Content Marketing Resources From WebFX

Your resource for learning everything you need to know about content marketing

Content Marketing Effectiveness


Home How to Measure Content Marketing Effectiveness Content marketing is one of the newest forms of promotion, and it’s fundamentally different from traditional marketing disciplines. It’s a form of advertising and outreach that builds trust with your audience, but it’s […]

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Copywriting Vs. Content Marketing


Home What's the Difference Between Content Marketing and Copywriting? Content marketing has sparked a renaissance for production of original content on the Internet. But many people are confused about the term “content marketing.” They wonder what exactly it means. View […]

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Content Marketing Audit


Home How to Do a Content Marketing Audit in 9 Easy Steps (+4 Bonus Tools) As the old saying goes, “content is king” — and it’s true. Without content, your site can’t rank in search results, and you can kiss […]

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Is Content Marketing More Effective Than Advertising


Home Is Content Marketing or Advertising More Effective? You have probably heard people talking about content marketing, and you may be unsure how it works or how your business can use it. What are the goals of content marketing? How […]

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Best Content Marketing Strategies

Home Best Content Marketing Strategies Want to earn new leads and revenue for your business? View Our Content Services

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Content Marketing Tips


Home 10 of the Most Important Content Marketing Tips for 2021 Less than a decade ago, a simple website was all a business needed to succeed online. A few pages of basic information were enough to explain their products and […]

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Content Creation Services


Home Content Creation Services: Content Services from WebFX Content creation is the key to helping your business flourish online. When you create content, you drive more traffic to your business and help reach more credible leads that turn into conversions. […]

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Creating Long Content


Home 10 Steps to Ultra-Long Content (10,000+ Words) Creating fresh, original content is one of the biggest challenges facing Internet marketers today. View Our Content Services

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Business Website Vs. Blog


Home Website or Blog: Which Is Right for Your Business? If you run a brick and mortar business that does not yet have an online presence, or are considering starting a new company, chances are that you have some idea […]

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Content Marketing vs. Inbound Marketing

Home Content Marketing vs. Inbound Marketing: What's the Difference? Not sure what content marketing is? What about inbound marketing? Which of these strategies do you need for your website or business? Can you use just one, or should you rely […]

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Today’s consumers turn to the Internet for all of the information they need, from quick tutorials to in-depth guides on subjects they want to learn more about.

With a strong content marketing strategy, you can reach your target audience as they seek information and show them that you’re a leader in your industry.

If you want to learn more about content marketing, you’re in the right place. On this page, you’ll get an introduction to content marketing and links to free content marketing resources so you can learn more about the topics that interest you most.

What is content marketing?

Content marketing is a marketing strategy centered around creating content that is valuable to users who may eventually become your customers.

When you use this marketing method, your goal is to become a trustworthy resource that users can go to find answers to their questions. If the content you create proves to be helpful to users, you’ll see more traffic on our site and, eventually, more leads and customers.

Why use content marketing?

Simply put, to grow your business! Content marketing is crucial to growing your business in today’s Internet-focused age. Having a content marketing strategy allows you to:

  • Reach your target audience
  • Increase brand awareness
  • Convert interested site visitors into customers

More content marketing tips and ideas

Want more content marketing tips and ideas? Explore these free content marketing resources.

Content marketing strategy resources

Content marketing tips

Content marketing resources by industry

How to measure content marketing results

Measuring the results of your content marketing is crucial to ensuring you get the most out of your efforts. Tracking results allows you to see what’s working and what isn’t so that you can improve your strategies.

In addition to tracking your return on investment (ROI), you’ll want to track various metrics that relate to the specific goals of your content marketing campaigns:

A few examples of goals and metrics to track from them include:

Goal 1: Brand awareness

If your main goal is to increase the number of people who know about your brand and understand how it’s defined, you’ll want to track metrics like:

  • Website traffic
  • Page views
  • Video views
  • Unique visitors

Goal 2: Engagement

If you want to increase the number of users who interact with your brand online, such as on social media, track metrics such as:

  • Comments
  • Shares
  • Likes

Goal 3: Lead generation

Another common goal is to generate leads — users who express interest in your business and are likely to become customers. Metrics to track for this objective include:

  • Form completion
  • Content downloads
  • Email subscribers
  • Blog subscribers

Goal 4: Sales

If the main goal of a campaign is to directly increase sales, track metrics like:

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue
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How content marketing works with other digital marketing methods

How does content marketing fit into your overall digital marketing strategy? It works incredibly well with various other marketing methods, and using content marketing together with other strategies can improve your marketing’s overall effectiveness.

Your content can rank in search engines, enhancing your search engine optimization (SEO) efforts. You can also share your content via various channels, including social media and email newsletters.

To learn more about how content marketing works with other digital marketing methods and fits into an overall marketing strategy, take a look at these content marketing resources.

Outsourcing content marketing

One of the best ways to get the most value from your content marketing is to partner with a professional content marketing agency.

Content marketing agencies have extensive knowledge, experienced teams, and advanced tools they can use to create and implement your content marketing strategy.

Because of these advantages, content marketing companies can:

  • Get optimal results quickly
  • Improve your ROI
  • Save you time so you can focus on other areas of your business

What services do content marketing agencies offer?

Most content marketing agencies provide a wide variety of services spanning the entire content marketing process. Agencies can:

  • Develop a content strategy
  • Create and optimize content
  • Promote and distribute content
  • Measure content performance
  • Use data to improve strategies

The best content marketing agencies create custom plans that meet your business’s unique needs because they understand that no two companies are alike. To develop these custom strategies, they take the time to get to know your business and your goals.

A good content marketing agency will focus on driving meaningful results for your business rather than just producing content. They’ll align their strategies with your objectives and continually refine your campaigns to improve their results.

Learn more about outsourcing content marketing

Content marketing agency resources

Content marketing pricing resources

Our content marketing services

Additional channels and strategies

Discover additional digital marketing strategies that your business can use to increase its online visibility, plus drive leads and revenue.


Learn more about content marketing

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