numerous platforms you can use on social media. Some examples include Facebook, Twitter, Instagram, Pinterest, or LinkedIn. These platforms all provide you with the opportunity to connect directly with your audience.
To use social media marketing in your digital marketing plan, you need to figure out the right platform for your target audience. Each platform has a certain percentage of users that engage on that platform. You want to figure out where your audience congregates the most so you can reach them the best.
Each platform enables you to create different kinds of content. You can create posts, link to your website, share photos and videos, or create polls. There are many opportunities to create content for your audience.
Social media marketing is a method of digital marketing that helps you build a better relationship with your audience. They choose to follow your social pages and stay connected with your business. You can provide them with information that helps them become customers.
It’s a great opportunity for you to address any questions or concerns. People will contact your business through your social media profiles so you can help them with issues or problems they have. You can build a better relationship with your audience by helping them through the buying process.
5. Content marketing
Content marketing is a great method to help you obtain leads you may not reach otherwise. This method requires you to share helpful information with your audience.
You can establish yourself as an authority in your field. Content marketing makes your share your knowledge with your audience. You provide them with helpful information, which builds their trust and confidence in your business.
There are numerous types of content you can create like blogs, videos, infographics, ebooks, and more. It’s a chance for you to provide your audience with the knowledge they seek.
You’ll need to study your audience to understand the type of content they like best. Your audience may respond better to videos than blogs or vice versa. You want to make sure that you choose content marketing methods that work best for your audience.
People are constantly seeking out information and answers to their questions. By creating content, you are providing them with the information they need. It’s an opportunity for you establish yourself as a credible and knowledgeable business in your industry.
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3 benefits of digital marketing
These digital marketing methods have numerous benefits for your business. Here are just a few of the benefits you will reap through your digital marketing plan.
1. You’ll reach more qualified leads
Digital marketing helps you connect with more qualified leads. You can reach more leads that are interested in your products or services. A large part of this is due to the ability to target leads.
With traditional marketing methods, you can’t target specific people. When you create a radio ad or put up a billboard, more people that aren’t in your target market will see it. You end up wasting money advertising to people who aren’t interested in your business.
Digital marketing enables you to target your audience. You can create ads, use keywords, and run campaigns that drive more qualified leads to your business. Your campaigns focus on reaching people that are interested in your business, rather than reaching people who are and aren’t interested in your business.
2. You can measure results
When you run traditional advertising campaigns, it’s hard to measure the success of your campaigns. Unless you ask every single customer that comes into your store, you don’t know which advertising method drove them to your store.
With digital marketing, you can measure the results of every campaign you run. You can see how many people viewed your ads, clicked on your ads, and how many people converted. Each digital marketing method enables you to see different results.
This is an important feature because it provides your business with the opportunity to improve your campaign. If you can see the results, you can see where people drop off or what’s preventing them from converting. This makes it easy to improve your campaign to drive more conversions for your business.
3. It’s cost-effective
When you run a business, you are always mindful of your budget. You want to maximize your budget so you can get a great return and help your business grow. Digital marketing is a budget-friendly option to market your business.
Many digital marketing methods are either free to run or have a low cost to run a campaign. This provides your business with the chance to have a great ROI. Creating an active social media presence and running a PPC campaign doesn’t require any money.
Since digital marketing methods enable you to target more qualified leads, you have more opportunities to earn a profit. You can reach more leads that are interested in your products or services.
If you want to make the most of your money, digital marketing is the best option for your business.
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WebFX is a top digital marketing company
Digital marketing is crucial to your business if you want to obtain more valuable leads that help you earn conversions. This method helps your business grow and obtain new customers. At WebFX, we know how to create digital marketing plans that work for your business.
We’re a full-service digital marketing company that offers numerous services. We offer SEO, PPC, email marketing, social media marketing, content marketing, and much more. As a full-service company, we make it easy for you to keep your digital marketing plan all in one place.
When you partner with us, you’ll get a team of 450+ experts that are dedicated to your campaign. Our award-winning team of internet marketers and designers will help you create a digital marketing plan that drives results.
If you’re looking for a company that drives results, look no further. To date, we’ve driven over $3 billion in sales and over 7.8 million leads for our clients. We focus on bringing our clients success first.
Our clients love the work we do, too. In fact, we have 785 client testimonials from a variety of industries. Check them out to see what it’s like to partner with a top digital marketing company like WebFX!
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We look forward to helping your business grow!