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Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

Data-Driven Influencer Marketing Services

Services

Data-Driven Influencer Marketing Services WebFX is a leading influencer marketing agency that creates custom, data-driven strategies to grow your business, brand awareness, and revenue. With our influencer marketing services, powered by IBM Watson, MarketingCloudFX, and more than 300+ digital marketing […]

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Social Media Design Services

Services

Social Media Design Services From WebFX Good social media marketing is all about high-quality content and consistent branding. Neither is possible without proper design work, simply because social media is a visual platform for your company. WebFX can help – […]

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Social Media Advertising Services

Services

Paid Social Media Advertising Services That Drive Results WebFX is a leading social media marketing agency that focuses on driving impactful business growth through social media services. Whether you are looking to enhance your brand’s social media presence or drive […]

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Find the Best Influencer Marketing Agency

Agency

Marketing Automation Pricing: Your Guide to Marketing Automation Cost The rapid rise of social media (and social media marketing and advertising campaigns) is turning influencer marketing into a go-to strategy for companies of all sizes, from big brands to midsized […]

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Services

Facebook App Development

Facebook App Development: Build Your App If you could reach your customers where they are everyday, would you? Sounds like a no-brainer, right? Still, many businesses have yet to take full advantage of all Facebook has to offer them. Facebook […]

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Facebook Messenger Chatbot Marketing Services

Services

Facebook Messenger Chatbot Marketing Services Want to drive social media leads and conversions for your business? Facebook Messenger chatbots help you connect directly with your audience and provide the info they need to take the next step with your business. […]

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Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

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Learn the basics of social media marketing

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Learn key social media terminology

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Get the latest social media statistics

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Learn about social media technology and tools

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Learn about social media for SMBs

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Learn about social media for B2B companies

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Learn about social media for B2C companies

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Learn about social media marketing for ecommerce

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Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

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Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $6 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!

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