Link Building
Google uses a highly complex algorithm to determine how websites rank in search results. One of the components Google considers is links. Below are some helpful articles about things like the number of backlinks you need and link building strategies.

Recommended Reading
- Do Outbound Links Affect SEO?
- How Important Are Backlinks?
- How Many Backlinks Do I Need?
- How to Build Links On Wikipedia
- Is SEO Backlinking Ethical?
- Why Isn't Our Link Building Working?
- Natural Link Building Strategies
- Nofollow vs. Dofollow Links
- What Is Backlink Analysis?
- What Is Internal Linking And Does It Matter?