Skip to main content ↓

Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

Social Media Promotion


Social Media Promotion: 4 Steps for Promoting on Social Media Do you have a social media account that’s not performing as well as you’d like? View our Social Services

View Full Story ~ 16 minute read

Top-Rated Social Media Optimization Company


Top-Rated Social Media Optimization Company Did you know that the average user spends 28% of their Internet time on social media? View our Social Services

View Full Story ~ 14 minute read

Central Pennsylvania Social Media Marketing


Social Media Marketing in Central Pennsylvania Central Pennsylvania is full of small and growing businesses looking to acquire more customers and grow. That means that if you want to stand out online, you’ll need to get creative. View our Social […]

View Full Story ~ 5 minute read

Social Media Marketing for Events


Social Media Marketing for Events People spend a lot of time interacting with the world online, but there’s still no substitute for in-person events. Conferences, lectures, concerts, and other events designed to draw large crowds present perfect opportunities to meet […]

View Full Story ~ 5 minute read

Your Ultimate How To: Social Media for Business

Your Ultimate How To: Social Media for Business Social media has come a long way from MySpace and AOL Instant Messenger — something that was once only meant for connecting with friends and family online has turned into a place […]

Read Blog Post ~ 15 minute read

Social Media Crisis Management


How to Handle a Crisis on Social Media Social media can be a double-edged sword. When it’s working well, it brings you closer to your customers and helps you forge a relationship that promotes brand loyalty. View our Social Services

View Full Story ~ 5 minute read

Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

Social likes icon with heart and thumbs up.

Learn the basics of social media marketing

Ebook icon.

Learn key social media terminology

lightbulb icon.

Get the latest social media statistics

Analytics icon with arrow pointing upwards for improved results.

Learn about social media technology and tools

storefront icon.

Learn about social media for SMBs

laptop website computer icon

Learn about social media for B2B companies

Target audience icon with three people icons.

Learn about social media for B2C companies

Shopping cart icon with plus sign.

Learn about social media marketing for ecommerce

Global commerce icon.

Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $6 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!