PPC Resource Hub: Grow Your PPC Knowledge

PPC platforms

There are plenty of ways to advertise a business online. The most common PPC advertising platforms are popular due to their ease of use and high traffic. Still, it can also be beneficial to explore PPC advertising on lesser-known platforms.

Check out this list to see where your business can use PPC advertising:

Google Ads

Not surprisingly, Google is the most commonly used platform for PPC advertising, likely because Google is overwhelmingly the most popular and widely used search engine in the world.

Google’s advertising platform Google Ads is relatively easy to use, especially for those with marketing backgrounds. The almost four billion Google searches per day make advertising on Google and reaching your target market a smart decision.

Microsoft Advertising

Microsoft Advertising, also called Bing Ads, is an excellent alternative to Google.

Of course, because Google gets more widely used, Bing doesn’t have nearly as many searches. However, Microsoft Advertising can offer lower costs, though less traffic volume. If you know your target audience, however, you can use Microsoft Advertising to your advantage.

Social media

Because of its growing popularity, social media is an excellent resource for advertising.

Facebook and Instagram are two of the most popular social media platforms globally, making them a great option to start with PPC advertising. Even better, through Facebook’s Instagram integration, advertisers can create one ad to run on both platforms.

How to get started with PPC marketing

So, how can you get started with PPC advertising?

If you’re ready to try it for yourself, go ahead and start an account on one of the recommended platforms, like Google Ads. Note that you will have to enter your credit card information before you do anything else.

If this is your first time researching PPC, review the ad network’s documentation before launching your campaign, like on how to set up a campaign, adjust targeting settings, upload creatives, and more. You don’t want to spend money before you’re ready accidentally.

6 tips for managing a successful PPC campaign

How do you manage a successful PPC campaign?

Here are some great tips for earning more revenue from your PPC ads:

1. Conduct keyword research

In addition to completing keyword research when you first begin your campaign, it’s necessary to continue adding and removing keywords based on current trends, competitor actions, and your company’s products and services.

With this tactic, you can ensure your campaign is staying relevant with users’ searches.

2. Check your quality score

If your quality score is too low, Google and other search engines may stop it from matching with searches altogether. Check the quality of your ads every so often and work on ways to improve your ads, like by improving your landing page’s relevance to users.

3. Monitor your results

How can you improve your campaign if you’re not monitoring it? An easy way to make sure you’re getting the best results for what you’re spending is to look at your campaign data and adjust your ads based on what you see, like every week.

4. Run A/B tests

A/B testing can help you determine what is (and isn’t) working well for your PPC ads. Figure out what can be improved, make the changes, and repeat the process! This method can greatly impact the success of your PPC ads.

5. Check landing pages

Make sure your landing page is relevant to the search, and more importantly, up and running! The way users perceive your landing page is an essential factor in the success of advertising. If you don’t have a user-friendly website, your ads won’t drive revenue.

6. Add negative keywords

Negative keywords are a hidden gem of PPC advertising because they prevent your ad from displaying in searches that aren’t relevant, like for a “free” product. They can be almost as effective in the success of your PPC campaign as your targeted keywords.

Working with a PPC agency

One of the best ways to make the most of your PPC ad spend is to work with a professional PPC management agency.

A PPC agency can manage aspects of your campaigns such as:

• Planning your strategy
• Setting up your campaigns
• Building landing pages
• Optimizing your bids
• Tracking, analyzing, and reporting results

Hiring a PPC company can be beneficial because these agencies have the expertise, team, and resources to get optimal results quickly and improve your ROI. Working with an agency will save you time and allow you to focus on other aspects of running your business.

Learn how to earn more revenue from PPC

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