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Social Media Marketing Resources From WebFX

Over the past few years, social media channels like Facebook, Twitter, and Instagram have become standard components of an effective digital marketing strategy. Learn how to use social media to grow your business with these free social media resources.

Social Media and SEO


Social Media and SEO: Can Social Media Improve Your SEO Rankings? When you launch a search engine optimization (SEO) campaign, you’re always looking for ways to improve it. As you look for solutions, you may wonder if social media can […]

View Full Story ~ 11 minute read

Social Media Advertising ROI


How to Measure Your Social Media Advertising ROI in 8 Steps As one of the top digital marketing channels for businesses, social media is a critical component in your company’s success. That’s why it’s essential for your team to track […]

View Full Story ~ 13 minute read

What is Social Commerce?


Social Commerce: What Is It + 9 Tips Social media is one of the fastest-growing forms of online marketing. With social media, you can connect directly with your audience. As social media continues to grow in popularity, new marketing methods, […]

View Full Story ~ 11 minute read

Should You Outsource Your Social Media Marketing?


Should You Outsource Your Social Media Marketing? Social media marketing is one of the best ways to advertise your business. Though it can be a great way to reach potential customers, it can also take a lot of time and […]

View Full Story ~ 8 minute read
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Customer Match Marketing on LinkedIn

Customer Match Marketing on LinkedIn — LinkedIn Matched Audiences As a marketer, the audience you market to has everything to do with your success. Imagine marketing a coffee pot to an audience that hates coffee, or bakeware to someone who […]

Read Blog Post ~ 9 minute read

Customer Match Marketing on Facebook — FB Custom Audiences


Customer Match Marketing on Facebook — FB Custom Audiences Finding and targeting the right audience determines the success of your marketing campaign — whether you’re advertising on social media platforms like Facebook or writing targeted content for your website. View […]

View Full Story ~ 10 minute read

Explore one of these categories to go more in-depth on a specific social media marketing topic, or keep reading for our beginner’s guide to social media marketing, complete with additional social media resources.

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Learn the basics of social media marketing

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Learn key social media terminology

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Get the latest social media statistics

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Learn about social media technology and tools

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Learn about social media for SMBs

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Learn about social media for B2B companies

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Learn about social media for B2C companies

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Learn about social media marketing for ecommerce

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Learn about social media for enterprise companies

What is social media marketing?

Social media marketing is a digital marketing strategy that utilizes social media platforms to achieve your business goals and reach your target audience. Whether your goals are to get more sales or increase brand awareness, social media marketing can work for you. Social media marketing includes organic social media posts and paid social media ads.

Why use social media for marketing?

Social media is an important aspect of marketing for many businesses. It allows you to connect with your audience directly and learn more about them.

Some of the advantages of utilizing social media marketing include:

  • You can get to know your audience better, giving you insight into who’s interested in your business and allowing you to deliver more valuable content to your audience.
  • You can provide better customer service. You can address customers personally, build your brand in a positive light, and deal with any issues one-on-one with the customers.
  • You can learn how your audience perceives your company. Social media interactions let you see what your followers think of your business.

How to get started with social media marketing

Social media marketing involves using platforms like Instagram and Facebook to connect with your target audience and promote your services or products to drive website traffic, sales, and brand awareness.

Once you’ve decided to try social media marketing, you’ll want to focus on five main steps to give your campaign the best chance at success.

  1. First, you’ll want to build a social media marketing strategy. You need a plan to drive your decisions, like how often you post or what you post. You’ll also need to decide if you’ll include ads in your social media strategy.
  2. Next, you’ll plan and create your social media content. You need to provide your audience with content to interact with, as keeping your followers engaged is vital.
  3. Next, you’ll develop, launch, and manage your social media campaigns according to the strategies and plans you created.
  4. The next component to focus on is engaging with, listening to, and responding to users. Determine who will monitor social media comments, how your company will engage with users, and what tools you’ll use for monitoring.
  5. Lastly, you will want to review your social media analytics and compile next actionable steps. In this step, you will decide what metrics matter most to your goals and campaigns and how often to review your social media data.

Following these steps will help your social media campaign get off to a successful start.

Tools and technology for social media marketing

You can use numerous tools to help you with your social media marketing, including:

  • Social media analytics platforms
  • Social media scheduling tools
  • Social media monitoring tools
  • And more

Explore these social media marketing resources to learn about the best social media tools.

Working with a social media marketing agency

Working with a social media marketing agency is a great way to launch and manage your social media marketing campaigns.

The social media marketing agency takes the burden off your shoulders regarding the success of your campaigns. They determine what social networks to use, identify your target audience, earn followers, engage followers, increase site traffic, track results, and use data to improve their strategy.

Professional social media marketers have the expertise, team, and resources to quickly and effectively drive meaningful results. When you work with an experienced social media marketing agency, you’ll get better results faster and have more time to focus on other aspects of running your business.

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Learn more about social media marketing services

Check out these free social media marketing resources to learn more about working with a social media marketing agency.

More social media marketing resources

Dive further into the world of social media and digital marketing with these additional resources.

Social media and other digital marketing methods

Social media for different types of businesses

The right social media marketing strategy differs from business to business. Explore social media marketing and advertising guides for various types of businesses here.

Additional channels and strategies

Want to learn more about social media marketing?

At WebFX, our team of dedicated marketers stays up-to-date on all things social media marketing so we can produce the best results for your company. In fact, over the last five years, we’ve driven over $6 billion in revenue for our clients.

If you want to learn more about growing your business and brand on social media, subscribe to our email newsletters for the latest digital marketing news and advice!